Negative SEO From Links — What Can You Do If You’re Hit?
In this post, we cover the basics of negative search engine optimization (SEO) and look at what you can do to fight negative SEO link spam. This being a hot topic in the industry, I encourage readers to comment at the end of the article. What Is Negative SEO? First, let’s take a moment to…
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Bing Ads Editor To Get Several New Targeting Enhancements
Bing Ads is currently piloting several new features for Bing Ads Editor that are planned to roll out in the coming weeks. Here’s a preview of three of the new features. Bulk Location Targeting A new “Targeting” tab will be the hub for users to add location targets and exclusions…
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Google: The European Court Is Really Telling You To Be More “Relevant”
So, it finally happened. After years of people telling me that “Europe” will do nothing about Google and me saying that one day “Europe” will probably bite back, it did. “Europe” bit off a whole chewy chunk of Google and all other search engines in just one…
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SearchCap: comScore Search Rankings, Google Rubik’s Cube & Doodle Equality
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Results Snippet Overlay Descriptions May Use DMOZ Description About a year ago, Google introduced a n…
Special Guest Speaker Announced for MarTech: The Marketing Tech Conference
Technology is evolving marketing – and marketing management – at a breakneck pace. Marketers are in a race to understand the opportunities and effectively integrate marketing technology into their strategy and operations. At MarTech: The Marketing Tech Conference, we’ll connect the dots between…
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Google Search Results Snippet Overlay Descriptions May Use DMOZ Description
About a year ago, Google introduced a new feature in the search results that give you quick overlays on the search result so that you can learn more about the site you are about to click on before you click on it. Early on, the results of the data in the snippet came from Wikipedia […]
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Bid Simulator Now Available For Google Dynamic Search Ads
If you’re running Dynamic Search ad campaigns in AdWords, you may have noticed the recent addition of the bid simulator tool. Bid simulator offers estimates of the potential impact bid changes would have on clicks, cost, impressions and more. The bid simulator for Dynamic Search ads is…
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Use Products As Pawns To Win The Local SEO Chess Game
In the competition to rank highest in local search results, you must employ a number of tactics in coordination. It’s not unlike playing a chess game. However, many businesses have yet to bring all their chess pieces into play on the board. There are many types of products which consumers…
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Rubik’s Cube Invention Celebrated With Google Logo To Mark The Puzzle’s 40th Anniversary
Google went all out today to celebrate the 40th anniversary of the Rubik’s Cube, giving the classic 80′s toy its very own interactive logo on the site’s global homepage. Doubling as digital version of the toy, the Rubik’s Cube logo will most likely prove to be a major…
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Google “Mapping” Real World With Incredible Precision For Self-Driving Cars
A fascinating article in the Atlantic appeared this weekend. It’s mostly about Google’s self-driving cars and how they operate technically. But it’s also about something much bigger: how Google is now effectively “crawling” the real world as it has crawled the web for…
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Doodle Equality: In 2014, Google Features Women In Special Logos Nearly Half The Time
If you haven’t noticed, the Google Doodle team — which creates those special Google logos — has been making up for lost time in 2014, adding significantly more women to the number of historic figures featured on Google’s various regional and global homepages. Now, nearly…
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Yahoo Likely To Slip Below 10 Percent Search Share Next Month
When comScore releases its “May 2014 U.S. Search Engine Rankings,” we’re likely to see Yahoo’s market share slip below 10 percent. Today (in April) it recorded a 10 percent share, down 0.1 percent from March. Microsoft’s share was up 0.1 percent and so was…
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SearchCap: Bing Snapshot Expands, How “Right To Be Forgotten” Works & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Expands Snapshot With New Food & Drug Entities Bing is getting smarter today with the addition of food- and drug-related entities to its library of…
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Bing Expands Snapshot With New Food & Drug Entities
Bing is getting smarter today with the addition of food- and drug-related entities to its library of facts. The new at-a-glance information for these searches will appear in the Snapshot area on the right side of Bing’s search results. In some cases, like the hamburger search shown below, the…
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Baidu Hires Andrew Ng, Google’s Lead “Brain”
Chinese search giant Baidu has stolen away the head of Google’s “deep learning” project, dubbed “Google Brain.” Andrew Ng is an artificial intelligence expert, Stanford professor and founder of online learning company Coursera. Google Brain is a machine learning…
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3 Key PPC Metrics Are Lying To You. Find Out How
When it comes to PPC, metrics are everything. We consume ourselves in pouring over numbers and analyzing our accounts down to the smallest detail. However, it turns out we are being misled by the data we rely on the most. We’re too quick to take our figures at face value without thinking…
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Top Five Local SEO Myths — And Truths
There seems to be no end to the range of declared “SEO truths” for local mom and pop shops. Search Engine Optimization strategies that work for the big brands differ from those that work for small, local players, so it’s no wonder that so many local marketers end up confused about…
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Search In Pics: YouTube Slide, Google Landscaping & SEO Gingerbread Hearts
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Switzerland’s Honeycomb: Source: Google+ Google Dublin’s…
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Google Places Bulk Management Tool Integrates New Google+ Feature
Google announced new updates to its Google Places bulk location management tool this week, including a new Google+ social feature. From Googler Jade Wang’s announcement in a Google Product Forum: Each location in upgraded and verified accounts will have social features automatically enabled….
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Flickr Makes Creative Commons Image Search Easier
Flickr has quietly rolled out a change to its search interface that makes it a lot easier to find images that are licensed through Creative Commons. There’s a new “License” dropdown menu that shows at the top of the search results page, as shown above. It brings Creative Commons…
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