OK Google: How About OK Jarvis, OK Android, Or Even OK Barry
Android Community noticed that some other phrases outside of “OK Google” trigger the voice search on the latest Android operating system, KitKat. So I tested this on my Nexus 5 and discovered that OK Google has alternatives. I tested the following phrases that seemed to work: OK Glass…
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How To Troubleshoot Authorship Issues: Step by Step Flowchart
In October, I spoke at SMX East about some of the opportunities and challenges when implementing Google Authorship. At about the same time, a good friend of mine reached out to me with her authorship issue. While she appeared to have authorship markup …
New AdWords Terms & Conditions Roll Out In Europe, Middle East, Africa
Today, Google announced the roll out of a new set of Terms and Conditions for AdWords in Europe, the Middle East and Africa. The changes are part of Google’s efforts to update AdWords T&C globally, in part, to reflect the impact of new capabilities. Mark Martel writes in the announcement…
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Creative Link Building Ideas For Really Boring Websites
Let’s face it: you might have a business or product that is simply not sexy, and it will always be difficult to “build links.” In fact, it might be downright impossible, or just cost prohibitive. For many sites, it’s hard to build links from clients and prospects. And there…
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Hermann Rorschach Inkblot Inspired Google Logo Lets Users Share What They See
Today’s Google logo is inspired by Hermann Rorschach’s famous inkblot test on the anniversary of the Freudian psychologist’s 129th birthday. The Rorschach Inkblot test is a psychoanalysis process where patients are shown ten different inkblot paintings and report what they see in…
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SearchCap: The Day In Search, November 7, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: SEMPO Asks Search Marketers To Take 9th Annual State Of Search Survey Just after publishing its annual salary surve…
SEMPO Asks Search Marketers To Take 9th Annual State Of Search Survey
Just after publishing its annual salary survey results, SEMPO is calling for participants to take part in its 9th Annual State of Search Survey. For the last eight years, the professional search marketing organization has polled search marketers to ide…
SPONSOR MESSAGE: SEO Opportunities From Hispanic Searches
Digital Marketing Depot Webcast: December 10th 1:00EDT/10:PDT – With 80% of Spanish-language searches in the US done in Google’s English-language interface, there lies a new opportunity for digital marketers. Join us as SEO experts from Covario demonstrate why having an effective Hispanic SEO…
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Results Of SEMPO Survey Shows Search Marketing Salaries Have Dropped Nearly $7,000
Published last week, SEMPO’s fourth annual salary survey revealed the average search marketing salary dropped from $75,543 to $68,600. In conjunction with ClickZ, the SEMPO Research Committee surveyed 2,180 participants representing both in-house advertisers and third-party agency personnel….
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Google To Get EU “Watchdog” As Part Of Antitrust Settlement
The New York Times is reporting that as part of the anticipated antitrust settlement in Europe Google is likely to be subject to a “watchdog” overseer. This role is explained in a “96-page [job] description” according to the paper: Among the details of the job: The title is…
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5 Ways To Unlock The Benefits Of Semantic Search
Search is changing. It is now more personal, more engaging, more interactive and more predictive. SERPs no longer display just 10 blue links — they have become more useful and more visually appealing across all device types. Semantic search is at the forefront of these changes, as evidenced…
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2014 SEO Playbook, Part 1 – Hummingbird
It’s November, which means it’s time for my annual SEO Playbook for the coming year. Thanks to Google’s Hummingbird, Internet marketers and search engine optimization professionals are thinking a lot about content and authority, as well as what this new algorithm means for keyword…
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How Recent Organic Search Changes Will Affect Paid Search
Search marketers were pitched not one but two curveballs recently which have forever reshaped the landscape of search engine optimization (SEO). The industry saw the first one coming a mile away as Google began encrypting organic search queries two years ago. Now, there’s almost zero…
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The Return Of Pegman And Other New Google Maps Features
The new full-screen Google Maps were announced this summer at Google’s developer conference. However the company is still rolling it out to users. Today on the Google LatLong blog a number of new (or returning) features were introduced. Among them, the “Pegman” Street View icon is…
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Google Places Listings Get Integrated Into Android’s Phone App — And They’re Terrible
A big change in Android 4.4 is that those using Google’s new mobile operating system, nicknamed “KitKat,” can search for businesses right from within the Phone app. How’s it work? For me, it’s awful. Google+ Invades The Android 4.4 “KitKat” Phone App: What It Means For…
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French Court Orders Google To Remove Max Mosley Images From Search Engine Results
After making a public plea for the European courts to dismiss a lawsuit filed by former Formula One president Max Mosley, Google found out today the French court has ruled in favor of Mosley and is forcing the search engine to censure search results. A…
SearchCap: The Day In Search, November 6, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Image Mismatch: The Latest Google Webmaster Tools Manual Action Penalty Google has a new manual action penalty with…
Image Mismatch: The Latest Google Webmaster Tools Manual Action Penalty
Google has a new manual action penalty within their guidelines named image mismatch. Image mismatch is when the images on your web site do not match what is shown in the Google search results. Google words it as “your site’s images may be displaying differently on Google’s search results…
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Google Testing Site Name & URL In Search Result Snippets
Last month we saw Google testing displaying the site name in place of the URL in the snippets of the search results. Now, Rubén reports Google testing a nicer approach, showing both the site name and the URL in the snippet. So when you search for this site, it will show “Search Engine Land…
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Google’s Matt Cutts: Don’t Worry About An SEO Down Side To Responsive Design, There Is None
In a video released today by Google’s head of search spam, Matt Cutts, he said you don’t have to worry about there being a down side, related to SEO, when using a responsive design approach for mobile web sites. The question posed to him was: Is there an SEO disadvantage to using…
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