Live Blog: Google’s Amit Singhal At SMX West 2014
Good evening/afternoon (or early morning for our European readers!) from sunny San Jose, Calif., where day one of our SMX West conference is almost finished. We’re wrapping up the Marketing Land Digital Marketing Summit with a keynote conversation between Google’s Amit Singhal and Danny…
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Survey: Consumers Blame Brands For Bad Location Data
Today at SMX West local data and marketing platform provider Placeable released findings from two related surveys it recently conducted online. The company polled consumers (n=1,000 US adults) and marketers (n=228) to gather data on local search attitu…
SearchCap: The Day In Search, March 11, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Search App Gets iOS 7 Design Upgrade & More Yahoo has pushed out a new update to their iOS Yahoo Search app in the Apple App Store. The new update…
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SMX Advanced Registration Open. Lowest Rates Currently Available – Register Now!
Join the most accomplished search marketers in the world, June 11-12 in Seattle. SMX Advanced features two days of expert-only sessions, keynotes and the highest-level networking anywhere. Six in-depth workshops offered on June 10. SMX Advanced has sol…
Yahoo Search App Gets iOS 7 Design Upgrade & More
Yahoo has pushed out a new update to their iOS Yahoo Search app in the Apple App Store. The new update is version 3.0 and touts a new minimalistic design to match the iOS 7 design themes. Yahoo said in the release notes: New minimalist design puts the focus on your results so you can […]
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Better Data, Public Transit Coming To Apple Maps In iOS 8
According to unnamed sources cited by 9to5mac, Apple’s forthcoming iOS 8 will see a number of improvements to its mapping product across platforms. The site says the next Apple mobile OS will offer: Better and more complete points of interest and business data Public transit information and…
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How 90s HTML Coding Will Save The SEO World In 2014
A surprising blast from the coding past has been making a comeback via SEO, and is frequently making its way into the core of advanced responsive design thinking: the humble sprite.
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It’s Conference Season! 5 Ways To Build Links At Events
Spring brings more than just a (long-awaited) reprieve from this intense winter we’ve been having. It means conference season is upon us, which means a (much-needed) break away from our computer shackles for some good ol’ fashioned networking. It’s also a perfect time to build…
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Google Now Targeting Italian & Spanish Link Spammers
Less than a month after Google targeted Polish link spammers and German link spammers, Google’s head of search spam, Matt Cutts announced Google is targeting more countries. Google’s Matt Cutts announced warnings to Spanish and Italian webmasters and SEOs not to use unnatural links to…
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Google Debuts AdWords Consumer Ratings Annotations In US, UK & Canada
Today, Google announced the roll out of Consumer Ratings Annotations in AdWords. The annotations spotlight strongly rated aspects of an advertiser’s business such as customer service, a rewards program or shipping practices in search ads. Along with Review Extensions and Seller Ratings,…
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SearchCap: The Day In Search, March 10, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Using First-Party Data For SEM On Google & Way Beyond! As a general rule, the marketer with the most actionable data wins. There are many types of data but…
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Using First-Party Data For SEM On Google & Way Beyond!
As a general rule, the marketer with the most actionable data wins. There are many types of data but the most useful kind — the GlenGarry data — is first-party data. This article will show you how you can use the data you already have about your best (and worst) customers to improve…
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Google Sees Deeper App Content As Key To Mobile Usage
Google is the dominant mobile search engine with nearly 90 percent of the market in the US and an even greater share internationally. The problem is that search engines aren’t used as often in mobile. Large volumes of content are consumed in apps. Google is trying to address that challenge by…
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EU Settlement Nearly Done, Google Antitrust Drama Shifts To India
Although the Google antitrust settlement in Europe isn’t final it appears we’re in the final minutes of the final act. There still may be a surprise or two in store but we mostly know how this story is going to end. Now it appears the Google antitrust drama is shifting to India, where…
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SearchCap: The Day In Search, March 7, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Posts Women’s Day 2014 Logo After Agreeing Its Logos Are Male-Dominated Tomorrow, March 8th is International Women’s Day and Google has a…
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Google International Women’s Day Google Logo
Tomororw, March 8th is International Women’s Day and Google has a special Google logo, aka Google Doodle for the day. The logo is going live 12 hours early on all Google properties around the world, in order to make sure those who don’t go to Google on Saturday see the Doodle the day…
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Google Stepping Up Merchant Feed Enforcement
Got some slop in your Google product feed? Now’s the time to revisit all those pesky identifiers and tidy things up. Google is upping its enforcement of product feeds in Google Merchant Center again. Google began this process last year by disapproving products without unique product…
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4 Surprising SEM Stats Every E-Commerce Marketer Should Know
Santa’s elves weren’t the only ones busy this past holiday season. Paid search was also working overtime to make sure shoppers ended up with perfect holiday gifts. The share of e-commerce transactions driven by SEM during November-December 2013 was 15%, up from 14% in 2012. And, organic…
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Search In Pics: Bing Street View Car, Google Toy Helicopter & Special Key
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Sydney Monorail Car Conference Room Key: Source: Google+ Google…
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AdWords API For New Google Shopping Campaigns Now Available
Google has launched the API for the new Google Shopping Campaign type for managing product listing ads (PLAs). The API is available to agencies and third-party platforms to facilitate large-scale implementations. Google Shopping Campaigns came out of b…