SearchCap: Google Losing Mobile Ad Share, Google Sends Mobile URL Redirects Warnings & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Marketing Expo (SMX) Advanced Begins Next Week – Join us! SMX Advanced takes place next week, June 10-12 in Seattle. Learn actionable new tactics, find…
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Search Marketing Expo (SMX) Advanced Begins Next Week – Join us!
SMX Advanced takes place next week, June 10-12 in Seattle. Learn actionable new tactics, find inspiration, discover solutions to your campaign challenges, & make invaluable connections. Limited Search Engine Land Summit, Workshop, & Networking passes still available. Secure your spot…
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Report: Google Losing Share Of Mobile Search Ad Market
Data aggregator and prognosticator eMarketer is out with a new mobile advertising forecast that shows Google losing share of the mobile search ad market. The company says that apps are taking their toll on Google’s mobile ad dominance. The firm says that US mobile advertising in total will be…
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Reusable Code For MCC Scripts Will Save You Tons Of Time In AdWords
Writing reusable code is something all developers strive for. Any developer worth his/her salt is continuously building a library of reusable code snippets to use in future development. You don’t need to re-invent the wheel each time a common problem is encountered because you can use the…
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Google To Warn Searchers When A Mobile URL Redirects To The Homepage
Don’t annoy mobile searchers. That’s the message behind a new warning that Google is showing in mobile search results on smartphones. On the Webmaster Central blog, Google alerted webmasters late yesterday that it will let smartphone searchers know if it thinks a website has a…
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Google Adds Street View Tours Of World Cup Stadiums
With the World Cup just a week away, Google has expanded its Street View imagery to coincide with the biggest sporting event on earth. Available today is new imagery inside all 12 stadiums that will be used during the tournament. You can do a 360-degre…
SearchCap: Bing Updates Music Video Search, Bing Ads Mobile Tweaks & Hotel Search On Google Glass
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Now Accepting Entries For Its 2014 Homepage Photo Contest Bing announced on its Facebook page that it is curre…
Bing Now Accepting Entries For Its 2014 Homepage Photo Contest
Bing announced on its Facebook page that it is currently accepting entries for its 2014 homepage photo contest. Coinciding with its 5th birthday, Bing is asking for photo submissions to be uploaded via a link it has posted on Facebook: It’s been 5 years since we launched Bing. To celebrate, we’re…
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Finding New Music On Bing Just Got Easier
Bing announced today it has updated the way it delivers music video search results. According to the announcement, people search for music videos differently than when they are searching for other types of videos: When we examined search session data, …
EU Regulators Meet Amid “Right To Be Forgotten” Confusion
The caution “be careful what you wish for” might be appropriate going into a meeting of 28 European privacy regulators in Brussels this week. Following the European Court of Justice’s creation of the Right to Be Forgotten (RTBF) and Google’s launch of a web form to field…
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Bing Ads Tweaks Its Tune: Desktop/Tablet Traffic To Be Combined, Adding Tablet Bid Modifier
You may recall last spring, Bing Ads issued a manifesto of sorts in response to Google’s announcement of Enhanced Campaigns titled Advertisers Deserve Control: “We do not believe bundling mobile, desktop and tablet advertising together in an opaque manner is in the best interests of our…
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The Single Metric Every SEM Acquisition Marketer Should Be Tracking
When it comes to SEM acquisition marketing, there’s no such thing as a free lunch. As acquisition marketers can attest, there’s almost always a tradeoff between the number of new customers acquired, and the customer lifetime value (CLV) of those customers. In short: The more new…
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18 Lessons Learned In Leveraging Event Marketing For B2B SEO
Here’s a painful truth: for B2B marketing success in fast-growth environments, inbound marketing only plays a small role in the process. Outbound marketing efforts, like event marketing, often play a much more significant role. In fact, according to a study released last year covered by…
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Starwood’s “SPG For Glass” App Brings Hotel Search To Google Glass
Starwood Hotels & Resorts is the latest travel brand to land on Google Glass. The company has launched a Glass app called SPG for Glass that’s now available for Explorers in the official Glassware app directory. Starwood becomes the first major hospitality brand with a Google Glass app….
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SearchCap: Bing’s 5th Birthday, Connect Google+ Pages & China’s Censorship
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New: Connect Your Google+ Business Page To Your Google Maps Listing Google has now enabled those with Google+ busin…
SPONSOR MESSAGE: Give Your SEO Strategy a Competitive Edge with Link Building
Building links is like building relationships; you want to make sure you are connected to the right people. A backlink analysis will show you which connections are helping and/or hurting your website. Our knowledgeable team will carefully analyze your …
New: Connect Your Google+ Business Page To Your Google Maps Listing
Google has now enabled those with Google+ business pages to connect their page to their local business listing on Google Maps. On the help page Google gives detailed directions on how to connect your Google+ business page to your Google Maps verified l…
Google AdWords To Drop Support For IE9 This Month
If you’re among the 8 percent of Internet Explorer users still on IE9, you’ll soon have to seek out an alternative way to access AdWords. Google announced Tuesday, that as of June 30, 3013, AdWords will no longer support IE9. Google regularly ditches AdWords support for legacy browser…
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A New Easter Egg In Google Maps: Travel By Loch Ness Monster
There is a new easter egg on Google Maps, one that gives you travel and transit directions by Loch Ness Monster. If you get directions from Fort Augustus to Urquhart Castle when in Google Maps, Google will show the option of traveling via Loch Ness Mon…
Right To Be Forgotten Requests Keep Coming, Now 41,000
As of the end of last week there were roughly 12,000 requests that had been officially submitted to Google under Europe’s judicially created “right to be forgotten” (RTBF) rule. Google launched an online form last week to field the requests. According to the Wall Street Journal…
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