Search In Pics: David Hasselhoff With Sergey Brin, Gmail’s 10th Birthday Banner & Google Spam Cake
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Official Google Spam Cake: Source: Twitter Google+ Basketball Hoop: Source:…
Please visit Search Engine Land for the full article.
Secrets Of Successful Enterprise SEO Part III: Build A Business Case
A decade ago, I had an incredible opportunity to work at an amazing organization called The Bradford Exchange. Most people have never heard of it, but it is the world’s leading direct marketer of limited-edition collectibles and jewelry. What made my experience at Bradford so incredible was their…
Please visit Search Engine Land for the full article.
Google App Indexing Adds 24 Android Apps & Expands To All English Content Worldwide
On October 31st, Google announced they are now supporting a new feature named app indexing, which allows publishers to create links from Google’s search results directly into the deep content within their Android apps. So if you search for something on your Android device and happen to see a…
Please visit Search Engine Land for the full article.
SearchCap: The Day In Search, April 3, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Fixing Reverse DNS GoogleBot Verification Google has confirmed that there are some GoogleBot useragent spide…
Search Marketing Expo (SMX) Advanced Agenda Posted – Register Now & Save!
Fluent in search marketing? SMX Advanced is for you. Join us, June 11-12 in Seattle for two days of expert-only sessions, keynotes and the highest-level networking anywhere. This year’s sessions are loaded with actionable tips to drive traffic, increase conversions and boost ROI. View the…
Please visit Search Engine Land for the full article.
Google Fixing Reverse DNS GoogleBot Verification
Google has confirmed that there are some GoogleBot useragent spiders not properly passing verification protocol. Savvy webmasters noticed that GoogleBot over the .249.70.0 /24 IP range was not returning the proper reverse DNS verification details. The response given was “no such host is…
Please visit Search Engine Land for the full article.
4 Revealing Facts About How Consumers Search And Buy Online
A recently released study by retail engagement firm Parago examined how consumers research and buy across several product categories. The research is chock full of insight about how people buy, with broad implications for digital marketers. I want to f…
Analyzing Paid Search To Maximize Customer Acquisition
Sophisticated marketers think about building business from two different constituencies: new customers and repeat customers. In industry vernacular, this is often framed as customer acquisition and customer retention. And sometimes, marketing efforts a…
Introducing MarTech: The Marketing Tech Conference
Search Engine Land parent company Third Door Media today announced MarTech, a conference for people pioneering the field of technology-powered marketing, will be held in Boston August 19-20, 2014. Senior and mid-level executives in marketing, IT and th…
SearchCap: The Day In Search, April 2, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Matt Cutts: We Can Improve Our Algorithms For Authorities On Topics In an interesting video released by Matt Cutts, Google’s head of webspam, Matt…
Please visit Search Engine Land for the full article.
Google’s Matt Cutts: We Can Improve Our Algorithms For Authorities On Topics
In an interesting video released by Matt Cutts, Google’s head of webspam, Matt answers the question on how Google separates the concept of popularity from authority? The truth is, he answered that question quickly by saying popularity and authority are two different things. The example he…
Please visit Search Engine Land for the full article.
Part Siri, Part Google Now: Microsoft Announces “Cortana” Virtual Assistant
Rumored for months, Microsoft has formally announced its answer to Apple’s Siri and Google’s Voice Search/Google Now: Cortana. Danny Sullivan is at the Microsoft Build Conference and live blogging it. Cortana appears to be sassy like Siri and can perform many of the functions that…
Please visit Search Engine Land for the full article.
Google Adds Shopping Campaigns Features, Says Regular PLA Campaigns To Sunset In August 2014
Google introduced Shopping campaigns to all advertisers running Product Listing Ads (PLAs) in February as a way to simplify PLA set up and management. Today, Google announced some new features that have been rolling out in response to advertiser feedba…
Google Tests Product Images Within Organic Listings
It seems Google is testing showing product images in the organic, free search result listings, for certain e-commerce sites. This was first spotted in a Moz thread for a site that sells ski equipment named evo.com. Here is a picture of the organic list…
Long-Term SEO: Sustainable Tactics, Strategies & Solutions
Last month, I attended the Long-Term SEO: How To Win For Years, Not Days session at SMX West. I have worked in the search industry since 1995. I have seen search engine optimization (SEO) trends and tactics come and go… and I’ve also seen fundamental, universal concepts get stronger and…
Please visit Search Engine Land for the full article.
SearchCap: The Day In Search, April 1, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Releases Targeting Updates For Bing Ads Express Bing Ads today announced several updates for its small bus…
Bing Ads Releases Targeting Updates For Bing Ads Express
Bing Ads today announced several updates for its small business solution, Bing Ads Express. This is the first big series of updates since the Bing Ad Express service launched last October. Here’s the rundown on the new updates. The focus is on improved targeting options: Advertisers now have…
Please visit Search Engine Land for the full article.
SPONSOR MESSAGE: Webcast-Effective Social Marketing Methods
Join us Tuesday, April 8th at 1:00EDT (10:00PDT) to hear aimClear Founder & Evangelist Marty Weintraub and aimClear Account Manager Merry Morud discuss: How to easily dominate social distribution against serious marketing KPIs; How to use ingenious internet-wide targeting methods; How to field…
Please visit Search Engine Land for the full article.
SPONSOR MESSAGE: Webcast-Effective Social Marketing Methods
Join us Tuesday, April 8th at 1:00EDT (10:00PDT) to hear aimClear Founder & Evangelist Marty Weintraub and aimClear Account Manager Merry Morud discuss: How to easily dominate social distribution against serious marketing KPIs; How to use ingenious internet-wide targeting methods; How to field…
Please visit Search Engine Land for the full article.
No Joke: Google Maps Brings Back “Search Nearby” Feature
You’re going to hear a lot of rejoicing when this news spreads: Google has returned the “search nearby” feature to Google Maps. #celebrate!!! Amidst all of today’s Google April Fools’ joke announcements, the company tweeted the feature’s resurrection earlier…
Please visit Search Engine Land for the full article.