Microsoft Advertising has new certification badges, levels and a new learning center
There are now three different exams you can take within Microsoft Advertising.
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Google offers limited free training to U.S. companies
Need to reskill or upskill an employee? Google is giving up to 500 scholarships to companies – from SMBs to enterprises.
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How to retain employees during the Great Resignation
How do you retain skilled employees during The Great Resignation? The solution is grounded in building a culture of trust.
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A guide to machine learning in search: Key terms, concepts and algorithms
Want to understand how machine learning impacts search? Learn how Google uses machine learning models and algorithms in search.
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How to optimize account structure in an era of automation
Learn how you can maximize the positive impacts of automation while maintaining the necessary level of autonomy.
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Microsoft Advertising brings cash back incentives to ads
The company announced several inventive new features during its Elevate 2022 event.
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LinkedIn is rolling out a new website link feature
LinkedIn now lets you add a website link that will appear at the top of your profile. And you can customize the link text.
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Bingbot user-agent change coming in the Fall of 2022
Bing will stop using the historical user-agent and transition fully to the new user-agents.
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Google lets users limit three more types of ads on YouTube, GDN
Users can opt-in if they want to see fewer YouTube and Google Display ads for pregnancy, parenting, dating and weight loss.
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Baseline analysis for your SEO strategy
Having a proper benchmark of where your SEO campaign started will help you evaluate your progress. Here’s how to find the data you need.
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Google Ads API v10.1 is now available
v10.1 brings support for discover campaigns, campaign groups, local service campaigns and more.
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Google, Microsoft report strong search ad revenue growth
Alphabet and Microsoft released earnings last night. Here are the key stats and takeaways for marketers.
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Is the Google Business Profile Manager going away for multi-locations businesses as well?
Previously Google said the Google Business Profile Manager will remain for larger businesses that manage multiple locations but maybe that is not true?
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What 1,000 food blog audits has taught me about SEO
The food and lifestyle blogging niche is super competitive. Here are some top takeaways from those many SEO audits.
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How the Google Ads extensions upgrade may impact your accounts
All Google Ads accounts are being migrated to upgraded extensions. Here’s a guide to what’s new and what’s going away.
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Performance Max campaigns gain New Customer Acquisition goals
A handful of new updates should help make Google’s Performance Max campaigns more effective.
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Google Search Console’s URL parameter tool is officially not working
Google will not use any of the legacy rules in the tool, so make sure to watch your site’s SEO health over the next days and weeks.
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Google AdWords API sunsets April 27
You have less than 24-hours to upgrade to the Google Ads API from the Google AdWords API.
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How to interview and hire for entry-level digital marketing positions
Does your agency or brand need to hire employees with little or no digital marketing experience? Try these helpful tips and questions.
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Google adds nine policies to three-strike Ads system
Google Ads has expanded the scope of its system to target clickbait, misleading ad design, and more.
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