What Do Users Really Think Of The New Google Design?
When Google started testing the new look for its search results pages which ditches the shading behind the ads and replaces it with yellow “ad” icons, contradictory outcries of this sort began popping up, “Ad click-through rates are going to plummet because the ads are too obvious…
Please visit Search Engine Land for the full article.
SearchCap: The Day In Search, March 21, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Tell Search Engines What “Entities” Are On Your Web Pages Search engines have increasingly been incorporating elements of semantic search to…
Please visit Search Engine Land for the full article.
How To Tell Search Engines What “Entities” Are On Your Web Pages
Search engines have increasingly been incorporating elements of semantic search to improve some aspect of the search experience — for example, using schema.org markup to create enhanced displays in SERPs (as in Google’s rich snippets). Elements of semantic search are now present at…
Please visit Search Engine Land for the full article.
AdWords Brings Keyword Bid Simulator Estimates Into Reporting Columns
With a handy new set of columns, Google is bringing the AdWords bid simulator into fuller view. From the keyword tab, advertisers can now add several columns to their reporting from the new Bid simulator section offered in the Customize Columns menu. A range of bid simulator estimates can then be…
Please visit Search Engine Land for the full article.
Search In Pics: Sergey Brin With Ed Snowden, Google Water Balloon Launcher & More
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google’s Sergey Brin With Edward Snowden At TED: Source: Twitter…
Please visit Search Engine Land for the full article.
Can Bounce Exchange Reduce Site Bounce Rate? A Tool Review
Like many of you, I’m always on the lookout for cool new ways to drive conversions and leads on my site. When it comes to finding genuinely useful software tools to help my business accomplish this, it can be tough — after all, new products launch almost daily, and it’s difficult…
Please visit Search Engine Land for the full article.
Part Two: If Google Was A Guy (Video)
Earlier this year, we covered two videos portraying what it would be like if Google, the search engine, was an actual real living being. Now, part two of the video from College Humor is out, where it mocks searchers, Google Doodles, Google Glass and ev…
Google Alerts Adds Filters For Regions & Languages
Google has added two more filter and delivery options to Google Alerts. Google Alerts informs you of updates within Google results via email or RSS feed. The two new filters let you refine those alerts by language or region. You can tell Google you onl…
SearchCap: The Day In Search, March 20, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yelp and YP Enter Into “Strategic” Content, Distribution Partership YP and Yelp have announced a strategic partnership that will in the near future…
Please visit Search Engine Land for the full article.
Bing Ads Launches “Bid Landscape”, A Keyword Level Bid Simulator Tool
Bing Ads is rolling out the new Bid Landscape tool to give advertisers a better sense of what changes they’re likely to see from changing keyword bids. AdWords users will immediately be comfortable using the tool because it so closely resembles the Bid Simulator in that platform — down…
Please visit Search Engine Land for the full article.
Yelp and YP Enter Into “Strategic” Content, Distribution Partership
YP and Yelp have announced a strategic partnership that will in the near future provide YP advertisers with an enhanced presence on Yelp and effectively bring Yelp into the YP Local Ad Network. There is probably a revenue sharing deal in the background…
Selling Links To A Big Brand? Here’s Why You Don’t Tweet About It
Here’s a lesson in how not to sell links. As Search Engine Roundtable pointed out this morning, someone named “Vince” from WebDesign.org is using Twitter to contact companies about renewing paid links that are about to expire. You can look at the @vitaliykoloswdl account and see…
Please visit Search Engine Land for the full article.
SMX Advanced Lowest Rates Expire Next Week – Register Now & Save!
Join the most accomplished search marketers in the world, June 11-12 in Seattle. SMX Advanced features two days of expert-only sessions, keynotes and the highest-level networking anywhere. Six in-depth workshops offered on June 10. SMX Advanced has sol…
Google Search Share Stable, Bing Growth Continues At Yahoo’s Expense
In February Google controlled 67.5 percent of US search query volume, according to comScore. Bing had 18.4 percent and Yahoo 10.3 percent. These numbers were essentially unchanged from last month. Compared with a year ago, Bing’s share has grown and Yahoo’s declined. In February 2013…
Please visit Search Engine Land for the full article.
Google’s Matt Cutts Implies MyBlogGuest Publishers Will Receive Penalties, While Many Begin Receiving Manual Action Notifications
Google has taken action on a large guest blog network that we believe is MyBlogGuest.com. In fact, the owner of MyBlogGuest.com, Ann Smarty confirmed last night she received a penalty. Yesterday, there as confusion over if those publishers who particip…
Google Can Now Solve Your Geometry Math Questions
Google has quietly upgraded their search calculator to not just answer your basic math questions or graphical or 3D math questions but now it can do your geometry homework. You can ask Google geometry related questions and it will solve them for you, s…
The Knowledge Graph: Should Your Content & Business Strategy Change?
Many articles have been written on the Google Knowledge Graph and its impact on SEO, but have you given thought to how the Knowledge Graph potentially impacts your content strategy — or even your entire revenue model? For many publishers, it’s time to take stock of how to work with the…
Please visit Search Engine Land for the full article.
Google Knowledge Graph Adds “Related Topics” Section
Alex Chitu noticed that Google’s knowledge graph has now added a “related topics” for certain types of queries. The example provided shows a search for [equilateral triangle shows a knowledge graph that also adds topics for equilateral polygon, square, regular polygon, and…
Please visit Search Engine Land for the full article.
Okay Google: Take A Photo/Video Comes To Google Mobile Search
Google announced on Google+ that you can now ask your Android phone to take a photo or a video by saying, “Ok Google,” then “take a photo” or “take a video.” This will launch the Android camera app in the photo or video mode so you can quickly take a photo. I…
Please visit Search Engine Land for the full article.
Spring Equinox Google Logo Marks First Day Of Season With Blooming Flowers
After an especially long winter, today’s Google logo is a site for cold eyes, celebrating the much anticipated start of Spring with an animated illustration of flowers blooming. The logo starts with a white amoeba-shaped character holding a watering can on a blank screen. As the oddly-shaped…
Please visit Search Engine Land for the full article.