Search Marketing Expo – SMX West Early Bird Rates Expire Soon – Register Now!
Join the most accomplished internet marketers in the world at SMX West, March 11-13 in San Jose, CA. Check out the agenda, featuring three days of tactic-rich sessions presented by some of the sharpest minds in marketing, including Copyblogger’s Brian Clark, Moz’s Rand Fishkin, Upworthy’s Sara…
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Google Preps “Hotel View” Interior 360 Imagery
Call it Google “Hotel View.” According to the Associated Press (via Fox) Google is photographing hotel interiors as part of an effort to enhance its travel content. Perhaps even more interesting, says the article, is that the initiative is being run not under the umbrella of Google Maps…
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Google PLAs May Be Bigger And Better Than You Think
As someone responsible for compiling, analyzing and putting narratives to raw marketing data, I spend a good portion of my time reviewing similar material from other sources in our industry. This is helpful for generating new ideas for analyses and ser…
The Bing Dilemma: What To Do With The Little Search Engine That Can’t
The challenge that Microsoft faces in the online search landscape could be a business school case study: how to capture market share from a competitor whose very brand (“Google”) has become synonymous with the act of searching online. Imagine that you are the person at Microsoft…
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Simone De Beauvoir Google Logo Has Come To Stay In A Number Of Countries, Just Not The US
A number of Google international homepages are celebrating feminist writer Simone de Beauvoir’s 106th birthday with a Beauvoir-inspired Google logo, but there’s no sign of The Second Sex author on Google’s US homepage. The Simone de Beauvoir Google logo includes a head shot of the…
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SearchCap: The Day In Search, January 8, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop IgnitionOne released its fourth qu…
Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop
IgnitionOne released its fourth quarter Digital Marketing Report today, showing that the paid search market in the US continues to grow. Search ad spend rose 12 percent year-over-year in the fourth quarter of 2013. In part as a result of the later kick…
Google’s Matt Cutts On Publishers With Duplicate Content: Use The Canonical Tag
In a video released by Matt Cutts, Google’s head of search spam, Matt said publishers who publish similar or duplicative stories on different URLs may use the rel=canonical tag to help consolidate the PageRank of the stories and avoid any issues with Google. Matt Cutts did say that duplicate…
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Utah Has Highest Google Usage, West Virginia The Lowest
Ad network Chitika has released a new tool that provides a user percentage or traffic market-share breakdown of PC operating system and search usage on a state-by-state basis. Google is the only search engine for now; combined Bing and Yahoo usage can …
Yahoo’s News Digest App Is “Summly 2.0″
In addition to a range of other announcements at CES yesterday, Yahoo CEO Marissa Mayer introduced a new news app, Yahoo News Digest. It was built under the supervision of Summly founder Nick D’Aloisio. Summly was acquired by Yahoo in March of 2013 for an estimated $30 million. Summly itself was…
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For SMBs, The Time Is Now To Embrace Search Advertising
As a recently as a few years ago, the owner of a small or local business could legitimately ask, “Why should I buy search ads?” After all, he or she first faced the hassle of setting up an ad campaign in a relatively foreign platform — then, assuming they got ads served, maybe…
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SearchCap: The Day In Search, January 7, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter Co-Founder Biz Stone Launches New Social Search App Jelly Building on the concept, “If you have a questions, there’s somebody out there that…
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Twitter Co-Founder Biz Stone Launches New Social Search App Jelly
Building on the concept, “If you have a questions, there’s somebody out there that knows the answer,” Twitter co-founder Biz Stone and former Twitter colleague Ben Finkel have launched Jelly, a social search app that uses your social networks to deliver results. According to the…
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WordStream Updates Its Free Google AdWords Performance Grader: Now With Mobile And Automatic 30-Day Reporting
WordStream has released a revamp of its AdWords Performance Grader, the instant AdWords account auditing tool, now dubbed AdWords Grader Plus. WordStream says the free tool, launched in August 2011, has already been used to analyze accounts representin…
Google Webmaster Tools Search Queries Adds More Details & No Longer Rounds Data
John Mueller, Google’s Webmaster Trends Analyst, announced on the Google Webmaster Blog that they are no longer rounding the search query data within the Google Webmaster Tools Search Queries report. John said, “data in the search queries feature will no longer be rounded /…
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14 Link Resolutions for 2014
If 2013′s link building industry could be summed up in one word, that word would be “interesting.” There were some big shakeups that other people have covered in various locations on the web, so I won’t go into that here; but, what I will discuss is what your 14 resolutions…
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Zora Neale Hurston Google Logo Marks The 123rd Birthday Of The Harlem Renaissance Writer
Today’s Google logo is a tribute to one of the 20th century’s most celebrated African American female writers, Zora Neale Hurston. Best known for her novel Their Eyes Were Watching God, Hurston’s body of work included four novels, two book of folklore, and an autobiography. She…
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SearchCap: The Day In Search, January 6, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Launches Awards Site In Time For Golden Globes, Grammy’s & The Oscars Bing has launched a new awards site in anticipation of upcoming award shows,…
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Bing Launches Awards Site In Time For Golden Globes, Grammy’s & The Oscars
Bing has launched a new awards site in anticipation of upcoming award shows, including the Golden Globes, Grammy’s and Oscars. According to the announcement, the site will serve as an online resource for “all things awards” with background information on nominees, tips for…
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Pinterest Beefs Up Its Search Chops With VisualGraph Acquisition
Pinterest is looking to improve search and discovery on its website and mobile apps with the acquisition of a company called VisualGraph. It’s a two-person company and both employees — Kevin Jing and David Liu — are starting at Pinterest today. In a statement confirming the…
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