Share the Experience: Send Your Team to SMX West… and Save 15% to 35%
Give your marketing team the learning and tools they need for a successful and profitable 2014. SMX West provides must-have tactics on SEO, paid search, social media marketing, mobile marketing and more. With 60 sessions to choose from, your team membe…
Just Say No To SEO (Sometimes)
There are some SEO rules that you should break. While conventional SEO wisdom advises certain types of behavior, there are times when that advice should be ignored. SEO must be viewed as part of a larger overall marketing picture, and sometimes other c…
Rap Genius Back In Google After 10 Day Penalty, Ranks For Its Name But What About Lyrics?
Lyrics site Rap Genius says that is is no longer penalized within Google after taking action to correct “unnatural links” that it helped create. The site was hit with a penalty for 10 days, which meant people seeking it by name couldn’t find it. That’s been fixed, though…
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SearchCap: The Day In Search, January 3, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Preparing For The Link Apocalypse That May Or May Not Be Coming Something big is happening to link building. Hummin…
Preparing For The Link Apocalypse That May Or May Not Be Coming
Something big is happening to link building. Hummingbird might have been the writing on the wall signaling more changes to come; but, we still have no idea what those changes will actually look like. Will links be less important in 2014? Is it possible that they could go away? Should I start link…
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Search In Pics: Glasshole Receipt, GDG Gingerbread Cookies & Penguin Popper
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Glasshole Printed On Bar Receipt: Source: Google+ GDG Gingerbread Cookies:…
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SearchCap: The Day In Search, January 2, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Engine Land’s Most-Shared Stories on Google+ for 2013: What’s Right, What’s Wrong, What’s Next, & What’s Dead Happy New…
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Succeeding With Content In A Mobile World
In 2013, mobile traffic in the US almost doubled. Cyber Monday of 2013 was the year that cyber Monday went mobile. And, according to Gartner, Q2 of 2013 was the first time that sales of smartphones surpassed sales of feature phones, with the former accounting for 51.8 percent of mobile phone sales…
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Search Engine Land’s Most-Shared Stories on Google+ for 2013: What’s Right, What’s Wrong, What’s Next, & What’s Dead
Happy New Year to you, search marketing friends! Surely you’re eager to dive head-first into 2014, weighing predictions and forecasts of what’s next in the worlds of SEO and SEM, but we’ve still got an installment or two in our Search Engine Land Year In Review series! So…
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The B2B Marketer’s Guide to Baidu SEO
Baidu is the most popular search engine in China, which makes it a very powerful channel for B2B marketers in the global market. As of November 2013, Baidu held 63.55% of the search engine market share in China. The other two big players in the market …
New Year 2014 Google Logo Keeps On Disco Dancing
Happy New Year! Today’s Google logo ushers in the New Year with the same logo as yesterday’s New Year’s Eve disco-themed logo, with one small change: 2013 is now 2014. The interactive logo includes the same spinning disco ball and vibrating speakers, but now the dancing numbers…
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Google Shopping Expanding 360 Degree Product Images, Making New Hire
Last year, Google began adding 360 degree product views to Google Shopping ahead of the holiday season. This year, the search giant continued to tout the 360 views and have expanded from toys to other consumer products that consumers typically like to …
SearchCap: The Day In Search, December 31, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Infographic: The Biggest Changes To Google Search In 2013 What were some of the biggest changes to Google Search in…
Infographic: The Biggest Changes To Google Search In 2013
What were some of the biggest changes to Google Search in 2013, in terms of how its search algorithms ranked and displayed information? How about an infographic rundown, as we close out the year? Produced by the folks at E2M Solutions, the infographic …
SPONSOR MESSAGE: SMX Biggest Search Geek Contest
Are you the geek to beat? Prove your SEM chops and win a trip for two to SMX West plus your choice of an iPad Mini, Sony PlayStation 4, or an Xbox One. Just answer the most questions in the least amount of time to win. Test your marketing intelligence and see how you stack […]
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PPC Excel Tips For Every Level: Part 3, Advanced Level Keyword Research And Data Visualization
We close out our three-part series of Excel tips from Bing Ads Evangelist John Gagnon today with some advanced level tools that, in fact, even beginners can start using successfully today. While many of the tips we’ve covered can also help SEOs as well as PPC practitioners, today’s…
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Top Search Marketing Columns of 2013
This past year saw many exciting changes in the world of search. From the birth of Enhanced Campaigns and Hummingbird to the death of the Keyword Tool and keyword referral data, search marketers of all stripes have had to make quite a few adjustments t…
The Global SEO & Content Marketing Landscape
Search unifies people across the globe, and search engines are the catalyst for making that connection. For global brands, optimizing for different search engines and different cultures increases awareness, visibility, traffic and conversions. Global S…
Year Of The Hummingbird: Our Top SEO Columns Of 2013
Our All Things SEO column covers a wide range of topics within the realm of organic search, and this past year saw no dearth of material for our columnists. Perhaps one of the most widely discussed issues within the SEO community in 2013 was the loss o…
New Year’s Eve 2013 Google Logo Is Bringing In The New Year With A Disco
Today’s Google logo is celebrating New Year’s Eve disco-style. The interactive logo includes a spinning disco ball, pounding speakers and a light-up dance floor. The numbers for “2013″ dance away, while the number “4″ awaits to takes its spot with glancing eyes….
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