SMX West Early Bird Rates Expire In 2 Weeks – Register Now & Save!
Join the most accomplished internet marketers in the world at SMX West, March 11-13 in San Jose, CA. Check out the agenda, featuring three days of tactic packed sessions, the highest-level networking anywhere, and much more. Six in-depth workshops also…
Covario: Global PPC Click-Through Rates Hit New Highs, Spend Up 17 Percent YoY In Q4
Though the numbers vary, the Q4 reports we’ve covered all point to solid year-over-year increases in paid search spending. Covario’s Q4 analysis of the global paid search advertising landscape is no different. Based on results from their high tech, consumer electronics and retail…
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RKG Report: PLAs Fuel AdWords Growth, Bing Ads Spend Rises Sharply In Q4
RKG has released its Q4 2013 Digital Marketing Report, and as other reports have indicated, paid search saw solid year-over-year growth in the holiday quarter. Paid search spend among RKG’s retail-heavy client set rose 23 percent year-over-year. Overall click volume increased 19 percent, and…
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There’s No SEO Without Mobile SEO
It’s 2014, which means we are officially one year away from the year that Kelsey Group predicted mobile search will eclipse desktop search. Are you making your mobile resolutions to ensure you’re ready for when that time comes? I’d like to start the new year with a short…
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Bing: It’s A Myth That Keyword Rich Domain Names Improve Search Rankings
Microsoft Bing’s Senior Product Manager, Duane Forrester, wrote last night at the Bing Webmaster Blog that it is only a myth that in today’s ranking algorithms that a keyword rich domain name will make enough of an impact on your rankings to give you a major boost above your…
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At The Digital Crossroads: Shifting To Audience-Centric Marketing
In the first half of 2013, search advertising represented 43% of all digital ad revenue. The primary reason paid search remains so successful is that it creates a direct link between users and their intent. For marketers, the ability to deliver an ad p…
Google Now Cards Hit The Desktop For Mac, Windows and Chrome OS Users
The ever-helpful Google Now service is now available on your desktop for both Mac, Windows and Chrome OS users. This Google Now service features Google Now cards that are run through the latest Google Chrome build (Chrome Canary) and will work for thos…
Dian Fossey Commemorated With Google Logo To Mark The Famous Zoologist’s 82nd Birthday
Today’s Google logo is an artful tribute to zoologist and avid Gorilla enthusiast Dian Fossey in honor of her 82nd birthday. The image depicts Fossey taking notes with a gorilla sitting behind her. The logo includes illustrations of the the Silverback gorillas Fossey studied during her time…
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Rand Fishkin Steps Down As The CEO Of Moz, Sarah Bird New CEO
Rand Fishkin, the cofounder of Moz, formerly known as SEOmoz, is stepping down from his role as the CEO of the company today. Rand announced the news on his personal blog about a month ago. He said it was because he felt he was “out of his depth, and poorly suited, especially from an…
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Bing Ends 2013 With All-Time High In US Market Share, But Google Also Up [comScore]
Bing ended 2013 with an all-time high market share of search activity inside the US, but it was Google with the biggest monthly gain in December according to the latest comScore qSearch data. Google’s share of search queries was up 0.6 percent in December to 67.3 percent. Using…
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SearchCap: The Day In Search, January 15, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: EU Wants More Search Concessions, Google Defies French Authority Round and round she goes. The European Commission …
EU Wants More Search Concessions, Google Defies French Authority
Round and round she goes. The European Commission is seeking a final round of “concessions” from Google in an 11th hour effort to settle potential antitrust claims against the company. EU Competition Commissioner Joaquin Almunia made public statements asserting that Google needs to…
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Is Lowe’s The First Brand To Adopt Jelly?
A new social network or online community comes along and every brand has to answer one basic question: Should we be active in this channel? No matter whether you’re among the world’s biggest brands, or a small home-based business, that’s a question you have to wrestle with….
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Google’s Matt Cutts: We Don’t Have Different Algorithms For Different Web Position Slots
Google’s head of search spam, Matt Cutts, posted a video answering another webmaster question. The question was, “Are results in different positions ranked by different algorithms?” The answer is no, Google does not have reserve web search results slots or positions for ranking…
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The Big SMX West Preview – A Virtual Tour Of What To Expect
Amit Singhal has overseen Google’s search engine ranking algorithms since 2000. From the Knowledge Graph, to Google Voice Search, to Google’s new “Hummingbird” algorithm update, no one has better insight into Google’s many methods of trying to make sense of the world’s information than…
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Report: Search Engines Responsible For 40% Of Holiday Traffic To Retailer Websites
As part of its Consumer Insights webinar last week, marketing services firm Experian revealed search engines were responsible for driving more than 40 percent of upstream traffic to Hitwise 500 Retailer websites during the 2013 holiday season. While st…
Health & Medical SMBs Spend More On Marketing Than Other Industries
When we conducted an online survey of 668 US small and medium-sized businesses in October 2013, a large number of these businesses (just over 20%) classified themselves as belonging to the Health & Medical Industry. This group consisted of a wide spread of specialists, including chiropractors,…
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SearchCap: The Day In Search, January 14, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yelp Turns Up The Heat: 285 Consumer Alerts Issued Over Fake Reviews It’s been almost a year and a half since Yelp began issuing Consumer Alerts when a…
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Yelp Turns Up The Heat: 285 Consumer Alerts Issued Over Fake Reviews
It’s been almost a year and a half since Yelp began issuing Consumer Alerts when a business on its site has been caught trying to get fake reviews; but after a cautious start, that program appears to be turning up the heat. According to an interview with CEO Jeremy Stoppelman in The…
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Two Videos Of What It Would Be Like If Google Was A Real Living Person
Google, as a search engine, is incredibly helpful to most of us. But what if Google was a real person? There are two video parodies that make fun of what a Google would be if it was a real guy. Note: Some of the language in the video might not be safe for work. College […]
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