Search Marketing Expo (SMX) West Begins In 2 Weeks – Register Now!
Join the most accomplished internet marketers in the world at SMX West, March 11-13 in San Jose, CA. Check out the agenda featuring three days of tactic-rich sessions, inspiring keynotes, invaluable networking opportunities, and more. All Access, Digital Marketing Summit, Workshop & free Expo+…
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Someone Outranking You With Your Own Content? Use The New Google Scraper Report
One of the most frustrating experiences for any publisher is discovering that someone not only has copied your content but outranks you on Google for searches related to that content. Now, Google seems to have heard the complaints and has launched a to…
Google AdWords Smart Annotations Test Continues To Roll Out
Google has been expanding testing for the new Smart Annotations over the past few weeks. Smart Annotations automatically pull information from an advertiser’s landing page in an additional line of text in their ads. Google hasn’t made an official announcement, but AdWords reps have been…
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3 Simple Messaging Changes That Can Mean Big PPC Bucks
There are many ways in which PPC accounts can go astray. For example, wrong keywords, incorrect bidding, bad landing pages, etc… I think you get the picture. An often overlooked pitfall relates to basic marketing strategy/messaging. If basic marketing principles are overlooked, PPC goodness…
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The Real Reason AdWords Isn’t Working For Many Small Businesses
By now, you’ve probably read the New York Times piece that’s been making the rounds lately. If not, here’s the upshot: it concludes that Google AdWords isn’t practical for small businesses. Unfortunately, it’s not the first time the Gray Lady has gone after AdWords, nor is it the first time…
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John Steinbeck Google Logo Showcases Author’s Work On His 112th Birthday
Today’s Google logo is a well deserved nod to American author John Steinbeck on what would have been the writer’s 112th birthday. The logo celebrates five of Steinbeck’s 27 novels: Grapes of Wrath, Canary Row, Of Mice and Men, The Pearl and Travels with Charlie. The Steinbeck logo…
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Marin & DoubleClick Search Partner With Boost Media To Scale Ad Optimization
Today, ad optimization solution Boost Media (formerly BoostCTR) announced new integration partnerships DoubleClick Search and Marin Software. Boost aims to help marketers scale the taxing process of creating, testing and reporting on search and social …
Live @ SMX West: Creating, Testing And Optimizing Paid Search Ads
Think you know everything about Google AdWords or Bing Ads? Have all the best practices nailed, are a master of match types, and have encyclopedic knowledge about gaining the upper hand when sparring with the quirky idiosyncrasies of bidding, schedulin…
Baidu Posts 50 Pct. Revenue Growth But Shy Of Investor Hopes
Chinese search engine and advertising provider Baidu announced quarterly earnings today. The company fell just shy of financial analysts’ estimates, which were $1.54 billion (51 percent growth). Instead the company announced $1.573 billion in revenue, which was a 50.3 percent increase from a…
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SearchCap: The Day In Search, February 26, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Flexible Conversion Counting Officially Lauched, Welcome “Converted Clicks” and “Conversions” Earlier this month, we covered…
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AdWords Flexible Conversion Counting Officially Lauched, Welcome “Converted Clicks” and “Conversions”
Earlier this month, we covered Google’s news to select advertisers that it would be rolling out new options for tracking conversions in AdWords. The company officially announced the launch of Flexible Conversion Counting, and advertisers will see new columns in AdWords. In reporting terms,…
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Hiding From That Google Penalty? It May Find You At Your New Home
Did you know that even if you try to run away from your Google penalty, it might end up finding you anyway? In a recent Google Webmaster Hangout, hosted by Google’s John Mueller, John said that even if you move your penalized site to a new domain name and don’t redirect the penalized…
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Google Brings Back Right-Click-For-Directions To Google Maps
Google Maps users can once again right-click anywhere on the new Maps to get quick directions to or from the spot that they’re clicking. They can also use the “What’s Here” option to quickly get the lat-long coordinates for any spot on the map. These are two of many features…
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Google’s Matt Cutts: While Scientific Content Is Great, Clarity & Focusing On The Searcher Is Important
In today’s video from Google’s Matt Cutts, Matt answers a question asking if Google prefers ranking content that is more scientific in nature or content that is “easier to read” with greater clarity. First off, Matt said it was a question that made him think, which implies…
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Google Shares Performance Stats On Search Network With Display Select Campaigns
Last fall, Google rolled out a new campaign type called Search Network with Display Select. The option was designed to make it easier for advertisers constrained by management resources to run both search and display ads, while shedding the waste adver…
FOX Partners With Google To Allow Voting For American Idol On Google’s Search Results
FOX and Google have partnered to enable American Idol fans to vote for the finalists directly in the Google search results. That means you no longer have to text your vote, you can do it on Google.com. How does it work? Simple, you go to Google on your…
6 Tasks To Automate In AdWords Without Scripts Or Tools
When we think about automation in PPC, our minds tend to jump to expensive tools like Marin, Kenshoo and Acquisio or advanced algorithms and Google Scripts. However, you shouldn’t let the word “automation” scare you into forgetting the simple things that make it great: speed and…
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Movie Sites Ranking Better In Google, Now That “Transient Issue” Fixed
A couple days ago, we reported that Google was investigating an issue where several movie blogs lost their rankings in Google. Matt Cutts, the head of search spam, himself said “I hope to dig into this soon.” Well, he did and he restored the rankings for those movie blogs calling the…
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Welcome Martin Beck, Who Joins Third Door Media From The Los Angeles Times
We’ve grown again! Third Door Media, the company that produces Search Engine Land and Marketing Land, is excited to welcome Martin Beck to our editorial team. He joins the team as our new Social Media Correspondent, and his first day will be Monday, March 3rd. Martin has spent nearly 25 years…
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German Design Firm Claims Willful Patent Infringement Over Google Earth
A German design firm is claiming that Google and Google Earth have infringed its patent (USRE44550 E1) and is seeking triple damages under the notion that the infringement was intentional or willful. The firm, ART+COM (“ACI”), makes the following claims: The development history of…
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