7 paid media reporting tips when tracking is messy
Learn effective paid media reporting strategies in a post-cookie world, from showing longer-term trends to embracing incrementality testing.
Microsoft Search and News Advertising revenue up 8%
This is the first time Microsoft has reported its quarterly earnings as a $3 trillion company and included revenue from Activision Blizzard.
Google search revenue rises to $48 billion, total ad revenue up 11%
Alphabet Inc., Google’s parent company, is back in double-digit growth after a shaky start to 2023, indicating ad spend is in full recovery.
Google Analytics 4 launches additional instant support options and new video tutorials
You can now find extra guides that show you how to use GA4 features, and have the choice to report any issues to the Google team.
Secrets of a $10 million SEO success story by Cynthia Ramsaran
Whether you’re a business owner, marketer or entrepreneur, this webinar will fuel your journey toward success.
Best of SearchBot: Create a monthly newsletter to generate more leads
We ask Search Engine Land’s SearchBot to create a template for a marketing agency newsletter that generates increased leads.
Best of SearchBot: Create a monthly newsletter to generate more leads
We ask Search Engine Land’s SearchBot to create a template for a marketing agency newsletter that generates increased leads.
Google launching Technical ad delivery support on AdMob inventory
Google AdMob is launching a solution to help publishers ensure their ads follow regulations in the EU and UK.
The fallacy of CTR as a KPI: Redefining PPC ad success
Click-through rate is no longer the measurement of ad relevance and quality it once was. Here’s where you should focus now.
9 things to do when SEO is great but sales and leads are terrible
Learn effective methods for turning SEO traffic into conversions, including UX enhancements, A/B testing, leveraging social proof, and more.
Yelp rolls out live support consultations for advertisers
Advertisers no longer have to wait on hold for a support representative to become available, as they can now schedule appointments.
Teams that train together, win together. Send your team to SMX!
Actionable training, live Q&A, free on-demand access, a personalized certificate of completion… it’s all yours at the SMX Master Classes.
Meta rolls out updates to improve brand safety on Facebook and Instagram
Meta is providing businesses with enhanced tools to safeguard against counterfeit products and brand misuse on Facebook.
Google search CPCs up 19%, pushing ad spend up 17%
As more advertisers boost their ad spend on Google Search ads, competition is growing, causing the product to become more expensive.
No, Google has NOT announced SGE isn’t going to happen
Speculation about the future of SGE seems to be spreading, all based on interpretations of two sentences in a Google blog post.
Search universe analysis: A deep dive
Look into Google, YouTube, TikTok, Reddit, and more to uncover growth opportunities and develop an integrated multi-platform search strategy.
What is on-page optimization?
Learn the essentials of on-page optimization to strengthen your website’s SEO foundation and boost your organic visibility.
Some advertisers are unable to access Google Ads
Google has confirmed it is investigating reports of these issues and is working on a fix.
ChatGPT vs. Google Bard vs. Bing Chat vs. Claude: Which generative AI solution is best?
Here’s a comparison of genAI tools ChatGPT, Bard, Bing Chat Balanced, Bing Chat Creative, and Claude based on four metrics.
Client onboarding and offboarding: The PPC agency’s guide
Gaining and losing clients is inevitable in agency work. Follow these tips to make transitions seamless and maintain positive relationships.