Get Medal-Winning SEO, SEM & Digital Marketing Tactics from World Class Presenters at SMX West
Don’t play games with your marketing success. Attend SMX West for tactics and networking that will put you on the podium. See the agenda, including ski run symbols that guide you to expert, intermediate or beginner level sessions. Here are a few reasons you should join us March 11-13 in San Jose:…
Please visit Search Engine Land for the full article.
Products, Prices & Proximity Are Most Important Info On Local Business Websites
Historically, website design and optimization have been uncomfortable bedfellows. The structural and content requirements of SEO were seen to restrict the fluidity of design and user interaction, while a narrow focus on website style often meant that t…
How One SEO Consultant’s Near Death Experience United The SEO Community
Dana Lookadoo is a familiar, warm, embracing and smart personality in the SEO/SEM space and when she was involved in a major accident, the community she was such a big part of, was there for her. Yesterday, Dana posted on her blog Journaling My Cycling…
Where Do You Go When You’ve Maxed Out SEM?
Advertisers frequently tell me, “If you can hit my CPA target, my SEM budget is unlimited!” This is great in theory but often limited in practice — at some point, there simply are no more new keywords, or landing page tweaks, or ad text tests that can increase an…
Please visit Search Engine Land for the full article.
Yahoo Turns To Yelp To Beef Up Local Search
According to a report appearing today in the Wall Street Journal (WSJ), Yahoo will be incorporating local content and listings from Yelp into its main search results. As the article points out, Yelp has a similar deal with Microsoft-Bing and, of course…
French Privacy Agency’s Site Crashes, After Demanding Link From Google France Home Page
Be careful what you wish for. In this case, the French privacy agency CNiL demanded that Google link from the Google France home page to a privacy ruling made against it. Google complied — and now the traffic seems to have slowed and sometimes crashed the CNiL web site. Our story on Marketing…
Please visit Search Engine Land for the full article.
Google Moves Ahead Of Exxon To Become 2nd Most Valuable US Company After Apple
Bloomberg.com reported today Google has moved ahead of Exxon Mobile Corp to become the second most valuable company in America following Apple. According to Bloomberg, Google’s market capitalization totals $393.5 billion, representing less than a billion more than Exxon’s $392.6…
Please visit Search Engine Land for the full article.
Bing Teams Up With The Hollywood Reporter In Anticipation Of The Oscars
Following the launch of its awards site, Bing announced today a new partnership with The Hollywood Reporter to create the “ultimate Oscars resource guide.” According to the announcement, Bing’s awards site will offer biographical information, photos and news on this year’s…
Please visit Search Engine Land for the full article.
SearchCap: The Day In Search, February 7, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: YP Wants To Compete Directly With Google And Yelp In Local When one looks across the local digital landscape there …
YP Wants To Compete Directly With Google And Yelp In Local
When one looks across the local digital landscape there are many companies and apps but few consumer “brands.” In specific verticals, like travel or automotive, there are companies such as TripAdvisor or Cars.com. But “horizontally” on a national level there are very few top-of-mind, major players….
Please visit Search Engine Land for the full article.
Suspected Paid-Link Penalty Hasn’t Hit Expedia Bottom Line — Yet
Yesterday online travel giant Expedia announced Q4 2013 and full year results. The company “beat the street,” reporting strong room night and revenue growth across all geographies. So far a suspected penalty from Google hasn’t hurt the company’s bottom line. See our earlier…
Please visit Search Engine Land for the full article.
Advanced SEO Analysis – Part 1: SEO Research & Wisdom Of The Crowd
A couple of years ago, I was invited to speak at the SMX Advanced conference in Seattle on the topic of SEO and competitive intelligence. It is an area of SEO I’m passionate about, not only because it is one of the most difficult things in SEO to scale and do right, but also because […]
Please visit Search Engine Land for the full article.
How Google Glass Will Change Search — And What It Means For You
Last week, Google officially announced that Glass will be made available for purchase to the general public by the end of the year. The impending launch of Glass is exciting, but it does present some new challenges for search marketers. Given the differences between how Google Glass handles search…
Please visit Search Engine Land for the full article.
For Product Brands, Consider Paid Search Ads On Retailers’ Sites Instead
Last year, Google made what was to some a surprising announcement: its previously free Google Product Search would become Google Shopping, which would ask a fee of product brands and retailers that wanted to be included in new Product Listing Ads. I can’t say that I disagree with…
Please visit Search Engine Land for the full article.
Search In Pics: Golden Tate With Glass At Super Bowl, Google Indoor Clouds & Android Socks
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Mobile Barista: Source: Google+ Clouds Inside Google’s Office:…
Please visit Search Engine Land for the full article.
Google Now Adds Google Now “Launcher,” Video On Demand Providers, Airbnb Reservations & More
Engadget reports Google has quietly rolled out several enhancements to Google search app for Android, bolstering Google Now features on the Nexus 5 and some other devices. Here are the changes that were labeled “bug fixes and performance improvements” in the Google Play store for the…
Please visit Search Engine Land for the full article.
Google’s “Olympic Charter” Logo Stands Up To Russia’s Anti-Gay Legislation
If you had any doubts over how Google feels about Russia’s legislation against gay “propaganda,” just go the Google home page. The company has started what will be a string of special logos for the Olympics with one that includes a quote stressing that the official Olympic Charter…
Please visit Search Engine Land for the full article.
Google Penalized A Germany Agency & Their Clients For Link Schemes, Says Matt Cutts
Soon after Google has warned Germany SEOs about paid links and link schemes, Google’s head of search spam, Matt Cutts, posted on Twitter that they took action on a German agency and their clients for link schemes. Matt Cutts wrote, “this week we took action on a German agency’s…
Please visit Search Engine Land for the full article.
SearchCap: The Day In Search, February 6, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Update: “When Do The Olympics Opening Ceremonies Start?” Now You CAN Ask Yahoo Yesterday, I wrote about my search experience in trying to find out when the…
Please visit Search Engine Land for the full article.
Update: “When Do The Olympics Opening Ceremonies Start?” Now You CAN Ask Yahoo
Yesterday I wrote about my search experience in trying to find out when the Olympics Opening Ceremonies will take place and when they’ll air in the U.S. That post was titled “When Do The Olympics Opening Ceremonies Start?” Whatever You Do, Don’t Ask Yahoo. An update is in order. Today, I…
Please visit Search Engine Land for the full article.