SearchCap: Bing On Links, Google PLA Tests & Brand Bias
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing On Links: You Should Never Know In Advance Where A Link Is Coming From Duane Forrester from Microsoft’s Bing team wrote a blog post today on the…
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Bing On Links: You Should Never Know In Advance Where A Link Is Coming From
Duane Forrester from Microsoft’s Bing team wrote a blog post today on the official Bing Search blog named 10 SEO myths reviewed. There are many good and obvious points Duane makes in the post but one point he makes about links is very revealing. Duane wrote: You should never know in advance a…
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New PLA Test Spotted: Google Ranking Products By Reviews And Ratings
The team at CPC Strategy spotted a new test in the Google Product Listing Ads (PLAs) last night. In a search for coffee grinders that was qualified with “best”, the PLAs were shown in order of a numerical rankings system that appears to be factoring in the quality and quantity of each…
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Quantifying Brand Bias In Search Results With Rand Fishkin of Moz
Like many, I enjoyed Rand Fishkin‘s keynote, The SEO Revolution Will Not Be Televised, at SMX West this past March. Rand is a dynamic speaker and a smart marketer; and in my estimation, he deserves most of the attention he gets. That being said, I was taken aback by his claim during the…
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Search In Pics: Google Bike To Work Day, YouTube Subway Ads & Google No Pants Day
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. No Pants Day At Google Montreal: Source: Google+ Google Visitor Sign Down:…
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SearchCap: Yahoo News Digest, Bing XBox Music Search & Google Parents Search Double
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says New Parents Perform Twice As Many Searches As Non-Parents According to a recent survey conducted by Google’s Think Insights, new and expecting…
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Google Says New Parents Perform Twice As Many Searches As Non-Parents
According to a recent survey conducted by Google’s Think Insights, new and expecting parents perform 2.7 times the number of online searches as non-parents, with 56 percent of maternity-related searches completed on a mobile device. Google claims baby- and parent-related mobile searches are…
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Heated Competition Among Online Flower & Gift Sellers: AdWords Spend Topped $15 Million In Q1
As Mother’s Day approaches, Adgooroo is putting the cutthroat reality of paid search in the Flowers and Gifts category on display. The advertising insights firm reports that flowers and gifts advertisers spent more than $15.4 million on Google AdWords ads in the first quarter of 2014 on…
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7 SEO Truths Every Business Leader Must Understand
If you’re still caught up in SEO practices and know how that worked in 2007, it’s time to get up-to-date — fast! Unless you catch up with recent developments in business and search marketing, you’ll get run over by the competition that’s zooming along at high speed….
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Bing Now Searches Music That You Can Listen & Play On Xbox Music
PC World reports that Microsoft Bing has added a way to search for music available within Xbox Music. Now, if you search for a song, for example [U2 all that you can’t leave behind] on Bing, on the right hand panel, you will see a box for “Listen to music.” There you will be able…
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Bing Ends Sponsorship Deal With WNBA’s Seattle Storm
After a four-year sponsorship deal with the WNBA’s Seattle Storm, the Seattle Times reported yesterday Bing will no longer be the marquee sponsor for the team co-owned by Microsoft executive Lisa Brummel. The report claimed the deal had been valued at $1 million per year, giving the Bing…
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Yahoo News Digest App Hits Android & Goes International
Earlier this year Yahoo continued its mobile push with the release of their mobile news app “Yahoo News Digest” for iOS. The main powering agent of Yahoo News Digest was the technology from former acquisition, Summly. Today Yahoo News Digest is expanding out to more devices in more…
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SearchCap: Selling Bing, AdWords Scripts & Scaling Link Building
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Sell Bing? Makes No Sense, Says Microsoft’s Bill Gates — It’s A “Core Business” Microsoft co-founder Bill Gates was interviewed on…
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No Sale: Bing A “Core Technology” For Microsoft Says Gates
Microsoft co-founder Bill Gates was interviewed on Fox Business News yesterday. Among other things he was asked about investor and analyst suggestions that Xbox and Bing be spun out or sold. Gates deferred to newly minted CEO Satya Nadella but said that he would support an Xbox spin-off if that was…
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Scaling & Systematizing Your Link Building
I’m all about systems and processes. That’s the only way to scale. You could be the best link builder in the world, but how are you going to scale that? Until you remove the bottleneck — namely yourself — from the system, you can’t achieve true scale. (At least until…
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Google AdWords Scripts For MCC Accounts Are Here And Ready To Use
After a beta period that started in March, earlier this week, Google rolled out scripts for AdWords MCC accounts to all users. AdWords scripts can be used to automate account maintenance, changes and reporting. The ability to use scripts in MCC (My Cli…
SearchCap: Local Search “On The Go,” Google Maps Upgrades, App Annie’s New Mobile Tools
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Re-imagining Google: America’s Favorite Homepage Gets A Redesign By Letter Society Blog Early last month, the design blog Letter Society posted a challenge…
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Re-imagining Google: America’s Favorite Homepage Gets A Redesign By Letter Society Blog
Early last month, the design blog Letter Society posted a challenge asking its select group of designers to submit redesigns of Google.com. The site, which positions itself as a “collaborative and challenge based” blog, asked the designers to do a “reskinning” of the current…
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MarTech: The Marketing Tech Conference – Agenda & Speaker Roster Now Live!
Search Engine Land parent company, Third Door Media, Inc. introduces MarTech, a conference for people pioneering the field of technology-powered marketing, will be held in Boston August 19-20, 2014. View the list of speakers & session descriptions on the agenda. Learn how technology can…
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Research: 56 Pct. Of “On The Go” Searches Have Local Intent
ComScore recently found that 78 percent of local-mobile searches resulted in an offline purchase (usually a few hours). New consumer data from research firm Ipsos MediaCT (sponsored by Google) echo most of the comScore study data, underscoring the critical nature of local information to mobile…
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