10 Surprising Facts About “Keyword (Not Provided)” For Paid Search
Earlier this week, everyone went bananas over a rumor that paid search query data was disappearing and that third party tools providers would be slammed. In my article, I’ll clarify fact from fiction. Here are 10 things you need to know about the Keyword (Not Provided) for paid search issue: 1. Can…
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Link Building Fundamentals To Future-Proof Your Online Business
Google launched in 1998 and has grown steadily to become the most popular search engine in the world. Over 2,161 billion searches were run on their engines in 2013, and the company corners a 67% share of the global search market. As it grows and evolves, Google search is well and truly on its way…
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The Aftermath: Clarifications & Expert Reactions To Google’s Move To Secure Paid Search Queries
Yesterday Google announced it is expanding secure search to clicks on paid ads. The change means that the search query a user typed in before clicking on and ad will be dropped from the referrer string in the URL and won’t be passed to analytics or other software other than AdWords. The move…
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Search Was Largest Digital Channel In 2013 ($18.4B), Mobile Fastest Growing ($7.1B)
This morning the IAB released its full year 2013 report on digital ad revenue. Last year online advertising generated $42.8 billion, which exceeded broadcast TV for the first time, by nearly $3 billion. However broadcast and cable TV combined were wort…
Google Tests Video Search Results Without Thumbnail Images
For the longest time, videos found within Google’s search results contained thumbnail images of a frame within the video. That is how Google has displayed richer search results, ever since the days of Universal Search. It seems like Google is testing making those video results a bit less rich…
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AdWords Scripts Grows Up With MCC Level Scripts
So far, many have dismissed AdWords scripts as a toy that you can only use for small AdWords account setups. There are some ways to build out larger script frameworks that span multiple accounts, but it is clunky and still requires you to install a sni…
Not Provided Comes To Paid Search: What Will The Impact Be?
If you’re reading this, you probably already know that Google is making changes that will bring the much-maligned “(not provided)” to paid search. The AdWords world has been abuzz about the change for the past few days. The gist of the development is that when people using secure…
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SearchCap: Official: Google Brings “Not Provided” To Ads, Will Withhold Search Query Data From Paid Clicks
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google Brings “Not Provided” To Ads, Will Withhold Search Query Data From Paid Clicks As suspected, Google is moving to secure search for…
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Official: Google Brings “Not Provided” To Ads, Will Withhold Search Query Data From Paid Clicks
As suspected, Google is moving to secure search for clicks on paid search ads. In an announcement posted by Paul Feng, Product Management Director, AdWords on the Ads Developer Blog, the company states, “Today, we are extending our efforts to keep search secure by removing the query from the…
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Marin: If Google Applies “Not Provided” To PPC, Paid Search Management Platforms Will Still Work
Yesterday, we reported that it seems likely Google will soon stop passing search query data on paid search clicks, as it already has for clicks on organic search results. With the news came questions — among them whether paid search management platforms such as Marin, Acquisio and Kenshoo…
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MapQuest Aims For Reboot With New Content, Partners, UI
A few years ago, while others were investing in their mapping platforms, AOL was coasting with MapQuest. AOL’s sustained neglect of the online mapping pioneer cost the site its leadership in digital maps. Now the company hopes to claw its way back with new content and functionality in what…
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Strong Start: Paid Search Grew 25 Percent In Q1, Mobile Shot Up 135 Percent YoY [Covario]
Covario released its Global Paid Search Spend Analysis for the first quarter of 2014 today. Its client set — made up of enterprise technology, consumer electronics, and retail advertisers –increased paid search spend on mobile devices by 135 percent year-over-year and 35 percent over…
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Study: 78 Percent Of Local-Mobile Searches Result In Offline Purchases
Today comScore, Neustar Localeze and agency 15 Miles released the findings from their latest Local Search Study. Now in its seventh year, the survey of nearly 5,000 US adults was conducted in December 2013. Respondents “were individuals who [had] conducted a local business search in the last…
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Google Responds To Misattributed Content Saying They May Show The Canonicalized URL
A few weeks ago we reported on cases where Google was misattributing content for select news publishers. We showed examples of Google showing URLs of large news publishers but those URLs listed were not the source URLs and thus redirecting from Google’s search results to a completely…
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How Much Content Do You Need For B2B SEO Success?
While B2B SEOs understand the value in content marketing initiatives, we sometimes fail to understand the level of content commitment required to demonstrate success. In the Chief Marketing Officer (CMO) Council’s recent study, “The Content Connection to Vendor Selection,”…
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Report: Google To Block Paid Search Keyword Data With Not Provided; Like Organic “Not Provided”
There are reports we are receiving from a few sources, including AJ Ghergich who posted it on his blog, that Google will soon stop passing keyword data to analytics software even for AdWords advertisers. We expected changes to not provided in the near …
SearchCap: Google: News Sites May Have Seen A Decline In GoogleBot Crawling In March
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: News Sites May Have Seen A Decline In GoogleBot Crawling In March Google’s Matt Cutts tweeted that news related sites, such as this one, may have…
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Google: News Sites May Have Seen A Decline In GoogleBot Crawling In March
Google’s Matt Cutts tweeted that news related sites, such as this one, may have noticed a drop in the crawl statistics within Google Webmaster Tools. If you did notice that drop, Matt says you do not need to worry. Google News added if-modified-since support in March, which would be the…
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AdWords Editor Version 10.4 Arrives With Bid Strategies Support
The PPC Twittersphere lit up today with word that Google dropped the latest version of AdWords Editor today. Here’s the lowdown on what’s new in Version 10.4. Bids and Bid Strategies: Much awaited, AdWords Editor now supports flexible bidding strategies. Users can update bid strategies…
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Introducing MarTech: The Marketing Tech Conference. Registration Now Open!
Search Engine Land parent company, Third Door Media, Inc. introduces MarTech, a conference for people pioneering the field of technology-powered marketing, will be held in Boston August 19-20, 2014. Secure your spot & save with our lowest alpha rates – Register now!
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