Retailers Spending Record Levels On Paid Search In 2013 Holiday Season
An early look at the paid search performance this holiday season shows retailers invested at record levels, beginning earlier, and are realizing new levels of revenue from their paid search efforts this year. The record highs in paid search activity se…
Bing Dresses Up For Christmas
Bing has added a new set of decorations to their search results for the holidays. If you search for [christmas] at Bing, you will see a new wintery top area that counts down to Christmas day, lets you swap out different snowmen and also sends you to the Santa Tracker. Here is a picture of […]
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Nelson Mandela Ranks #1 On Google’s Top Trending Searches For 2013
Google has published its top ten global trending searches of 2013, with the recently deceased South African leader Nelson Mandela ranking No. 1 for this year’s top global searches: It’s perhaps unsurprising that the #1 trending search of 2013 was an international symbol of strength and…
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“Let’s Go Caroling” Google Easter Egg Gives Mobile Users Their Very Own Christmas Carol Karaoke Machine
Phandroid.com, a website devoted to Android news and updates, has discovered Google’s latest holiday-themed Easter Egg. When performing a Google search for “Let’s go caroling” on an Android or iOS device, the first result includes the question “Which carol would you…
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5 Increasingly Commodified SEO Solutions That Confuse B2B Marketers
While discussing the changes in the search industry with a B2B marketing colleague earlier this month, he mentioned that many marketing professionals may be confused about SEO, particularly when it comes to advising clients on search initiatives. Jargon, conflicting “expert” opinion,…
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Breaking The Mobile Speed Barrier For SEO Gold
2014 will offer a new killer SEO technique or two, it’s my bet that leading the charge will be changes to the mobile SEO algorithm in Google. Or, more specifically, changes to the algorithm’s sensitivity to your site render speed on a smartphone device…
SearchCap: The Day In Search, December 16, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The 2013 Bing Infographic In Text Format: Bing Indexes A Lot Of Social Content Bing posted their 2013 highlights on…
The 2013 Bing Infographic In Text Format: Bing Indexes A Lot Of Social Content
Bing posted their 2013 highlights on the Bing Search Blog, summarizing some key statistics they wanted to share with everyone. They did it as an infographic, I wonder what Google would think about that? Here is the infographic stats in bullet format fo…
Google’s Matt Cutts: 25-30% Of The Web’s Content Is Duplicate Content & That’s Okay
Matt Cutts, Google’s head of search spam, posted a video today about duplicate content and the repercussions of it within Google’s search results. Matt said that somewhere between 25% to 30% of the content on the web is duplicative. Of all the web pages and content across the internet,…
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Microsoft Photosynth Creator Agüera y Arcas Joining Google
Last night the NY Times reported that the man primarily responsible for Microsoft’s Photosyth product, Blaise Agüera y Arcas, is joining Google. Agüera y Arcas is not simply an engineer or technician, he offers a rare combination of technical expertise, design and product vision. Agüera y…
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62% Of Marketers Say Local Search Is Getting Harder
During the recent InsideLocal webinar series, I’ve had the chance to gather the opinions and feelings of the hundreds of search agencies, consultants, “in-bound” marketeers and business owners who logged in to listen. We ran a number of on-the-spot surveys (or polls) during each…
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Google Squashes Backlinks.com, Another Link Network Outed By Google’s Matt Cutts
Matt Cutts, Google’s head of search spam, announced on Twitter that Google has gone after another link network, this one is named Backlinks.com. Like with Anglo Rank, the link network Google outed the week prior, Matt Cutts took a line from their marketing material and then said “Au…
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Default Campaign Settings In AdWords — The Good, The Bad & The Ugly
Fellow SEM experts, how many times has this happened to you? A newbie joins your company (or a company with which your SEM agency is working) and is convinced that he is an SEM master. He’s read a few SEM books, attended a conference or two, and gone through the AdWords tutorials, after all….
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Best Rates for SMX West End Saturday – Register Now, Save $300
Optimize your paid search, SEO and internet marketing campaigns. Attend SMX West in San Jose, CA March 11-13. Register before rates increase this Saturday. Build your own program by selecting from any of the 60 tactic-rich sessions including: Long-term…
Canada’s Competition Bureau Escalates Google Antitrust Investigation
Canada’s Competition Bureau (CCB) has indicated that it will proceed with a formal antitrust investigation against Google. The CCB had been engaged in a preliminary inquiry. A new CCB court filing requests a range of documents that will potentially show, according to the CCB, Google’s alleged…
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SearchCap: The Day In Search, December 13, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Bing Ads Solution Center at Search Engine Land We are pleased to announce the launch of the Bing Ads Solutions …
New Bing Ads Solution Center at Search Engine Land
We are pleased to announce the launch of the Bing Ads Solutions Center, a resource for digital marketers and search advertisers, in collaboration with Bing Ads. The Bing Ad Solutions Center provides a range of resources – from news articles to whitepapers, videos and webinars – that are geared…
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Search In Pics: Google Holiday Party, Yandex Christmas Tree & No Glass Allowed Sign
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Yandex Christmas Tree: Source: Google+ Google Christmas Funfair Party:…
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Secrets Of Successful Enterprise SEO Part 1: Operational Planning For SEO
Believe it or not, one of the most challenging aspects of taking on the responsibility of an enterprise site is not determining what needs to be done. There is usually no dearth of opportunities to improve things and no end to the long list of tasks that need to get done — yes, even at…
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