SearchCap: The Day In Search, March 19, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Matt Cutts: We’ve Taken Action On A Large Guest Blog Network Google’s head of search spam, Matt Cutts, announced really early this…
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Google Voice Search Easter Egg Unlocks “Cheat Mode”
Googler Pierre Far has found a Google Easter egg that opens up “Unlimited free Google searches” for everyone. According to Far’s Google+ post, doing a Google voice search for, “Up, Up, Down, Down, Left, Right, Left, Right” on his Android phone prompted the voice…
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Smartphones To Drive 50 Percent Of Google Paid Search Clicks By End Of 2015 [Study]
Mobile paid search saw rapid growth last year, owing to the both the rise in smartphone and tablet use as well as to the introduction of enhanced campaigns, which largely bakes mobile targeting into advertisers’ campaigns. In 2013, 19 percent of Google’s ad revenue came from mobile search…
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How To Choose The Right Social Media Networks For Your B2B Business
One of the most important steps in launching a successful social media campaign is choosing the right platform to connect with your audience. For B2B firms, where the social interactions and buyer relationships are more complex than in many B2C context…
Google’s Matt Cutts: We’ve Taken Action On A Large Guest Blog Network
Google’s head of search spam, Matt Cutts, announced really early this morning on Twitter that Google has taken action on “a large guest blog network.” Google’s Matt Cutts warned the webmaster and SEO community that guest blogging is done, at least for SEO and link building…
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Bing Adds Directions Driving Directly In Search Results
Bing announced they now offer driving directions in the form of a quick answer directly in the Bing search results. For example, last week, I drove from New York to Toronto and I wanted to tell how long the drive was. So all you need to do is search for [nyc to toronto] and Bing […]
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SearchCap: The Day In Search, March 18, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Starts Allowing Keyword Variations Once Flagged As Duplicate Just about anyone who has imported a campaign…
SPONSOR MESSAGE: Trends & Strategies for Commerce Marketers
With the constant evolution of commerce marketing, online retailers need to find new ways to reach customers and keep them engaged. The “Trends and Strategies for the Commerce Marketer” white paper can help you understand: How to implement revenue-driving programs How will you maximize…
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Bing Ads Starts Allowing Keyword Variations Once Flagged As Duplicate
Just about anyone who has imported a campaign from Google AdWords or uploaded a new keyword set into Bing Ads has experienced the “duplicate keyword” error that occurs when two keywords in an ad group have subtle differences like hyphens or accents. That’s because Bing Ads removes…
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GetListed Tool Relaunches As Moz Local
Last year David Mihm’s GetListed service was acquired by then SEO Moz (now Moz). Today it relaunched as Moz Local. It’s a similar service with a number of enhanced capabilities, the most important of which is local listings submission. Agencies and business owners can use the tool to…
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Which Is The Most “Generous” Search Engine To Local Businesses?
Earlier this month, one of our customers asked an interesting question in a training workshop. They wanted to know which search engine displayed the most local results for different types of search terms. Google gets the lion’s share of focus in the SEO world, particularly in Local. They also…
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EU Antitrust Chief Says Google Settlement Essentially Done
Amid criticism from politicians and Google’s critics, EU antitrust chief Joaquín Almunia has essentially said that the current version of Google’s antitrust settlement proposal is a done deal. While he didn’t rule out changes definitively he seems to think complainants’…
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A Dilbert On Search Engine Keyword Research
There was a fun search marketing related Dilbert strip last week on the topic of doing and presenting your keyword research to your boss. The search marketer says: “I did A-B testing and found the search terms that bring the most people to our site.” He then adds “the most…
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Yandex Buys Israeli Geo-Location Platform KitLocate
Yandex announced this morning that it has acquired Israeli startup KitLocate. According to third party sources the deal was worth “several million euros.” Yandex will gain and maintain a presence in Tel Aviv though the acquisition. The chief virtue of KitLocate is that it can provide location…
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Turning Old Content Into New Links
It’s no secret that in order to build good links, you typically need to build good content. The problem is creating good content takes time and resources, and after the piece has gone live and been promoted, it’s often forgotten about. What a waste! One great way to put that content to good use and…
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SearchCap: The Day In Search, March 17, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 10 Key Takeaways From Meet The Search Engines @ SMX West Another SMX is in the books! This show definitely had one …
10 Key Takeaways From Meet The Search Engines @ SMX West
Another SMX is in the books! This show definitely had one of the most engaged attendee groups I have ever seen at any conference in recent memory. The polite, attentive search engine marketers weren’t there to just network and enjoy the San Jose sun. They were interested and looking for…
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Google’s Matt Cutts SEO Advice On Unavailable E-Commerce Products
Google’s Matt Cutts answered in a video what webmasters and site owners should do about their out of stock products on their e-commerce sites. Matt Cutts basically said it depends on the size of the e-commerce site. He broke it down into three sizes: small sites with tens of pages, medium…
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Register Now for SMX Advanced – Rates Increase Next Week
Search Marketing Expo – SMX Advanced is a fast paced, engaging, and intimate experience that emphasizes sharing ideas and networking with peers. The Search Engine Land editorial team creates the agenda, so you’ll be treated to sessions that are Q&A-packed, frequently controversial,…
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Bing Ads Now Shows Zero-Click Search Queries, Offers 20 To 40X More Data Than Before
Formerly dubbed the Search Query Report, Bing Ads has updated what’s now called the Search Term Report, which houses the data on the terms users actually typed before clicking on an ad. Included in the new release are results on zero-click search queries. These terms had been excluded from…
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