Last Call: Attend SMX Social Media Marketing Conference Next Wednesday in Las Vegas
Time is running out! SMX Social Media Marketing is next Wednesday and Thursday in Las Vegas. Register now to reserve your spot! Attend SMX Social Media Marketing and you’ll get proven tactics to increase engagement with current followers, introduce your brand to new people, optimize your paid…
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MapQuest Aims For Revival With New Mobile App
Once the leader and innovator in online mapping, MapQuest has fallen pretty far from that perch. While the brand survives and the site is still widely used, it has for several years been overshadowed by rivals including Google and more recently Apple. According to recent comScore data…
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SearchCap: The Day In Search, November 14, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Court Finds Google’s Book Scanning Is Fair Use: Highlights From The Ruling Nearly ten years after it began and eight years after Google was sued over it,…
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Court Finds Google’s Book Scanning Is Fair Use: Highlights From The Ruling
Nearly ten years after it began and eight years after Google was sued over it, Google’s program that scans books in order to make them searchable has been found legal. A judge found fair use, especially in that “Google Books does not supersede or supplant books because it is not a tool…
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SMX Social Media Marketing Begins Next Wednesday In Las Vegas – Register Now!
Master paid, earned, and owned social media marketing tactics. Attend Search Engine Land’s SMX Social Media Marketing conference in Las Vegas, November 20-21 for two days of tactic-rich sessions and invaluable networking. View the agenda. All Access, Boot Camp, & Workshop passes…
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Google Claims Government Requests For User Information Have Increased Over 100% Since 2010
Google released an updated Transparency Report today, claiming government requests for user information have increased more than 100 percent since it began posting transparency reports in 2010. According to Google, this is the eighth update to its tran…
Google Quietly Rolls-Out “In-Market Buyers” Targeting To Reach Imminent Purchasers
Though it hasn’t been officially announced, Google has started rolling out a new targeting feature on the Google Display Network in AdWords called In-Market Buyers. Listed under Interest Categories, the new In-Market Buyers segments are designed to target visitors whose site visitation habits…
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Getting A Better Read On The Value Of Smartphone Paid Search
The increasing ubiquity of mobile devices has been a mixed blessing for paid search advertisers. On the one hand, most industry stats show smartphones and tablets driving nearly all Internet traffic growth, while volume from traditional desktop and lap…
Google Now Adds TV, Movies, News Topics, Blog Posts, Waze Data, In Store Pick Up Reminders & More
Google announced improvements to Google Now for Android users. The new update brings more Google Now cards to Android users including: Website update card can bring you things like the latest post so you’ll never miss a story. News topic card brings you fresh articles from the web on topics you…
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3 Ways Competitive Analysis Can Help You Boost Rankings & Get Great Content Ideas
I’ve noticed that many digital marketers tend to keep their heads down, laser-focused on their own site’s position in the SERPs. Some do so more by necessity than by choice, because budgets and headcount are limited, and there is more than enough to do in moving their own websites up…
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SearchCap: The Day In Search, November 13, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts: When Commenting On Blog Posts, Try To Use Your Real Name In a recent video published by Google’s head of search spam, Matt Cutts…
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Google’s Matt Cutts: When Commenting On Blog Posts, Try To Use Your Real Name
In a recent video published by Google’s head of search spam, Matt Cutts talks about are blog comments with links spam? In short, most of the time, commenting and leaving links to your site or resources is not directly spam but like anything, it can be abused. Matt offers some tips on how to…
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SPONSOR MESSAGE: Organic Links from Page One Power – The Link Builders You’ve been Looking For
Page One Power is a link building firm dedicated to relevancy and transparency. Though our mission is to catapult you to the top of the SERPs, we’re more than just links. We’re real people. Our professional writers and researchers create high quality content for humans — not just for robots…
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European Publishers File New Antitrust Complaints Over Google News & Images
European newspapers, magazines and photographers are not happy with Google and how their content and images are shown in the Google search results. IDG News reports Google was slapped with a new antitrust complaint over Google Images. EMMA wrote that newspapers and magazines are “extremely…
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Google Updates AdWords Opportunities Tab With New Opportunity Types
The Opportunities Tab in Google AdWords relaunched today with several new types of opportunities displayed in one view. The campaign suggestions include where to add sitelinks and where to raise bids to show your ads more often than some of your compet…
Holiday PPC Tips From Back-To-School Season: How BookRenter Faced Down Bigger Competitors & Rising CPCs
As online businesses prepare to ramp up their holiday paid search campaigns, it can be instructive to look at insights from the retail’s second biggest season: back-to-school. For BookRenter.com, an online text book rental company, back-to-school is its holiday season. Jean-Michel…
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Yahoo’s Most Recent Homepage Updates Roll Out In Select European Countries & South Africa
Launched last February in the US, Yahoo has rolled out its new homepage in Germany, France, Italy, Spain, the UK, Ireland and South Africa. According to the announcement posted on Yahoo’s UK blog, the new homepage will display consistently across desktop, mobile and tablet devices. Yahoo says…
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New AdWords Editor Version 10.3 Now Available
Google released the latest version of AdWords Editor yesterday to all AdWords users. Here is an overview of what is new in version 10.3. Sitelinks: The new version supports enhanced sitelinks, allowing you to add two lines of text, and a new Sitelink I…
October Search Market Share: Bing Continues To Grow At Yahoo’s Expense
Preliminary October search market share data from comScore are being exposed by financial analysts. We’ll have to wait for the official numbers either later today or tomorrow. However it appears there is little change from last month: Google is flat, Bing gained a fraction of a point and…
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Google Offering Online Site Reviews This Monday, November 18th
Google’s John Mueller announced that on this Monday’s Google office-hours, Google will be offering “short website reviews” for webmasters who are looking for advice. To participate, you must add your web site to this Google Moderator page. Then, if Google has time and wants…
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