SearchCap: The Day In Search, February 25, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: McDonald’s & Cadillac’s Sochi Olympics TV Ads Spark Nearly 500K Online Searches Television advertising analytics firm iSpot.tv evaluated a number…
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SPONSOR MESSAGE: Webcast – Link Building in 2014
Webcast: Link Building = Successful Marketing. Join us Thursday March 27th to hear link building expert Jon Ball, Page One Power’s Co-Founder and CEO discuss — New techniques for strategic long-term link building success; Does guest blogging really work; Is there a way to leverage your…
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McDonald’s & Cadillac’s Sochi Olympics TV Ads Spark Nearly 500K Online Searches
Television advertising analytics firm iSpot.tv evaluated a number of key metrics for this year’s Olympic advertisers and found ads from McDonald’s and Cadillac resulted in the highest number of online searches within minutes of each brands’ spots being aired. Of the more than 250…
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When The Best Move Is To Kill The Site
The contents of the following column are based on real circumstances. Certain elements have been changed to respect the privacy of each site. Imagine there are two websites. Here are their basic profiles: Site One is an e-commerce company and website l…
Quixey Offering Deeper Search Results Inside Mobile Apps
Quixey, which describes itself as a search engine for apps rather than an alternative app store, has announced deeper “functional search” within apps. Previously Quixey allowed app discovery by keyword or category, delivering users to the “front door” of relevant apps. Now…
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The Secret To Staying Relevant With Authorship
At PubCon last year, Google’s Matt Cutts discussed big changes to the search results, many of which we’ve seen played out over the past several months. In his talk, he mentioned upcoming improvements to authorship results. A couple months later in December, Google confirmed it had…
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Bing Improves Tax Related Search Results Before April 15th
Microsoft Bing has added new features to the Bing search results when you search for tax related queries. This is being done because Bing and other search engines see a huge increase in the number of tax related queries between January and April, i.e. …
The Marquee HTML Google Easter Egg
We got another easter egg for you within Google. Yesterday we wrote about the blink HTML easter egg, where the search results blinked on and off. Now, there is another one for searching for [marquee html] at Google. When you do that, the results count …
Ray Kurzweil’s Job At Google: Beat IBM’s Watson At Natural Language Search
If Ray Kurzweil is right, computers will be smarter than humans 15 years from now. It’s called “technological singularity” and a big part of his job at Google is making sure that vision becomes reality. Kurzweil, an inventor and futurist that became Google’s Director of…
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Live @ SMX West: Measuring The Mobile Lead
According to research from Morgan Stanley, 2014 will be the year that mobile usage surpasses desktop usage of the internet. Another recent study from InMobi found that outside the US and UK, mobile media time spent now exceeds TV. So clearly, obviously…
SearchCap: The Day In Search, February 24, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: DoubleClick Search Adds Integration With Channel Intelligence For Product Feed Management Google announced Monday that Channel Intelligence’s feed…
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DoubleClick Search Adds Integration With Channel Intelligence For Product Feed Management
Google announced Monday that Channel Intelligence’s feed management and optimization capabilities will integrate with the DoubleClick Search Commerce Suite. Performics is piloting the integration for “a major retail client”. “We’re really excited to team with Channel…
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Google Targets Two Polish Link Networks While Continuing To Target German Link Networks
Google’s lead of search spam, Matt Cutts, posted on Twitter that Google has taken action on two link networks operated in Poland this week. Matt wrote that Google is “not done with Germany yet, but we just took action on two Polish link networks.” The Google Poland Webmaster Blog…
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Bing Updates iPhone App With New Search Widget, Bookmarks Manager & Shake Feature
Within a week of releasing three new Windows phone apps, Bing announced a series of updates for its iPhone app, including a search widget to help with navigation, new image tiles, and a shake feature to see what stories are trending. According to the a…
AdGooroo Adds Mobile Paid Search Spend Insights, Releases List Of Top Mobile Search Advertisers
Search marketing intelligence firm, AdGooroo announced it is the first to provide insights into search advertising spend on mobile devices. The new mobile search data is now included in the company’s SEM Insights Tool, starting with data from the U.S., U.K. and Australia. Additional mobile…
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Bing Tags Hangs It Up & Shuts Down
Bing Tags, which launched two years ago as Bing Linked Pages and then renamed and did an expansion about a year ago, has hung up the project and shut down the feature. Bing closed down Bing Tags on June 14, 2013. A Microsoft spokesperson told us: We ca…
Google To Look Into Movie Blogs Losing Traffic
About eight different movie blog sites, including Slashfilm.com, have lost traffic in Google — and the issue is apparently big enough that Google is looking into it. On Saturday, Google’s head of search spam, Matt Cutts responded to the owner of SlashFilm on Twitter about the issue where…
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Google’s Matt Cutts: We Reserve The Right To Use EXIF Data For Image Search Rankings
Google’s head of search spam posted a video today reconfirming that while Google may not be using EXIF, exchangeable image file format, data for ranking images today, they do reserve the right to use the data in the future within their ranking algorithm. Google does recommend you use the EXIF…
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Boost Traffic, Rank, Engagement & Sales – Attend SMX West in Two Weeks!
SMX West returns to San Jose in just two weeks! Here is what’s in store: Up-to-date Tactics: SMX West sessions provide you with the latest tactics to cope with algorithm changes, understand evolving paid advertising options and leverage emerging platforms and opportunities. See the agenda….
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10 Local Marketing Myths Hamstringing Your Business
As an internet marketer, I frequently encounter local business owners (and large chain store companies with many local outlets) that haven’t had time to really understand online marketing. Many of them have latched onto some myth that’s completely false — and which can keep their…
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