Google’s Matt Cutts On Being A Spam Fighter: Looking For Patterns & Always New Spam Efforts
Google’s head of search spam Matt Cutts posted a longer video today answering what it is like to fight webspam at Google. The questions posed by Brian Harnish of Westminster, California were: What is a day in the life of a search spam team member like? What is the evolution of decisions in…
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Calling All Young Scientists: Google Accepting Submissions For Annual Science Fair
Google announced its annual Science Fair today, calling for project submissions from students worldwide, age 13 to 18. This year’s Google Science Fair grand prize winner will get a trip to Spaceport America in New Mexico to meet the Virgin Galactic team as they prepare for a space flight….
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How 3 B2B Companies Integrate SEO In Their Online Marketing Strategies
Even though B2B marketing goals and objectives remain relatively consistent year to year, what’s changing are buyer expectations of marketing programs and communication. In late 2012, Simon McEvoy of Tangent Snowball wrote about the influence consumerism was having on the B2B buyer. After…
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Microsoft: We Don’t Censor Search Outside China
Bing censors search results in China in accordance with Chinese law. But does it do so in the US and elsewhere around the world for Chinese users? That disturbing proposition was raised yesterday in an article appearing in The Guardian. The article ass…
5 Times Google Penalized Itself For Breaking Its Own SEO Rules
Make no mistake. Plenty of sites — big brands included — willingly do things in an attempt to rank better on Google that go past SEO tactics that Google itself considers acceptable. However, there’s also no better poster child for how complicated and confusing Google’s rules…
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Yelp Supersizes Its Local Profiles, Makes Them Less Busy
Yelp has redesigned parts of its web UI to make them more visual and to surface more information. In particular business profile pages have been changed to emphasize images, featured user reviews and key pieces of local content, all of which are now mo…
SearchCap: The Day In Search, February 11, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Showing Restaurant Menus In Card-Style Search Result Google has started showing complete restaurant menus in…
Google Showing Restaurant Menus In Card-Style Search Result
Google has started showing complete restaurant menus in its search results when a query specifically looks for menu information. We think Allie Brown was the first to spot this when she shared the results of a search for “jones brunch menu” on Twitter. For that query, Google begins the…
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Google In Trouble Again Over Racist Search Suggestions In UK
Is Google Suggest (autocomplete) simply a mirror held up to society; or is it a product that needs to be censored and regulated to protect us from potentially offensive and objectionable content — even defamation? In the latest row over Google Suggest, the company has removed racist and other…
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Bing Ads Updates Reporting Capabilities, Chiefly Conversion Performance Insights
Today, Bing Ads announced the roll out of several new updates to the reporting capabilities. For advertisers with conversion tracking enabled, this will likely be the most welcome change announced today. At long last, Bing Ads has introduced the full s…
Showing Value In 2014: SEO Attribution Deep Dive
Carefully thought out campaign attribution can show your SEO campaign’s true value to your business. Settling on a model which paints the least-wrong picture is your starting point, but pretty quickly you can make your model sing, providing real value …
How Agile Marketing Changes Your Link Building Process Forever
After a year of working in agile marketing, I can’t believe I ever used another process. Efficiency is increased. Morale is improved. Clients are happier. Links seem a little bit easier. Okay, the last one may be a bit of stretch — getting links is still hard. But the process of link…
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Want To Speak @ SMX London? Here’s How
The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX London 2014. To increase the odds of being selected, be sure to have read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session….
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Live @ SMX West: Social Meets Search – Where Are We Now, Where Are We Going?
All savvy marketers know that social media is now hugely important to the success of online marketing campaigns. But how exactly do search marketing and social media efforts interact and impact each other? Some studies of search engine ranking factors,…
SearchCap: The Day In Search, February 10, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Updates Its Page Layout Algorithm To Go After Sites “Top Heavy” With Ads Google’s head of search spam, Matt Cutts, announced that Google has released…
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Bing Beats Google With Bitcoin Conversion Tool
First Yandex, now Bing, has beaten Google to offer Bitcoin conversion prices. Bing has announced that people can find the current rates by doing a search on Bing. Bing shared the news in a blog post today. It can be triggered in various ways, such as asking “one dollar in bitcoin,”…
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Google’s Matt Cutts: Don’t Worry About Poor Grammar In Comments
In today’s video from Google’s Matt Cutts, Matt addresses the concern over having third-party comments with poor grammar on your blog or site. Matt said that you do not need to worry about the grammar people use on your site. You should worry about your writing style and your grammar…
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A Paid Search First? Olympic Sponsor Visa Opts To Advertise Its Tumblr On Google, Bing and Yahoo
YouTube and Facebook have long been the favored social accounts promoted by brands in paid search ads. Visa is cracking the mold. In what may be a first for a major brand, the Olympic sponsor is using paid search to drive visitors to its Tumblr account…
Google Updates Its Page Layout Algorithm To Go After Sites “Top Heavy” With Ads
Google’s head of search spam, Matt Cutts, announced that Google has released a refresh of its Page Layout Algorithm. The filter, also known as the Top Heavy algorithm, downgrades the ranking of a web page with too many ads at the top or if the ads are deemed too distracting for users. Cutts…
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Microsoft Testing “Bing Saves” Search Bookmarking Feature
Microsoft appears to be testing a new feature for Bing: Bing Saves. According to a Neowin community member who saw the beta, it’s a way to click and bookmark a search result for later retrieval from your Microsoft account. Below is a screenshot of the feature from Neowin. The utility of such…
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