Google’s Matt Cutts Explains That Older Sites Won’t Always Keep Their Current Rankings
Google’s head of search spam, Matt Cutts, posted a video yesterday answering why some old sites may not have their rankings in Google last forever. Matt Cutts explained that there are many old sites that are in the range of about 15 years old and while that is a good thing, some of these…
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The Search Agency: CPC Increases Across The Board, Weaker Bing Ads Spend In Q4 2013
The Search Agency released its Quarterly State of Paid Search Report today with Q4 performance data among its client set that spans several industries with global spend. The report shows paid search spend rose 37.4 percent year-over-year. Mobile Growth…
Live @ SMX West: Top Social Tactics For The Search Marketer
Are you a search marketer who’s been tasked with taking on social media marketing for your firm or client? You’ve probably noticed that the chops and tactics you’ve developed for organic optimization or paid search campaigns are radically different from the techniques that social…
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SearchCap: The Day In Search, January 27, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX West Rates Increase Saturday – Register Now, Save $200! Early Bird rates for Search Engine Land’s SMX West conference expire Saturday. Register…
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SMX West Rates Increase Saturday – Register Now, Save $200!
Early Bird rates for Search Engine Land’s SMX West conference expire Saturday. Register now and get three days of exceptional content and invaluable networking for only $1595. Join us March 11-13 in San Jose, CA for expert tactics, best practices and strategies to help you adapt and succeed…
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Keyword Research After The Keyword Tool, (Not Provided) & Hummingbird Apocalypse
It wasn’t all that long ago that our world came crashing down around us. In a very short span of time, Google took keyword research and ripped out its heart and shoved it down its throat. Then, it put all our keywords through a meat grinder. Then cooked them up, ate the dish with a […]
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Israel Wants To Tax Google To Support Local Content Publishers
A new bill making its way to Israel’s parliament (the Knesset) would assess a tax of 7 percent on search engine ad revenues to subsidize local content publishers. The story was reported in the Financial Times. While it’s not explicit or exclusive to any individual company, the bill has been…
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10 Pro Online Reputation Management Tips For Local Businesses
Online marketing experts have spent a lot of time providing advice on managing online ratings and reviews for local businesses — but reputation can have much broader impact than your reviews in Yelp and Google. There’s hardly a business out there that doesn’t have an occasional…
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Google’s Latest Search Trick: “As The Crow Flies” Distance Calculation
Move over, pandas. Fly away, hummingbirds. Waddle away, penguins. Google has a new animal friend: crows. But unlike its past associations with the animal world, this one isn’t about SEO or algorithms — it’s a new search trick that adds distance calculation to Google’s OneBox…
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Apple Buys Ads On Google & Bing To Celebrate The Mac’s 30th Birthday
Leaving nothing to chance, Apple’s ensured that anyone searching for “Mac” on Google or Bing today, the 30th birthday of the Mac, will know about the anniversary. The company has purchased ads that lead to a special Mac birthday area of the Apple site. Above is an example of what…
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German Courts Follow French Ruling & Order Google To Block Max Mosley Images In Search Results
Google has lost another case in the Max Mosley lawsuit, this time in Germany. According to a Reuter’s report, a German court has ruled Google is responsible for distributing scandalous pictures of the former Formula One president, and is ordering the search engine to block links to the images…
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SearchCap: The Day In Search, January 24, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Days-Old Error In Google Search Causes Gmail User To Get Thousands Of Emails Earlier this week, we reported a glitc…
Days-Old Error In Google Search Causes Gmail User To Get Thousands Of Emails
Earlier this week, we reported a glitch in Google Search, where clicking on on a link after a search for Gmail listed the email address of a Gmail user, complete in a window ready to send them email. With today’s Gmail outage, that error — never fixed — has resulted in at least…
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Search In Pics: Google+ Keychains, Instagram Printer & Google Wear Retail Store
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Print Your Instagram Selfies: Source: Google+ Google Developer Group Chefs:…
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A Former Googler’s Routine For AdWords Management
It’s been seven months since we launched Optmyzr’s first tool at SMX Advanced in Seattle – the Quality Score Tracker – and we’ve been busy adding tools, reports and optimizations since then. Now, one of the most common questions we get is when to use various…
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Study: 34% Of Google Search Results Have Rich Media, 9 Organic Links & 9 Search Ads
Conductor released a study that analyzed the ten blue links at Google showing 34% show rich media, nine organic listings and nine search ads. 34% Of Search Snippets Have Rich Media The Conductor study showed that there was rich media on the search resu…
Google Loses Again In AdWords Patent Infringement Case
A judge has determined patent-holding company Vringo is entitled to additional royalties from Google in a patent infringement case involving Google AdWords. The order stems from a case brought by Vringo subsidiary I/P Engine in 2011 that claimed filter…
SearchCap: The Day In Search, January 23, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: MapQuest Transfers Local Listings Management To Yext Last October, MapQuest started outsourcing local business listings management to Yext. The “claim your…
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SPONSOR MESSAGE: Link Building in 2014 – What’s New, What’s Not Working
Digital Marketing Depot Webcast: February 20th 1:00EDT/10:PDT – Hear link building expert Jon Ball, Page One Power’s Co-Founder and CEO discuss the SEO-link building techniques and strategies that will work in 2014. 5 key takeaways to plan your successful link building strategies in…
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MapQuest Transfers Local Listings Management To Yext
Last October MapQuest started outsourcing local business listings management to Yext. The “claim your MapQuest listings” page is hosted by Yext (I believe) with a co-branded look and feel. Yesterday MapQuest notified business users that its local business center and basic local listings…
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