Content Free: 25 Percent Of Google+ Reviews Are “Empty”
Investment firm Piper Jaffray has started tracking and comparing Google+ and Yelp reviews. For its inaugural report the firm looked at a “snapshot of 950 places in 20 major cities” and compared review counts and depth across categories. The firm says it will continue to do so on a…
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Coupons, Coupon Codes, Promo Codes…When Content Is NOT King
A few years ago, I did some work for a comparison shopping/coupon website. Curious about how well the site was doing in regard to their SEO, I did a few search queries for some of the terms I remembered being big traffic drivers. I didn’t see my former client on page one for the first few…
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Boost Your Campaigns By Becoming An Expert Search “Forecaster”
In the Greater Seattle area, you never know what spring weather will bring — cloudy at 8 a.m., sunny at noon, pouring down rain at 5. I always start the day with a check of the forecast, so I know what to expect. In the same vein, anyone planning a search advertising campaign should know…
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Google Provides More Clarity Around Sneaky Redirects Against Their Guidelines
Google announced on their Webmaster blog that they have updated two of their guideline documents to improve the clarify around what are sneaky redirects that are against their webmaster guidelines. Google has expanded their guidelines to ensure webmast…
Google Opens Voting To Help Determine This Year’s “Doodle 4 Google” National Winner
After opening its “Doodle 4 Google” contest to kindergarten through twelfth graders in February, Google has released its list of state winners, and started a public voting forum to help select this year’s national winner. Asking students to create a Google logo based on something…
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SearchCap: Google’s Secret Translate Service, Animated 3D Maps & Bing Wake Times
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing: The Earliest & Latests Searchers By City Microsoft Bing posted data on the earliest risers by city based on Bing usage data. Bing said they…
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SPONSOR MESSAGE: Webcast-Enterprise SEO in 2014
Join us Thursday, May 1st at 1:00EDT (10:00PDT) to hear how top brands and agencies are managing the optimization of their search engine visibility, influence and reputations in 2014 and beyond. We’ll cover: Why Organic Search matters more than ever, how to create a market winning strategy…
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Bing: The Earliest & Latests Searchers By City
Microsoft Bing posted data on the earliest risers by city based on Bing usage data. Bing said they “thought it would be interesting to look at Bing usage as a proxy for when people get online, start work or otherwise wake up.” The earliest city to rise is San Francisco, reaching 50% of…
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How To Amp Up Your User Engagement (And Get More Links)
People like to link to content that shows signs of life. If you have an active community, people are more likely to return often — and that increases the chances that when they need to link to something, it might be to you. In this era where we’re all terrified about who’s linking…
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How To Gain Additional Reach In AdWords With Similar Audiences
The “similar audiences” feature has been around for some time now, but this type of audience list is still heavily underused. So, what are similar audiences? Google uses your existing remarketing lists to characterise the types of users within them and then makes its own audience lists…
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Recce’s Cool Animated 3D Maps Now Available Via SDK
I’m a big fan of independent mapping platform Recce. The company has created a unique, animated UI that’s very different from those offered by Apple, Google, Bing, Nokia/Here and Mapquest. That UI and all the company’s data are available to third party developers through an SDK….
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Does Google Have A Secret “Translate” Service & Why Should Search Marketers Care?
Google is probably the largest translation service globally with its popular Google Translate online service. It is also fighting spammers that auto translate content with this service and put it online. This is why I was so surprised to see that Googl…
SearchCap: Why Google Ignores Page Titles & “OK Voice” Actions Expand
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Enterprise SEO in 2014 – Webcast this Thursday This Thursday, May 1, at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast to help you…
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Enterprise SEO in 2014 – Webcast this Thursday
This Thursday, May 1, at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast to help you better understand how enterprise brands and agencies are managing the optimization of their search engine visibility, influence and reputations …
Google’s Matt Cutts: Why Google Will Ignore Your Page Title Tag & Write Its Own
Google’s Matt Cutts posted a video answer on the question about why and when Google will ignore your title tag and use something else for the snippet title in the search results. Matt explains in the video that Google really wants the title of the snippets to match on some level the query of…
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SMX Advanced Early Bird Expiring – Register by Friday, Secure Your Spot & Save
The Early Bird rate for Search Marketing Expo – SMX Advanced expires end of day Friday, May 2. Register now, save $200, and guarantee you’re seat at the search marketing conference of the year. SMX Advanced features one-of-a-kind sessions for experienced search engine marketers. See the agenda….
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Rumor: Google To Broadly Expand “OK Google” Voice Actions
According to Android Police Google is preparing a broad expansion of voice actions beyond its search app. The report describes this initiative as “OK Google Everywhere.” Voice actions would extend to other Google apps (e.g., mail, photos) and would also be contextually specific, taking…
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Does Google’s Review Count Inflation Give Them An Unfair Advantage In Local Search?
We all know that monitoring online reviews is important for online marketing; but lately, it seems that not all reviews are created equal. In fact, Google+ Local reviews may have a greater impact than others on your online marketing effectiveness. According to Searchmetrics’ analysis of SEO…
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Syndicated Content: Why, When & How
Done correctly, syndication can be a very effective way to help develop your reputation and visibility online. To many, this is a controversial topic, but it really shouldn’t be. You just need to know why it can help you, when to do it and how to do it the right way. And that’s what I…
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Google Search Let’s You Filter Restaurants By What’s Open Now, Price & More
Google announced you can now filter your restaurant searches by price, ratings, cuisine, and if it’s open right now. All you need to do is go to Google on your desktop or mobile device and search for [show me some restaurants in downtown Austin] or related searches and Google will give you the…
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