The Myths & Realities Of How Of The EU’s New “Right To Be Forgotten” In Google Works
Depending on what you read, a “Right To Be Forgotten” court ruling in the European Union this week means that now anyone can ask for anything to be removed from Google, which will soon collapse under an overwhelming number of requests. In reality, it’s far more limited than it…
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The Google State Of The Union: Strong Yet Vulnerable
Earlier today Google published its annual Founders’ Letter. This is a kind of “Google State of the Union” missive that Google has published annually since it went public. Many bloggers picked up on the following remark in the document penned by Google CEO Larry Page: “[I]n…
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SearchCap: Google Magazine Ad Format, India Investigates Google & Bing Encourages Schema Markup
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: With New GDN Ad Format, Text Ads Will Compete In Display Auctions Today, Google unveiled a new ad format on the Goo…
With New GDN Ad Format, Text Ads Will Compete In Display Auctions
Today, Google unveiled a new ad format on the Google Display Network (GDN) called magazine ads in which text ads are converted to show as “display-like” ads on publisher sites that have opted only to show display ads in their AdSense accounts. The implication for AdWords advertisers is…
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MarTech: The Marketing Tech Conference – Agenda & Speaker Roster Now Live!
Search Engine Land parent company Third Door Media, Inc. introduces MarTech, a conference for people pioneering the field of technology-powered marketing, which will be held in Boston August 19-20, 2014. View the list of speakers & session descriptions on the agenda. Learn how technology can…
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India Opens Second Google Antitrust Investigation Over AdWords
Google is in the midst of an antitrust, anti-competition investigation in India. Not long ago the company was fined by the Competition Commission of India (CCI) for not cooperating in that investigation: “not providing information and documents required.” Now a separate…
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Google Readies For Flood Of Removal Requests After EU “Right To Be Forgotten” Ruling
The floodgates have opened. According to a Reuters story, following Tuesday’s European Court ruling establishing a Europe-wide “right to be forgotten” (RTF), Google is preparing for an anticipated “flood” of removal requests across the 28 country jurisdiction. The…
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Were You Really Hit By A Search Engine Penalty, Or Is It Something Else?
Often, I’ll speak to prospective clients who think they’ve been hit by an algorithm update or a penalty. They’ve lost a lot of organic traffic, so they immediately think that a search engine change is to blame. Unfortunately, I’ve also run into many situations where SEOs are…
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7 Conversion Rate Truths That Will Change Your Landing Page Strategy
Much of what marketers have learned about landing page conversion is wrong. Worse, the optimizations promoted across industry blogs, courses and at conferences as game changers are really just best practices every marketer should have implemented alrea…
Bing: Adding Markup & Schema Is “Worth” It For Search Engines
Duane Forrester from Bing posted a new article on the Bing Search Blog named Mark It Up. In the article, Duane explained the upmost importance of marking up your content with schema and meta data. Duane said “it’s worth completing this work to help the engines understand your content…
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SearchCap: Google Maps Transit Expands, Yahoo & Ripoff Report & Search Impact Elections
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Study: Gender Bias In Digital Marketing Is Real WordStream, the paid search platform, published an eye-opening stud…
Study: Gender Bias In Digital Marketing Is Real
WordStream, the paid search platform, published an eye-opening study this week on gender bias in the online marketing industry. Using its internal data, the study concluded that there is, in fact, quantifiable evidence of gender bias: Women are underva…
FindTheBest Launches Real Estate Search, Taking On Zillow And Trulia
FindTheBest is a structured data directory or discovery tool for comparing products, services and entities in a wide array of categories such as Travel, Health, Education, Finance and Home & Garden among others. It looks very much like a “search engine” but founder Kevin O’Connor…
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Call Tracking and Analytics – Webcast This Thursday
This Thursday, May 15, at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast on call tracking analytics and mobile and paid search. According to Google, 70% of mobile searchers will call a business directly from the PPC ad using cli…
Marin Software Adds Support for Google AdWords RLSA
Today, Marin Software announced support for Google AdWords Remarketing Lists for Search Ads (RLSA) within its advertising management platform. RLSA allows advertisers to retarget their site visitors with search ads on Google.com and other sites in the …
Beyond A/B Testing: Strategic Conversion Optimization For B2B Websites
When it comes to conversion rate optimization (CRO) for B2B sites, A/B testing is a great place to start — but it’s only one tactic in what should be a site-wide strategy. B2C and e-commerce sites are largely focus on improving their product pages to boost transactions. However, as I…
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Research In India Claims To Show How Search Rankings “Could” Impact Elections
Psychologist and researcher Robert Epstein has published research (embedded below) that he contends shows how search rankings “have the potential to profoundly influence voters without them noticing the impact.” He calls this capacity the “Search Engine Manipulation Effect”…
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Starting A Shopping Campaign In AdWords? Forget All You Know About Keywords!
Now that Shopping Ads and Product Listing Ads (PLAs) are getting more prominent positions on the SERPs (and taking away traffic from search ads); I’ve started to focus on them more with my clients. I found that working with Google Shopping campaigns is a good deal different from working with…
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Google Maps Adds Public Transit Directions For Great Britain, Vancouver, Chicago & More
Google announced they have expanded their transit directions to include coverage throughout Great Britain and also add bus lines to the Google Maps transit coverage in Vancouver and Chicago. Google Maps in the UK now supports over 17,000 routes with 2 …
Yahoo7 Australia Drops Ripoff Report From Search Results After Defamation Complaints
Yahoo7, the Australian version of Yahoo, has de-indexed Ripoff Report after receiving “significant complaints” about defamatory content showing in its search results. As you see above, a site:ripoffreport.com on Yahoo7 produces no results. A Yahoo7 spokesperson gave us this statement on…
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