Search Marketing Expo – SMX West, March 11-13 in San Jose, CA. Register Now!
Join the most accomplished internet marketers in the world at SMX West, March 11-13 in San Jose, CA. Check out the agenda & speaker roster, featuring three days of tactic-rich sessions, keynotes, invaluable networking opportunities, and more. All Access, Workshop, Search and Social Media Boot…
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Google’s DoubleClick Search Ramps Focus On PLAs And Ecommerce With New Commerce Suite
In a sign of where its focus lies and the growing importance of PLAs in the search ecosystem, today Google is introducing the DoubleClick Search Commerce Suite, what it calls “a smarter, faster, product-centric layer to search management”. The Commerce Suite is comprised of two new…
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Google Maps App Now Continually Searching For Faster Route
Google quietly pushed out an update to the iOS version of the Google Maps app that now checks for faster routes to a destination as you drive. The new iOS version of the Google Maps app and the Android app will notify you if there’s a faster route available while you are in transit. Here […]
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The Link Builder’s Brick Wall, And How To Vault It
After having more of a management role in my company for the last few years, I’d almost forgotten how easy it is to burn out when it comes to link building. But lately, I’ve been in the trenches myself, and I’ve approached that brick wall that we all hit at some point. Luckily,…
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Start The New Year With A PPC Health Check: Part 2
Welcome to Part 2 of my PPC Health Check series! In part 1, I covered account structure, settings, conversion tracking and budgets. Today’s piece will help you understand the areas you need to be checking with regard to keywords, ads and performance. Reviewing a campaign properly isn’t…
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Doodle 4 Google Contest Asks, “What Would You Invent To Make The World A Better Place?”
Google announced its newest “Doodle 4 Google” contest today, asking young artists to create a doodle around the theme, “If I could invent one thing to make the world a better place…” According to the announcement, parents, teachers and after school programs may submit…
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Live @ SMX West: What Is Hummingbird & The Entity Search Revolution
Google’s Director Of Research Peter Norvig once told me, “Search should be like HAL in the movie 2001: A Space Odyssey. It should understand what people say – hopefully without killing anybody.” Google has made huge strides toward achieving that goal, most recently and…
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SearchCap: The Day In Search, February 3, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Brings Search Funnels Attribution Modeling Tool To AdWords Google announced it is adding a Search Funnels At…
Google Brings Search Funnels Attribution Modeling Tool To AdWords
Google announced it is adding a Search Funnels Attribution Modeling Tool to AdWords to help marketers better understand how AdWords campaigns are part of the sales funnel. Advertisers can look at five different attribution models in AdWords and compare…
Are You Ready For The New Google Shopping Campaigns?
This past October, Google announced a new campaign type for Google Shopping which fundamentally changes campaign management for Product Listing Ads (PLAs). Google Shopping Campaigns are currently in beta (you can request to sign up here), but are likely to become the main campaign structure for…
Please visit Search Engine Land for the full article.
Are You Ready For The New Google Shopping Campaigns?
This past October, Google announced a new campaign type for Google Shopping which fundamentally changes campaign management for Product Listing Ads (PLAs). Google Shopping Campaigns are currently in beta (you can request to sign up here), but are likely to become the main campaign structure for…
Please visit Search Engine Land for the full article.
Google Warns German Webmasters That Paid Links Violate Google’s Guidelines
Google’s head of search spam, Matt Cutts, posted on Twitter this morning, another stern warning to German webmasters about a link penalty looming for them. Matt Cutts tweeted: A reminder (in German) that paid links that pass PageRank violate our guidelines: http://t.co/u1MpvL7kh4 — Matt…
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Super Bowl 2014: How We Searched
I know, I know. Kids today are all about the hashtags and the Twitters, but turns out, we’re pretty good multi-taskers and are still really into searching too. As has been the case all six years I’ve been looking at how the Super Bowl impacts how we search, we use Google (and Bing and…
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10 Reasons You Need to Attend SMX West – March 11-13 in Silicon Valley
Internet marketing success means knowing what works, testing what’s new and measuring everything. Search Marketing Expo – SMX West is where professional internet marketers like you go for the latest tactics for increasing visibility, traffic, conversions and sales. Here are 10…
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6 Local Tips For Small Business SEO Success
We all know that a key component of any small business’ marketing strategy is to effectively position its brand in search engine results. But is it possible to dominate search results with content you control — or at least content you’ve influenced? The answer is yes. There are…
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Google Is Not Broken
In spite of what many think, Google is not broken. But wait, naysayers will say, Look at this search result, it stinks! This spammer is succeeding in ranking high, they emerged from nowhere and are now in the top three results! It’s true — there are many such examples that you can point…
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Google Places International Adds Over 1,000 New Categories For Business Listings
Google’s Business community manager, Jade Wang, announced in a Google discussion forum thread that they have vastly increased the number of business categories available to businesses outside of the United States. Jade said they now have added “over 1,000 new categories in the new…
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Where Yahoo Might Again Compete In Search: Mobile
Kara Swisher on Friday broke the news that Yahoo was working on two internal (no longer) secret initiatives to get Yahoo back into organic and potentially paid search and thereby separate from Microsoft. Yahoo CEO Marissa Mayer has been critical of the…
Harriet Tubman Google Logo Kicks Off Black History Month
Today’s Google logo celebrating one of our nation’s most famous abolitionist Harriet Tubman marks the beginning of Black History month. Tubman is credited with rescuing more than 300 slaves via the Underground Railroad after she herself escaped from slavery, and began her life as a free…
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Who’s Tops? Bud Light Is Unseated As Number One Super Bowl Advertiser On Google And Bing
It looks like we have an upset. Bud Light appeared to be the clear front runner among Super Bowl advertisers running paid search ads on Google and Bing, It turns out the King of Beer’s less filling counterpart is merely the runner up on both search engines. Volkswagen has garnered the top…
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