Prioritize compliance for marketing success by Cynthia Ramsaran
In this webinar, learn how to set the stage for your new era in campaign excellence.
Google Search officially retires cache link
Google might add links to the Wayback Machine in place of the cache link.
Google Ads introduces new simpler way to create Solutions script templates
Solutions script templates now appear in the Bulk Actions menu in Google Ads, making it more convenient to access this feature.
Meta enhances non-click video ad conversions insights
Meta’s new Engaged-view attribution setting measures conversions occurring within one day of a video ad view.
LinkedIn launches Website Actions to simplify action tracking
This tool removes the need to involve developers in implementing intricate coding for tracking and attributing website activity.
Google unveils major Responsive Search Ad asset updates
Google now provides additional capabilities for RSA assets, such as the option to serve a single headline.
Transform enterprise SEO challenges into opportunities by JetOctopus
Juggling multiple large-scale SEO projects comes with its fair share of challenges. Learn how you can turn them into growth opportunities.
Google Bard adds image generation
You can now use Bard to generate “high-quality, photorealistic” images in English, in most countries around the world, Google announced.
4 advanced GPT-4 capabilities to level up your PPC efforts
Leverage AI for PPC with improved prompts, data integration via plugins, custom GPTs, and API-enabled actions.
How to make SEO and CRO more human with behavioral psychology
Apply behavioral economics principles to your SEO and CRO efforts to better understand and influence customer intent.
6 steps to improve your Google Ads campaigns
Looking to fine-tune your PPC approach and maximize results? Unlock the potential of your Google Ads campaigns with these actionable steps.
Google Search investigating another indexing issue
Starting at around 11:30 pm ET Monday, January 31, some sites noticed indexing issues with Google Search.
Google showing TikTok videos in featured snippets, SGE
TikTok’s value in Search continues to rise, with TikTok videos now showing in Search Generative Experience and featured snippets.
Google Core Web Vitals to add Interaction to Next Paint on March 12
We now know the specific date as to when Google will replace FID with INP as a Core Web Vitals metric.
Google investigating widespread issue impacting Ad Manager
Google expects to resolve the issue for all users in the near future but has not provided a specific timeframe for the fix.
Google boss addresses concerns of AI replacing advertising staff post layoffs
Philipp Schindler, Google’s senior vice president, explains AI is being utilized to deliver ROI at scale more efficiently.
Humans prefer AI-generated copy, survey finds
The survey of 700 U.S. consumers found that AI-generated content was preferred by humans more than human-generated content.
How to measure organic traffic in GA4
Monitor and improve your organic traffic with Google Analytics 4. Learn key dimensions and metrics to assess your organic search performance.
Google CEO talks future of SGE, Gemini, Ads and AI Search
Where is Google Search headed in 2024 and beyond? The latest Alphabet earnings call provide some clues about where Google is focused.
7 signs links aren’t dead: Why to plan for them in 2024
Which side of the backlink debate are you on? Consider these seven reasons to keep charging forward with link acquisition.