Google Publishes Full Text Of EU Antitrust Agreement
This afternoon on its European Blog Google’s General Counsel Kent Walker exposed the full text of the company’s third-proposed and tentatively accepted antitrust settlement agreement with European Competition Commissioner Joaquin Almunia. Almunia previously declined to make the full…
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For Robocop, Bing Imagines The Future Of Search In 2028
What will search look like in 2028? That’s a question that the folks at Bing were tasked with answering for the new movie, Robocop. (Well, “new” as in a remake of the 1987 original that just hit theaters this week.) In a blog post this week, the Bing search folks shared a few…
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SearchCap: The Day In Search, February 14, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Bing Ads Editor Release Coming Soon, To Include Update To Campaign Conflicts Review Along with news that a new …
New Bing Ads Editor Release Coming Soon, To Include Update To Campaign Conflicts Review
Along with news that a new release of Bing Ads Editor is imminent, today the Bing Ads team announced an upcoming update to the conflict resolution workflow designed to simplify the campaign conflict review process. Campaign conflicts can arise when mul…
The Donkey Cutts SEO Game: Avoid Panda & Penguins
Google’s head of search spam, Matt Cutts, is such a celebrity in the SEO community that one agency built a game for him named Donkey Cutts. The game works like Donkey Kong but replaces the objects based off of Google ranking signals. So you pick your character and then your goal is to reach…
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Googling The Weather: From 20% Project To Sophisticated Query Analysis
Millions of us have asked Google to play weatherperson. In order to get an answer to one of our oldest and most basic questions, we type a variety of words and numbers — city names, neighborhoods and ZIP codes, plus words like “weather,” “forecast” or maybe…
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Prioritizing SEO Strategies In 2014: Where To Focus
Although there may not be a one-size-fits-all SEO strategy — due to the fact that ideal strategies will vary greatly between industries, company capabilities and business models — one thing remains true for everyone regardless of the size of the search team: ruthless prioritization of…
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The Importance Of User Experience: 4 Things Every Marketer Should Know
The term “user experience” gets tossed around a lot in the online marketing world these days. We use it as a justification for many choices, especially with regards to design, development, site architecture, and content strategy. User experience is definitely here to stay, but how well…
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Search In Pics: Google Boomerang, Google NYC In Snow & Susan Wojcicki’s Last Day
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google NYC In Snow Storm: Source: Google+ Google Building Blocks: Source:…
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Open Letter: Why Search Engine Land Will & Won’t Cover Someone Being Penalized By Google
It’s been big news recently about major brands and Google penalties, and the floodgates feel open on people spotting even more brands possibly hit out there. Some new crackdown by Google? No. It’s the rise of hyperactive attention in this area, and that’s turning into a problem….
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Valentine’s Day Google Logo Tells 6 “This American Life” Love Stories With An Intro From Ira Glass
Today, Google is celebrating Valentine’s Day with a heartwarming logo that includes six different stories of love with an introduction from NPR radio personality and host of This American Life Ira Glass. When you go to Google’s homepage, the logo is slightly faded out and the letters…
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SearchCap: The Day In Search, February 13, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Expands Mobile Sitelinks Coverage In US, Will Roll Out To EU Markets Bing Ads announced today that it will…
Search Marketing Expo – SMX West, March 11-13 in San Jose, CA. Register Now!
Join the most accomplished internet marketers in the world at SMX West, March 11-13 in San Jose, CA. Check out the agenda featuring three days of tactic-rich sessions, keynotes, invaluable networking opportunities, and more. All Access, Digital Marketing Summit, Workshop & free Expo+ passes…
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No Budget for SMX West? Attend Learn With Google, Sessions, Keynotes & More with a Free Expo+ Pass
Attend sessions on internet and search engine marketing from Google, Covario, Page One Power and Stone Temple Consulting. Meet leading solution providers. Participate in SMX Theater presentations and network with your peers. All for FREE – as long as you pre-register for an SMX West Expo+…
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Bing Ads Expands Mobile Sitelinks Coverage In US, Will Roll Out To EU Markets
Bing Ads announced today that it will complete roll out of sitelink extensions on mobile devices in the US in coming weeks. In a post on the Bing Ads blog, Microsoft’s Eliot Li said they currently have enabled over 60 percent of the mobile traffic on the Yahoo Bing Network (YBN) to run…
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Google Offers Advice On Faceted Navigation & Infinite Scroll Web Pages
Google has offered up two very technical blog posts on SEO topics covering infinite scroll and faceted navigation search engine friendly techniques. Infinite Scroll Web Pages Infinite scroll is what you see on a lot of newer style web sites such as Pin…
Will 11th Hour Objections Derail The Google-EU Antitrust Settlement?
When the European Commission recently announced yet another antitrust settlement with Google the matter appeared to be coming to an end. This was the third proposed settlement from Google but indications from EU Competition Commissioner Joaquin Almunia suggested that it was essentially final and…
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Why “Big Data” Won’t Win You The Battle For Online Revenue
With so much attention currently being focused on big data, advertisers are beginning to lose sight of one crucial truth: big data is worthless if it’s not the right data. So what is the right data? We all know that the digital advertising landscape has dramatically matured over the past…
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Live @ SMX West: Extreme Excel Excellence
SMX West. To manage complexity, search marketers turn to tools to manage keywords, understand traffic trends, calculate bids and ROI targets… there’s no end of crucial tasks that tools help with. Paradoxically, this also means there’s seemingly no end of tools to choose from,…
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SearchCap: The Day In Search, February 12, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Matt Cutts On Being A Spam Fighter: Looking For Patterns & Always New Spam Efforts Google’s head of search spam Matt Cutts posted a…
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