Google Shopping Campaigns Are Now Live — How To Get Started
Yesterday morning, Google announced the Google Shopping campaign program is now available to all online merchants. Google Shopping campaigns, which have been in beta since October, are a new version of PLAs which change how ads are created. They make creating PLAs more transparent within AdWords…
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Wanted: Session Ideas For SMX Advanced
We’re looking for great session ideas for SMX Advanced. This time, we’re looking for two types of suggestions: Session ideas for regular SMX sessions. Most sessions at SMX conferences are 60-90 minutes in length, and feature 2 to 4 speakers. We’re not looking for solo…
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Why Duplicate Business Listings Are Like The Walking Dead
In the Local SEO biz, we spend a lot of time fixing duplicate business listings. Duplicate records of your business appearing throughout the Local Search ecosystem can cause a variety of issues like messing with your Google Local rankings, causing you …
Can Bing Be More Competitive In Search?
Recently, Nathan Safran wrote a piece titled, “The Bing Dilemma: What To Do With The Little Search Engine That Can’t.” In it, he posits that everything Bing has done in the past to grab market share is not working, partly because people are so used to using Google that any hope of…
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SearchCap: The Day In Search, February 18, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Delivering On Search: Behind The Scenes With An Ad Agency SEO Manager Today’s full service ad agency services go far beyond building out creative and…
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Search Marketing Expo – SMX West, March 11-13 In San Jose, CA. Register Now!
Join the most accomplished internet marketers in the world at SMX West, March 11-13 in San Jose, CA. Check out the agenda featuring three days of tactic-rich sessions, keynotes, invaluable networking opportunities, and more. All Access, Digital Marketing Summit, Workshop & free Expo+ passes…
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Delivering On Search: Behind The Scenes With An Ad Agency SEO Manager
Today’s full service ad agency services go far beyond building out creative and determining media placement. As Lowe Campbell Ewald’s SEO manager, Hillary Glaser is responsible for managing client search efforts, as well as training agency staff and educating clients on the realities of…
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Bing Adds Three New Apps For Windows Phones: Travel, Food & Drink and Health & Fitness
Bing announced they have added three new Bing apps for the Windows Phone and refreshed several of their other apps. The new apps are Travel, Food & Drink and Health & Fitness. Bing Travel App The Bing Travel App helps you discover places to visit by providing destination guides, rich…
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Google Testing More Ads On Knowledge Graph Panels: Google Play Gets The Spotlight
In December, we reported that Google is testing ads on Knowledge Graph panels. The example then was an ad for local car dealership appearing on the car knowledge graph. We’re now seeing ads on the knowledge graph for movie streaming rentals that give Google Play the VIP treatment. Below is a…
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Aviate Is Yahoo’s Answer To Google Now (And More)
Yahoo has bought nearly 30 companies since Marissa Mayer took over as CEO. A large number of those were talent acquisitions — though not all of them. Among the product or technology acquisitions, Aviate could turn out to be one of the most strategic and important. Emphasis on the word…
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Out of Beta: Google Shopping Campaigns For PLAs Now Available Globally
Google began testing Shopping campaigns with a limited set of advertisers last year with the aim of streamlining the often cumbersome task of Product Listing Ad management. Today, after just over a 3-month beta period, Google is rolling out Shopping ca…
Mentors, Colleagues & New Friends: You’ll Make Invaluable Connections at SMX West
We’ve already highlighted the exceptional content and highly qualified presenters at SMX West. But there’s another aspect of the show that is just as important and valuable – networking. And with well over 1000 companies sending delegates (so far), there are lots of people to network…
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5 Tips For Working With A PR Firm To Build Links
We’ve talked recently about the overlap of SEO and Public Relations, and as companies continue to shift away from old link building tactics toward more outreach-focused tactics, the landscape becomes even blurrier. While SEO isn’t taking over PR any time soon (or ever, for that matter),…
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Live @ SMX West: Earning Links, Not Building Links
Links were the first major “off the page” ranking factor used by search engines. Google wasn’t the first search engine to count links as “votes,” but it was the first search engine to rely heavily on link analysis (or the Link Graph) as a way to improve relevancy. Today, of…
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SearchCap: The Day In Search, February 17, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Starbucks & The Economist Admit To Using Google+ For SEO More Than Social Last Friday, a New York Times report on Google+ spotlighted Starbucks and The…
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Starbucks & The Economist Admit To Using Google+ For SEO More Than Social
Last Friday, a New York Times report on Google+ spotlighted Starbucks and The Economist as two brands currently using Google+ to impact search efforts. Alex Wheeler, Starbuck’s vice president of global digital marketing, told The New York Times, “When we think about posting on Google+,…
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Google Adds, Then Pulls, Advice Not To Block Ad Landing Pages From Its Crawler
On Wednesday/Thursday of last week, Google added a new guideline to their Webmaster Guidelines to “not block a destination URL for a Google Ad product” via your robots.txt file. 24-hours later, Google reversed that guideline and put the webmaster guidelines back to exactly how they were…
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Bing: Don’t Be Held Hostage Over The Perfect Domains Name
Duane Forrester, Bing’s Senior Product Manager, posted on the Bing Webmaster Blog that you should not be too crazed over picking an expensive domain name for your new web site. He said, even when you buy old domain names that are pricy, those domain names may have some bad history. Domain…
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Lessons From Google On Optimizing Your SEO
Dan Cobley, Google UK’s Managing Director, recently revealed that Google’s infamous 2007 “50 Shades of Blue” experiment involving ad links in Gmail increased revenue by $200 million a year. These results switched the balance of power from design-driven to engineering…
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Madoogle SEO Game: Angry Birds As SEOs
Friday we covered an SEO computer game named Donkey Cutts, a play off Donkey Kong. Today, I was informed of another SEO computer game launched about a month ago named Madoogle. This game is a play on Angry Birds, where you swap out the birds with SEO p…