Google Beefs Up AdWords Location Extension Reporting And Targeting
Google has rolled out a couple of enhancements for paid search advertisers with brick-and-mortar locations. A new distance report for ads with location extensions show performance broken out by distance from your businesses, ranging from 0.7 miles to o…
Google Removes Author Photos From Search: Why And What Does It Mean?
The search world was rocked by yesterday’s announcement by Google’s Webmaster trends analyst John Mueller that Google will be removing all author photos and Google+ view counts from search results on both desktop and mobile. This change will roll out to all users over the next few days….
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SearchCap: Google Begins Right To Be Forgotten Removals, Google Analytics Branded Segregation & PR Newswire Fights Back
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Analytics Now Separates Brand And Non-Brand PPC Traffic Brand and non-brand paid search terms typically perf…
Google Analytics Now Separates Brand And Non-Brand PPC Traffic
Brand and non-brand paid search terms typically perform very differently and most paid search teams analyze these sets of keywords separately. To make this task easier, Google has added a handy feature to Analytics that automatically segments brand and…
MarTech: The Marketing Tech Conference – Special Rates Expire in 2 Weeks!
Search Engine Land parent company, Third Door Media, Inc., introduces MarTech, a conference for people pioneering the field of technology-powered marketing. View the agenda for session descriptions & the speaker roster. Join us August 19-20 in Boston to learn how technology can transform your…
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PR Newswire’s Answer To Their Google Panda Troubles: Taking Action On Press Release Spammers
When Google released its most recent modification to the Panda algorithm, Panda 4.0, on May 20th, one of the sites reportedly hit hard by the update was the large press release distribution company, PR Newswire. The company’s answer to recover from the algorithmic penalty is to “take…
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Want To Speak @ SMX East? Here’s How
The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX East 2014, Oct. 30 – Sept. 1, at the Javitz Convention Center in New York City. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure…
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Remarketing Lists For Search Ads Can Now Use Conversion-Based Automated Bid Strategies In AdWords
Now when you enable AdWords conversion-based automated bid strategies in your Remarketing Lists For Search Ads campaigns, the predicted conversion performance of those remarketing lists will influence the bidding. Google announced on its Google+ page t…
Competitive Analysis: The Most Valuable SEO Tactic You Ignore [Data]
When it comes to getting ahead in search, experts agree that competitive analysis is critical. International search engine optimization (SEO) consultant Aleyda Solis observes: One of the most important activities for any SEO process is the initial comp…
Android TV Shows Knowledge Graph Search Results
Google’s just announced Android TV is a significant improvement over the original Google TV. It doesn’t require a game controller or bulky remote to work (though a game controller can be used for Google Play Games). And you can search for content with your voice. The UI is simple and…
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How Hard Should You Press The Gas Pedal In Paid Search?
The following post contains a number of metaphors strained to the breaking point; viewer discretion is advised. An enduring truth in the paid search business is that paid search managers and marketing teams spend far more time thinking about tactical m…
VIDEO + SLIDESHOW: Search Powered Psychographics
In the future, intentional care must be paid to which potential customers are shepherded into the marketing funnel. As we follow them, we can’t miss the opportunity to further refine the first targeting hop with a second. Most marketers don’t know that retargeting can be filtered by…
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Google Begins Removing Search Results Over “Right To Be Forgotten” Demands
Google has begun processing and removing the approved submissions done through the right to the Right To Be Forgotten Form. The Right To Be Forgotten is a European Court Of Justice ruling from May 2014 that EU citizens could request that search engines…
RIP Technorati Blog Search & Rankings: The Once Popular Blog Tools Have Been Sunset
Technorati was once the go to source for blog search and blogger discovery thanks to their authority scores, top lists and blog claiming processes. The Technorati Authority score was a status symbol, something that companies fought hard to improve. At …
Check Out the SMX East Agenda – Register Now & Save $300
The Search Marketing Expo – SMX East agenda is now posted! Check out the agenda and register for the lowest-offered Super Early Bird rates. The SMX East agenda features 60+ sessions on paid search, SEO, local and mobile search, analytics and more. Couldn’t get a ticket for the sold out SMX…
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Google Drops Profile Photos, Google+ Circle Count From Authorship In Search Results
Google’s John Mueller announced they are making a major change in the search results around authorship. Specifically, Google is dropping the profile photo and circle count from the search listings where authorship is assigned to a web page. Google said that the “click-through behavior…
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Google Bringing App Indexing To All Android Apps
Among the numerous announcements at the Google I/O developer conference this morning Google said it was expanding its app indexing program to all Android apps and developers. App indexing allows for deep linking of app content from mobile web search results. Previously Google had only been…
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Now You Can Apply AdWords Conversion Settings To Goals Imported From Analytics
The ability to import goals from Google Analytics into AdWords just got even more useful. Now you can tailor them to your paid search objectives by adjusting the conversion settings on each imported Analytics goal and transaction within AdWords. Flexib…
Why AdWords Dynamic Search Ads Work Better Than You Think
I have a confession: I used to hate Dynamic Search Ads. I’m sure some of you still do. For my part, I had used them unsuccessfully in a couple of accounts and decided they were no good. It wasn’t until a few months ago, when I saw this awesome presentation from Matt Umbro at SMX…
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VIDEO + SLIDESHOW: No, SEO is Never Dead…It’s Just Trying to Be
Even though Google needs SEOs and SEOs need Google, the search giant continues to make our jobs more challenging. The strategies and tactics that work for search and users has radically changed and yet there are still constants and will continue to be …