Google: Search For Music And Play Immediately In Apps
Google has faced an existential threat from apps in mobile. Its all-purpose functionality on the PC didn’t translate into mobile; and the company was in danger of losing its internet “gatekeeper” role as smartphones become primary internet devices. Google Now, voice search and…
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Google Issues Best Practices For Shopping Campaigns Ahead Of This Summer’s Big Transition
With Shopping Campaigns becoming the default campaign type for running Product Listing Ads on Google by the end of August, the search giant has issued a best practices whitepaper to help marketers make the transition. The main points the paper dives in…
Virtual 3D “City Tours” Coming To Apple Maps In iOS 8
One of the features in the forthcoming iOS 8 is apparently called City Tours. These are animated flyovers of various cities in Apple Maps. Mostly a novelty, they’ll take users on a 3D tour of key buildings and landmarks in a city. Google Maps/Earth have allowed developers to create animated…
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WATCH: Matt Cutts AMA Keynote At SMX Advanced 2014
You already read the live blog and news coverage. Or maybe you were one of the lucky ones who was in attendance last week for the annual Matt Cutts “You&A” AMA-style keynote conversation with Search Engine Land’s Founding Editor, Danny Sullivan, at SMX Advanced. Either way,…
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SearchCap: Canada Orders Google Content Removals, Amazon Fire Phone & Bing Ads Landscape Estimator
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Google Product Feed Specs Going Live Sept. 30, Including A Mobile Landing Page Attribute If you’re running Google Product Listing Ads, it’s time…
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SPONSOR MESSAGE: Digital Analytics And Customer Engagement- June 26th Webcast
Join us Thursday June 26th at 1:00EDT (10:00PDT) to hear Gord Hotchkiss from Enquiro and Brian Hess of Crossview discuss how analyzing the behavior of your shoppers is strategic to customer loyalty and deepens brand engagement. We will show you how to …
New Google Product Feed Specs Going Live Sept. 30, Including A Mobile Landing Page Attribute
If you’re running Google Product Listing Ads, it’s time to revisit your feed. Google has updated the feed requirements for Google Shopping with several new attributes as well as some changes to existing content requirements. A new ‘mobile link’ attribute has been added to…
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Is Your Local Business Ready For Google’s Neighborhood Algorithm?
While doing some research in Costa Mesa, CA last week, I hit a Google test bucket that specified the East Side Costa Mesa neighborhood as my location in Search Tools: Google has long understood super well-known dense neighborhoods like SoHo, NY. But there’s a good reason why neighborhoods,…
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Amazon Fire Phone: Bing For Search, Nokia For Maps
The emerging consensus from the early “hands on” or “first look” reviews is that the Amazon Fire Phone has some novel and interesting features but that it doesn’t measure up, overall, to the iPhone or “true Android” devices. I’ve argued that Amazon…
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Remarketing Tips Born Of Years Of Experience
Retargeting is an awesome way to reengage traffic that hasn’t converted. Over the years, it’s evolved, and the tools have become more robust. With this development, we’ve uncovered some effective remarketing strategies. In this article, I’ll cover some ideas related to…
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Bing Ads Expands Bid Landscape Estimator Tool To Ad Groups, Non-US Markets
In March, Bing Ads launched its Bid Landscape tool in the US — essentially equivalent to the Bid Simulator in Google AdWords. Now, Bing Ads is rolling out Bid Landscape to at the ad group level. Non-US advertisers also now have access to bid landscape at the keyword level. Bid Landscape shows…
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Canadian Court Orders Google To Remove Sites Worldwide
On the heels of Europe’s “Right to Be Forgotten” ruling, a British Columbia court in Canada has ruled Google must block a group of websites worldwide. The case was opened by industrial networking devices manufacturer Equustek Solutions, Inc. to block a network of websites it…
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SearchCap: Internet Explorer’s Sponsored Links, Google Universal Search Study & Yandex Cityguide Apps
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Will Google & Bing Penalize Microsoft Over Their Sponsored Post Campaign For Internet Explorer? This morning, news broke that Microsoft Internet Explorer is…
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Does Google’s “Search Ads Lift Brand Awareness” Study Mean What It Says?
Google is touting a new study this week that concludes “Search Ads Lift Brand Awareness.” What the study should be titled, though, is “The Top Search Ad Lifts Brand Awareness”. This was a meta-study in which several studies were conducted by Google and Ipsos MediaCT across a…
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Google Knowledge Graph Adds Phone Numbers With Hangout Integration
Now, if you search for your favorite local restaurant, bar, business and the like on Google; Google may show you a phone number in the knowledge graph top box that is clickable. When you click the phone number, it will dynamically open up Google Hangou…
A Step-By-Step Guide To Link Building For Boring Industries Or Products
Within the current search landscape, most search engine optimisation campaigns have become increasingly content-led. The majority of the campaigns that I work on revolve largely around the production and placement of high quality content on top-tier si…
Study: Google Universal Results Show Up For 85% Of All Searches: Videos In 65% & Maps In 1%
SearchMetrics released a study on the penetration of Universal Search results in the Google search results. By Universal Search we mean the way Google “blends” results from “vertical” search engines like Google Images, Google Videos, Google Maps or Google News into its web search listings. The…
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Why “Linksville” Is a Ghost Town: Link Building Is Moving In House
Several years ago, I wrote a column here titled Why Link Building Must Go In-House. The main thesis of that column can be summed up with this quote: There are almost as many link building tactics as there are companies selling them. Google lists over a million. On more than one occasion, I have…
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New At MarTech: Fortune 500 Chief Data Officers And CxO Talk Live – Join Us August 19-20 In Boston
Marketing technology is evolving rapidly, and marketing management is striving to keep up. MarTech: The Marketing Tech Conference will connect the dots between technical possibilities and strategic opportunities. The speakers are thinkers and doers who…
Yandex Introduces Cityguide Apps For Russian Market
Combining maps, business listings, reviews and other content aggregated from 70 partners, Yandex has introduced a cityguide app for iOS and Android. There’s also a PC site as well. Called Yandex City, it’s a straight-up map-centric local search site. It’s only available for Russia…
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