Sponsored Study Argues Google’s “Rival Links” Don’t Drive Enough CTRs To Rivals
Google’s original antitrust settlement proposal, negotiated with the European Commission, was attacked by Google competitors and critics as being a token concession to competition. Anti-Google lobbying group FairSearch.org sponsored a consumer study that argued Google’s presentation of…
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Staying Competitive In PPC: Learning From Black Friday’s Most Popular Offers
The five-day Black Friday weekend from Thanksgiving to Cyber Monday provided an insightful glimpse into how retailers are running their PPC strategies for the holidays. Particularly interesting are the variety of offer types run by retailers, ranging f…
Google Testing Ads On The Knowledge Graph
Google is testing showing ads on the knowledge graph. Gianluca Fiorelli from Spain shared a screen shot of the ad format on Twitter. The new ad format seems to be a local ad that shows local dealers specifically for the new car knowledge graph format. …
Search Market Share Frozen, Overall Query Volume Down
It’s very cold in many parts of the US right now. And just like much of the country, the relative market share positions of the major search engines are essentially frozen. November search market share data from comScore reflects virtually no change from last month. Google lost a fraction of…
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SearchCap: The Day In Search, December 12, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Christmas & Kwanzaa Decorations Are Live For 2013 A few weeks ago, Google added their hanukkah decorations but now that Christmas and Kwanzaa…
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Google’s Christmas & Kwanzaa Decorations Are Live For 2013
A few weeks ago, Google added their hanukkah decorations but now that Christmas and Kwanzaa are just around the corner, Google has now outfitted their top bar for the special holidays. The Christmas theme can be seen on Google by searching [christmas] …
SPONSOR MESSAGE: SMX Biggest Search Geek Contest
Are you the geek to beat? Prove your SEM chops and win a trip for two to SMX West plus your choice of an iPad Mini, Sony PlayStation 4, or an Xbox One. Just answer the most questions in the least amount of time to win. Test your marketing intelligence and see how you stack […]
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Bing’s Knowledge Repository, Satori, Adds More Interactive Content
Dr. Richard Qian from the Microsoft Bing Index & Knowledge Team announced some major updates to Satori, Bing’s version of Google’s knowledge graph. The updates are vast and incredibly smart, making the Bing knowledge repository a lot more useful and interactive. The new features…
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Google Adds “Now” Content, Features To iOS Maps Apps
In October, Google started adding Google Now style cards to its PC Maps. Now, Google is adding some of those same features to its iOS Maps apps. If you update Google Maps for iOS and sign in, you can now see flight, hotel, and restaurant reservations from Gmail in Maps — and then search or…
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Survey: Majority Use Mobile Search, Find It “Harder Than PC”
In the cross-platform, post-PC era, the big question the search industry faces is whether and how PC search behaviors are extending into mobile. The short answer is they are. Google has sponsored research that shows majorities of smartphone owners use search engines (74 percent). Yet mobile search,…
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4 Recent Changes To SEO That Are Vital To Holiday Retail Strategy
It’s the holiday season again, and while certain sectors may be winding down for a relaxing month of festivities, online sellers are revving up their retail strategy. It’s a crucial, make-or-break time of year for retailers to excel in customer service, gift-wrapping services, and, of…
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Google Webmaster Tools Upgrades Structure Data Markup Errors Report
Google’s Webmaster Trends Analyst, Mariya Moeva, announced on the Google Webmaster blog a new update to Google Webmaster Tools where they now show items with errors in the Structured Data dashboard. This can help webmasters better debug issues they are having with their structured data…
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The Test Continues: Which Shopping Search Engine Finds The Best Price For A Blu-Ray?
It’s time for our second test of how well Google Shopping and other shopping search engines find the best prices on products. For this installment, what’s the lowest price from a major retailer for a copy of “Red 2″ in the Blu-ray, DVD and digital download combo pack? Is The…
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3 Components Of Geo-Targeting Excellence For 2014
Smart use of the geo-targeting controls through Enhanced Campaigns in AdWords will prove to be the single largest opportunity for paid search marketers in 2014. Geo-targeting is nothing new. It has been a foundational element for local and regional bus…
SearchCap: The Day In Search, December 11, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Analyst Gives Both Google Now And Siri A “C+” Piper Jaffray financial analyst Gene Munster performed his now annual comparison of Google Voice Search/Google Now…
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Analyst Gives Both Google Now And Siri A “C+”
Piper Jaffray financial analyst Gene Munster performed his now annual comparison of Google Voice Search/Google Now and Siri to determine which one performed better. Using 800 queries under a variety of “controlled” and “uncontrolled” conditions, Munster and his team tested…
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This Holiday Shopping Season, Searching Google For “Pearl Necklace” Leads To NSFW Surprise
Those using Google to find the perfect pearl necklace for their significant other this holiday season may be in for a rude surprise. If you search for “pearl necklace,” one of the top results is a definition from Urban Dictionary, which is completely not safe for work. A reader sent us…
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Don’t Dismiss Broad Match: It’s Come A Long Way
A red car is a red car. Unless it’s a maroon sedan. Or a crimson convertible. Or a burgundy truck. Or, for that matter, a red car. Search marketers know that bidding for exact search terms — a [red car], for instance — yields a high degree of precision, reaching searchers who are…
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Brand Bias: 70% Of Consumers Look For Known Retailers When Doing Product Searches
New research from Search Engine Land and SurveyMonkey shows that consumers have a definite brand bias when it comes to searching for products online. According to data from a survey conducted last month, almost 70 percent of US consumers said they look for a “Known retailer” when…
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SearchCap: The Day In Search, December 10, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: It’s True! Bing Ads Allows Use Of Exclamation Mark In Ad Titles After reading the news yesterday that Bing Ads has made a change to its Editorial Guidelines…
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