New: Google My Business iOS & Android Apps
Google announced they have released a mobile app for the new Google My Business. In summary, Google My Business is the new unified interface designed to make life easier for local businesses as well as brands to be better found within Google. The apps …
13 Reasons Branded PPC Campaigns Are Beneficial For B2B Brands
Branded PPC campaigns are a difficult concept to swallow for many marketers. Why would someone pay for a branded term they already (and will always) rank first for in organic search? In the B2B world, paying for terms surrounding your brand can yield n…
Google Releases New AdWords Auction And Ad Rank Video For The First Time Since Revising The Key Formula
Along with a overview on Quality Score factors, this week, Google released an updated video on the AdWords auction and Ad Rank, the scoring system used in each auction that determines the order in which ads appear. Chief Economist at Google, Hal Varian…
Reputation VIP Launches Link Removal Service In Response To EU “Right To Be Forgotten” Ruling
In response to the European Court’s “right to be forgotten” ruling last month, online management company Reputation VIP has launched Forget.me, a free online service that helps users exercise their right to be forgotten online. In May, the EU court ruled individuals had the right…
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SPONSOR MESSAGE: Hate duplicate business listings? Us too! Play Whack-a-dupe!
Use the power of Yext to whack pesky duplicate listings.
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Gord Hotchkiss, Brian Hess, And Jenny Elliott On Thursday Webcast: “Digital Analytics: Opening The Gates To Consumer Engagement”
On Thursday, June 26, at 1 p.m. EDT, our sister site, Digital Marketing Depot, will host a webcast, “Digital Analytics: Opening the Gates to Consumer Engagement.” They’ll look at how to analyze the behavior of your website users in order to improve customer loyalty and brand engagement….
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Study: Top 5 Search Engines See Search Traffic Drop By As Much As 31% Since December 2013
A newly released report from Shareaholic claims the top five search engines – Google, Bing, Yahoo, Ask.com and AOL – have all experienced a decline in search traffic since December of 2013. Using data from December 2013 through May 2014, Shareaholic evaluated aggregate organic search…
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The 10 Worst Link Building Assumptions
Over the past few years, one of the biggest problems I’ve faced is educating clients about search marketing — about what’s reasonable to expect and what isn’t in the world of link building. It can be difficult, especially in the winning-the-business stage, to admit that you…
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The Impact Of Google Display Network Magazine Ads
In May, Google officially launched a new format for text ads on the Google Display Network (GDN) called magazine ads. Have you taken the chance yet to analyse what has happened to your text ads traffic since? Here’s what they look like: I’ve looked into a few accounts to spot what key…
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Google’s Knowledge Graph Is Showing Step By Step Instructions: Here Are Some Examples
Earlier this year, Google began offering much more detailed answers in the top knowledge graph box. Shortly after that was introduced, Google also began expanding those answers into a bulleted list format. We’ve been seeing these bulleted lists, especially in “how-to” like queries…
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The Most Popular Presentations Of SMX Advanced 2014
SMX Advanced this June was, as usual, rich in forward-thinking strategy and tactical advice from experienced leaders in SEO, social media, PPC and mobile marketing. Expert marketers and industry insiders including Bing’s Anna Hughes, Bigdoor’s Joanna Lord, Disney’s Jeff Preston…
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SearchCap: eBay Paid Search Ads Ineffective, Content Quality & Google My Business
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: eBay’s “Paid Search Is Ineffective” Study Gains Buzz And Skeptics, Again By claiming that paid search is largely “ineffective,” eBay has attracted a lot of…
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eBay’s “Paid Search Is Ineffective” Study Gains Buzz And Skeptics, Again
By claiming that paid search is largely ineffective, eBay has attracted a lot of attention and buzz with media outlets repeating the findings.
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How Content Quality Analysis Works With SEO
The Periodic Table of SEO Ranking Factors panel at the recent SMX Advanced show stimulated some fresh thinking for me on the role of content analysis and SEO. In particular, Marcus Tober of Searchmetrics shared some interesting data from one of their latest studies. What I’d like to discuss…
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Top 10 Tips For Local Search Success
Many local businesses today are overwhelmed by the variety of local marketing choices available. Unlike the old days when a small handful of advertising outlets would cover the majority of your audience, the sheer volume of marketing options has seemin…
Get Your Business To 100% In Google My Business
Last week, Google started rolling out the new Google My Business platform to much applause from the industry. Several experts have provided excellent coverage already (thanks, Danny Sullivan and Mike Blumenthal)… but that’s not what I’m here for today. Quick Aside: I originally planned on…
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Invest in You! Attend an Internet Marketing Workshop @ SMX East
Advance your internet marketing skills. Attend one of six comprehensive workshops being held in conjunction with Search Marketing Expo – SMX East. These workshops provide: comprehensive instruction on a search marketing topic critical to business success; an intimate learning experience with…
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Want To Speak At SMX Milan? Here’s How
The agenda is live and we’ve opened up our “speaking pitch” form for SMX Milan, November 13-14, 2014 at the Meliá Milano Hotel. View the agenda here: SMX Milan 2014 Agenda And the speaking pitch instructions and form here: SMX Milan 2014 Agenda Speaking Pitch Form The speaking…
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SearchCap: German Publishers Against Google, iOS City Tours & Google Music Search In Apps
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Rather Than Opt-Out Of Google, German News Publishers Demand 11% Cut Of Revenue German news publishers are picking …
Rather Than Opt-Out Of Google, German News Publishers Demand 11% Cut Of Revenue
German news publishers are picking up where the Belgians left off, a now not-so-proud tradition of suing Google for being included in its listings rather than choosing to opt-out. This time, the publishers want an 11% cut of Google’s revenue related to them being listed. The news comes from…
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