Retailers Spending Record Levels On Paid Search In 2013 Holiday Season

An early look at the paid search performance this holiday season shows retailers invested at record levels, beginning earlier, and are realizing new levels of revenue from their paid search efforts this year. The record highs in paid search activity se…

Nelson Mandela Ranks #1 On Google’s Top Trending Searches For 2013

Google has published its top ten global trending searches of  2013, with the recently deceased South African leader Nelson Mandela ranking No. 1 for this year’s top global searches: It’s perhaps unsurprising that the #1 trending search of 2013 was an international symbol of strength and…

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“Let’s Go Caroling” Google Easter Egg Gives Mobile Users Their Very Own Christmas Carol Karaoke Machine

Phandroid.com, a website devoted to Android news and updates, has discovered Google’s latest holiday-themed Easter Egg. When performing a Google search for “Let’s go caroling” on an Android or iOS device, the first result includes the question “Which carol would you…

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5 Increasingly Commodified SEO Solutions That Confuse B2B Marketers

While discussing the changes in the search industry with a B2B marketing colleague earlier this month, he mentioned that many marketing professionals may be confused about SEO, particularly when it comes to advising clients on search initiatives. Jargon, conflicting “expert” opinion,…

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Google’s Matt Cutts: 25-30% Of The Web’s Content Is Duplicate Content & That’s Okay

Matt Cutts, Google’s head of search spam, posted a video today about duplicate content and the repercussions of it within Google’s search results. Matt said that somewhere between 25% to 30% of the content on the web is duplicative. Of all the web pages and content across the internet,…

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Microsoft Photosynth Creator Agüera y Arcas Joining Google

Last night the NY Times reported that the man primarily responsible for Microsoft’s Photosyth product, Blaise Agüera y Arcas, is joining Google. Agüera y Arcas is not simply an engineer or technician, he offers a rare combination of technical expertise, design and product vision. Agüera y…

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62% Of Marketers Say Local Search Is Getting Harder

During the recent InsideLocal webinar series, I’ve had the chance to gather the opinions and feelings of the hundreds of search agencies, consultants, “in-bound” marketeers and business owners who logged in to listen. We ran a number of on-the-spot surveys (or polls) during each…

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Google Squashes Backlinks.com, Another Link Network Outed By Google’s Matt Cutts

Matt Cutts, Google’s head of search spam, announced on Twitter that Google has gone after another link network, this one is named Backlinks.com. Like with Anglo Rank, the link network Google outed the week prior, Matt Cutts took a line from their marketing material and then said “Au…

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Default Campaign Settings In AdWords — The Good, The Bad & The Ugly

Fellow SEM experts, how many times has this happened to you? A newbie joins your company (or a company with which your SEM agency is working) and is convinced that he is an SEM master. He’s read a few SEM books, attended a conference or two, and gone through the AdWords tutorials, after all….

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Canada’s Competition Bureau Escalates Google Antitrust Investigation

Canada’s Competition Bureau (CCB) has indicated that it will proceed with a formal antitrust investigation against Google. The CCB had been engaged in a preliminary inquiry. A new CCB court filing requests a range of documents that will potentially show, according to the CCB, Google’s alleged…

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New Bing Ads Solution Center at Search Engine Land

We are pleased to announce the launch of the Bing Ads Solutions Center, a resource for digital marketers and search advertisers, in collaboration with Bing Ads. The Bing Ad Solutions Center provides a range of resources – from news articles to whitepapers, videos and webinars – that are geared…

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Search In Pics: Google Holiday Party, Yandex Christmas Tree & No Glass Allowed Sign

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Yandex Christmas Tree: Source: Google+ Google Christmas Funfair Party:…

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Secrets Of Successful Enterprise SEO Part 1: Operational Planning For SEO

Believe it or not, one of the most challenging aspects of taking on the responsibility of an enterprise site is not determining what needs to be done. There is usually no dearth of opportunities to improve things and no end to the long list of tasks that need to get done — yes, even at…

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