Google Apologizes For World Cup Logo With Wrong Flag, Not “Ghana” Happen Again

Google scored a goal against itself by mixing up the flags of Cameroon and Ghana in a special logo highlighting the Mexico versus Cameroon match happening today in the World Cup. Well, it is Friday the 13th. Google’s already fixed the logo and tweeted an apology with a pun: p.s. thanks to…

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Google Partners With ESPN To Deliver 2014 World Cup Video Highlights

Recode.com reported today that Google has partnered with ESPN to deliver video highlights for World Cup related searches. According to Recode.com, Google’s “in-line” search results for World Cup queries will include a screen shot of ESPN’s World Cup video footage and link…

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Up Close @SMX Advanced: The Periodic Table Of SEO Elements

This SEO ranking factors session has become a much-anticipated tradition at SMX Advanced, as the substantial early morning crowd in attendance this year testified. Each year, a panel of SEO data experts present their up-to-date findings, test results, …

Once Were Vikings: Search Marketing In The Nordics

And the winner of this year’s European Search Personality award is… Kristjan Mar Hauksson! With Kristjan being from Iceland, it seems the time is due for a focus on the Nordics. Those who know the region may be thinking fjords, mountains, forests, lakes, volcanoes, kings and castles. Or…

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Panda 4.0: Redefining Site Authority

Everyone in SEO talks about it: authority. It’s the key measurement for ranking, right? But what defines authority in the eyes of each search engine? We all have our theories and correlations, and authority measurement has certainly changed over the years as new signals emerge that may give…

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Search In Pics: Matt Cutts Throwing Hummingbirds, Google Pride Logos & Android LED Sign

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Gay Pride Added To GooglePlex & Google NYC Building Logos: Source:…

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Up Close @ SMX: Enhancing Results With Structured Data & Markup

When you think about the job the search engines have to do it’s pretty daunting. Given a collection of mostly wildly unstructured data from an endless number of sources, Bing, Google and the others have to somehow make sense of all that information and then give it back to us on demand in a way…

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Up Close @ SMX Advanced: Local Super Therapy Session

Local SEO is a tough beast to tame, so it wasn’t surprising that the room was packed for the Let’s Talk Local Search: Super Therapy Session For Advanced Local Marketers session that kicked off SMX Advanced 2014. Moderator Matt McGee, editor in chief of Search Engine Land, decided to make the…

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Google Supports Gay Pride Month With Rainbow Colored Banner For LGBT Related Searches

Continuing its commitment to gay rights, Google has designed a rainbow colored banner to accompany LGBT related searches throughout June to show its support for gay pride month. Search terms like “same-sex marriage”, “gay rights” and “LGBT” will return a search…

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World Cup 2014 Google Logo Day 2 Mirrors Opening Ceremony With Dancing Trees & Drum

Today’s Google logo continues the FIFA 2014 World Cup celebrations with a dancing tree and drum-playing letter “e” to mimic Brazil’s World Cup opening ceremony. From the Google Doodle homepage: The World Cup opening ceremony was so inspiring–and what an unbeleafable…

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MSFT: No Plans To Monetize Cortana Yet, But We Do Want Her To Be Pervasive

It’s far too early to consider monetizing Cortana, Microsoft’s new virtual personal assistant, but the company is already thinking about how to scale her across different devices, platforms and around the world. Those were two of the key points from Microsoft’s keynote…

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Google’s Payday Loan Algorithm 3.0 Rolling Out Now

Google is now rolling out the 3rd version of the PayDay Loan algorithm. Last night we reported that Google is going to be launching PayDay Loan 3.0 and Google’s Matt Cutts posted on Twitter moments ago that it is now rolling out. Cutts, Google’s head of search quality said,…

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SearchCap: Google PayDay Loan 3.0, Bing Ads URL Tagging & World Cup Fever

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Launching Payday Loan Algorithm 3.0 Targeting Spammy Queries This Week Google’s head of web spam, Matt Cutts, announced at SMX Advanced tonight that…

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SPONSOR MESSAGE: International Search Trends & Opportunities

Join us Tuesday, June 24th at 1:00EDT (10:00PDT) to hear Maria Whatley and Elena MacGurn of Covario and Lenovo’s Donna Bedford discuss the latest trends, international search engine updates and country-specific expectations to be considered in this year’s global marketing campaigns. During the…

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Google Introduces Richer Flight Search Experience

Google is introducing a revamped flight and hotel travel search experience. To date both products have been mostly underwhelming. The big promises of Google’s ITA acquisition have yet to bear fruit but that may change with the new Google Flight and travel search experience. Previously the…

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AdWords Best Practices Resource Center Opens for Digital Marketers

We are pleased to announce the new Google-sponsored AdWords Best Practices Center on Search Engine Land. This page provides best practices that are authored and curated by the search company – including checklists, guides, white papers, and webinars – all geared toward improving proficiency with…

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Bing Ads URL Auto-Tagging Finally Arrives

Rejoice, the Bing Ads team has finally rolled out one of its most-requested features — auto-tagging for ad destination URLs. When UTM tags are added to destination URLs on ads, the performance metrics can flow into Google Analytics. Until now, advertisers have had to manually add tag URLs or…

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Microsoft’s SMX Advanced Keynote: Cortana Makes People More Likely To Search

We’re ready to get started on day two of SMX Advanced, and today’s opening keynote promises to talk about the future of search. Microsoft’s Marcus Ash (Group Program Manager for Windows Phone) and Rob Chambers (Group Program Manager, Applications and Services Group) will be here…

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Bing Uses Its Predictions Technology To Forecast 2014 World Cup Winners

To kick-off today’s 2014 FIFA World Cup, Bing has launched a number of features around the tournament, including using its Bing Predictions technology to forecast World Cup winners. “On the heels of our recent foray into predictions, where we forecasted which contestants were most…

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