Schema For User Actions Now Available
Schema.org announced a new form of Schema they have introduced with support from Google, Microsoft Bing, Yahoo and Yandex named Actions. Schema Actions are a way to communicate via markup on your web page the actions they enable and how these actions c…
SearchCap: Google SEO Myths & Yahoo Default Search On iPhone
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why Yahoo’s Not Going To Steal The Search Default For iPhone Away From Google Apparently, Yahoo CEO Marissa Mayer wants to be the default search for…
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Introducing MarTech: The Marketing Tech Conference. Registration Now Open!
Search Engine Land parent company, Third Door Media, Inc. introduces MarTech, a conference for people pioneering the field of technology-powered marketing, will be held in Boston August 19-20, 2014. Secure your spot & save with our lowest alpha rates – Register now!
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Losing Organic Traffic After A Redesign? Four Things to Check
While web designers and developers are often strong at designing and programming websites, not all are as well prepared to handle SEO issues, especially when relaunching websites. Just this week, I’ve worked with three separate web design firms who contacted me after a recent site relaunch…
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Google Tests Showing Product Ads In Knowledge Graph Carousel Area
About a year ago, Google launched the carousel interface to better distribute content from their Knowledge Graph. Well, now, Google is apparently testing showing ads from the paid Google Shopping results in that user interface. Pete Meyers posted on th…
Google’s Matt Cutts On SEO Myths: Ads Correlate To Organic Results & More…
In a recent video from Google’s head of search spam, Matt Cutts – Matt talks about the biggest SEO myths he sees today. By far, the biggest myth, according to Cutts, is how people think Google makes changes to their search results with the only intent of making more money. Matt said…
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Why Yahoo’s Not Going To Steal The Search Default For iPhone Away From Google
Apparently Yahoo CEO Marissa Mayer wants to be the default search for Apple’s Safari browser on iPhone and iPad and has been preparing to make a solid pitch. Well, we all want things we can’t have, and I’d be incredibly surprised if Yahoo got its wish here. Kara Swisher over at…
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SearchCap: States Threaten Action If Google Doesn’t Delist “Illegal Sites”
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: States Threaten Action If Google Doesn’t Delist “Illegal Sites” According to the Washington Post, 24 state attorneys general are trying to pressure Google to…
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States Threaten Action If Google Doesn’t Delist “Illegal Sites”
According to the Washington Post, 24 state attorneys general are trying to pressure Google to discontinue ads and the indexing of sites they argue teach or enable criminal activity. In particular, they continue to pressure Google to eliminate advertisi…
Zuckerberg: Facebook Graph Search Is “A Five-Year Thing”
It’s been more than a year since Facebook introduced Graph Search to the world — its first foray into developing a serious search product for Facebook users. If you think development of Graph Search has been moving at a snail’s pace, you’re probably not alone. The rollout to…
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Matt Cutts Stars In Parody “Spam Around The World” Video
Matt Cutts has been the subject of a number of parody/comedy videos during his tenure as the chief of Google’s webspam team, and the latest has him starring in a rap-style clip called “Spam Around The World.” It’s a collage of clips from past webmaster videos edited together…
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Study: Search Campaigns Earn Double Conversion & Revenue Rates When Integrated With Social
According to a new study from Marin Software, advertisers that leveraged integrated search and social ad campaigns experienced twice as many conversions, and doubled their revenue per click rates. Using data from its Global Online Advertising Index, Ma…
Microsoft’s Cortana Assistant Personalization Comes To Bing On The Web
One of the most interesting things about Microsoft’s new Cortana search assistants has just gone live for those early adopters of it: integration with Bing’s search results. Those using Cortana will now find “personalized cards” that will appear at the bottom of the Bing…
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Are You Building Links Or Building A Business?
I think many of us can agree that the great thing about this industry is that it’s constantly evolving and new elements are continuously being added. For example, I love the role social is playing in helping companies connect with customers and the effect it has on search (links, mentions,…
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6 Steps To Boost The Profitability Of Your SEM Acquisition Program
Imagine that your job is to stand outside a barber shop and bring in new customers. If a businessman with shaggy hair comes walking by, you give him a big wave and a hello. If a bald man walks by, not so much. This analogy is used by Google AdWords to describe its Enhanced cost-per-click […]
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Search Market Share: Yahoo Hits New Low About To Slip Into Single-Digits
On the heels of Yahoo’s Q1 2014 earnings in which its search business showed signs of life comScore released new monthly search market share figures for the US market. They show Yahoo with 10.1 percent of the market — a new low for the company. It would appear that Yahoo is continuing…
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SearchCap: Q1 US Paid Search Up 17 Percent, Fueled By PLAs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: RKG: Q1 US Paid Search Up 17 Percent, Fueled By PLAs; Smartphones Drove Just 7 Percent Of Spend RKG is out with its…
RKG: Q1 US Paid Search Up 17 Percent, Fueled By PLAs; Smartphones Drove Just 7 Percent Of Spend
RKG is out with its first quarter Digital Marketing Report today, showing US paid search spend increased 17 percent year-over-year. This echoes positive Q1 global growth trends reported by Covario (25 percent) and IgnitionOne (8 percent). Mobile device…
Google Teases April 22 AdWords News, More Than 10 Announcements Coming
On April 22, Jerry Dischler, VP of Product Management for AdWords will unveil a slew of new features and tools that are coming out of beta during a livestream from an AdWords customer event. Google has given Search Engine Land an exclusive early look a…
SearchCap: SSL Ranking Boost, Cortana Compared & Google’s Lobbying Efforts
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Matt Cutts Explains How Google Search Handles 404 & 410 Status Codes Google’s head of search spam, Matt Cutts, posted a video today…
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