The Benefits Of Participating In Our Professional Search Community
As a search and internet marketer, it’s easy to get caught up in the day-to-day work with our employers and clients, as well as the task of keeping up with the latest developments from search engines, social media platforms and industry tools. Today, I’d like to step back from this and…
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Webmasters Getting Creative With Their Link Removal Requests & It Works
The new link building is link removal as some would say. Especially with all the craze around links and how they can get you penalized, link removal requests have become a thing all too familiar to anyone who runs a web site. The challenge, like with l…
Search In Pics: Google Spam Fighting, Venom At The GooglePlex & Sergey Brin Sky Diving Again
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google’s Brian White Fighting Spam: Source: Twitter Google’s…
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Google Now Allows You To Rearrange The Google Navigation Bar
Google announced last night that you can now, or in the upcoming weeks as Google rolls it out, customize and rearrange the order of the products and apps within the Google navigation bar as you like. Meaning, if you want to move up the Google Maps icon…
SearchCap: The Day In Search, March 27, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Car Makers Drove 14.4 Million Clicks From Google Ads In 2 Months (And That Doesn’t Include Mobile) A whopping 177 automotive manufacture sites drove 14.4…
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Car Makers Drove 14.4 Million Clicks From Google Ads In 2 Months (And That Doesn’t Include Mobile)
A whopping 177 automotive manufacture sites drove 14.4 million paid search clicks from Google ads on desktops and tablets this January and February. Of those 177 advertisers, the top 20 advertisers (roughly 11 percent) accounted for 81 percent of the paid search clicks in the two month period,…
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SPONSOR MESSAGE: Webcast-Effective Social Marketing Methods
Join us Tuesday, April 8th at 1:00EDT (10:00PDT) to hear aimClear Founder & Evangelist Marty Weintraub and aimClear Account Manager Merry Morud discuss: How to easily dominate social distribution against serious marketing KPIs; How to use ingenious internet-wide targeting methods; How to field…
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Is Rewarder The Heir Of Google Answers?
There have been a range of “answer engines” or “help engines” (Q&A sites) that have come and gone over the years. Some of them might be considered “social search.” Yahoo Answers, Ask.com (more recently focused on Q&A), Answers.com, Askville (Amazon),…
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How To Reduce Landing Page Clutter For Optimal AdWords Performance
When it comes to optimizing PPC landing pages, marketers often think about beefing up page copy, adding trust signals, or including eye-catching graphics. What they often neglect to consider are ways to reduce page clutter — ways to make the information on your landing page easier to read, or…
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4 Steps To The Perfect AdWords Audit
I recently participated in a few SEM tune-up clinics where we did live reviews of AdWords accounts. While I hope I provided a few interesting tidbits, I think the thing advertisers are looking for in these sessions is insight into the process that othe…
Register for SMX Advanced – Rates Increase Tomorrow
Super early bird pricing for Search Engine Land’s SMX Advanced expires end-of-day Friday, March 28. Register now for the lowest possible rate. SMX Advanced is the only conference designed exclusively for experienced paid search advertisers and SEOs. You’ll participate in cutting-edge sessions…
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SearchCap: The Day In Search, March 26, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How A Single Guest Post May Have Gotten An Entire Site Penalized By Google Google made it clear earlier this year that those doing guest posts “for SEO…
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How A Single Guest Post May Have Gotten An Entire Site Penalized By Google
Google made it clear earlier this year that those doing guest posts “for SEO purposes” might be subject to penalties. But the latest chapter in its war on guest posts feels a bit crazy: an entire site put into Google’s penalty box because of a single guest post that Google…
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Bing Ads Launches Product Ads In U.S., Mobile Version Now In Beta
After months of testing, Product Ads are now available through Bing Ads in the U.S. Like AdWords Product Listing Ads (PLA), Bing’s version are powered by merchant product feeds. The ads display on the Yahoo Bing Network for commerce-related searches and feature a product image, title, price…
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New AdWords For Video Reporting Now Rolling Out In Google Analytics
Google is introducing a new Video Campaigns report in Google Analytics to give advertisers more insights into the performance of their YouTube TrueView ads that are managed through AdWords for Video campaigns. The new report is rolling out in Analytics…
Link-Building Webcast This Thursday
This Thursday, March 27, at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast that focuses on link building practices for 2014. This one hour Q&A session with experts from Page One Power will address questions from the audience on how to demystify the art of link building….
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Google Says Don’t Delete Your Disavow File Prior To Uploading A New One
Yesterday, Matt Cutts, Google’s head of search spam, posted an interesting tip to SEOs around disavow file submissions. He said that you should not delete or remove the original disavow file when uploading a new one. He said instead, upload the new one, which will replace the old disavow…
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Why “Barnacle SEO” Is Making A Big Comeback In Local
Although I’d heard of “barnacle SEO” as a tactic at some of the early SEO conference networking events, the first real proponent of it in local search was Will Scott. I want to say that Will originally published this post on the now-defunct Local Search News in early 2008; but…
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SearchCap: The Day In Search, March 25, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Five Days Later, It Looks Like Google Has Penalized Web Design Library For Selling Links We all saw this one coming…
Five Days Later, It Looks Like Google Has Penalized Web Design Library For Selling Links
We all saw this one coming: Web Design Library, the website that was using Twitter to renew paid links last week, appears to have earned a Google penalty. While I was researching last week’s article, I saw the site ranking at No. 8 for the term web design. Today, I’m seeing it at No. 48…
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