The 10 Most Important Paid Search Developments So Far In 2014
It’s been a big year so far for product listing ads on both Google and Bing. Google started putting more ads in the Knowledge Graph. Bing followed Google’s lead on combining tablet and desktop traffic. And Google said it would begin stripping paid search queries from referrer strings….
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Google Webmaster Tools Beta International Targeting Reports
Google is currently beta testing a new international targeting report within Google Webmaster Tools. The new International Targeting report is designed to help webmasters who have international sites and use href lang markup understand common mistakes …
Why Everyone In The EU May Look Like They’ve Made A “Right To Be Forgotten” Request In Google
Google began removing listings in response to the EU’s new Right To Be Forgotten mandate last week. As promised, Google is also disclosing to searchers when such removals have happened. However, it is also confusingly reporting that removals may have happened even when they have not. Welcome…
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SearchCap: Google Redirecting Penalties, Robot.txt 20th & Google Wiretapping Case
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Supreme Court Rules Street View “Wiretapping” Class Action Can Proceed Against Google According to the Wall Street Journal, the U.S. Supreme Court…
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Supreme Court Rules Street View “Wiretapping” Class Action Can Proceed Against Google
According to the Wall Street Journal, the U.S. Supreme Court will not review a U.S. Ninth Circuit Court of Appeals decision allowing a class-action lawsuit that argues Google violated the federal “Wiretap Act” when it intercepted private email and other personal data. The appellate court decision…
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Innovative Marketers, Transformative Technologies: Attend MarTech in Boston, Register Now & Save
In less than two months, the community of innovators pioneering marketing technology adoption and operations will gather at MarTech: The Marketing Tech Conference in Boston, August 19-20. The MarTech agenda is focused on the rising tide of marketing te…
Google: Redirecting A Penalized Site To Penalty Free Site Likely Won’t Negatively Impact The Site
On Friday, Google’s John Mueller answered a question I proposed in a Webmaster/Search Helpdesk Hangout about the issues around a penalized site being redirected to an unpenalized site. The question was, what if a competitor takes a site that has a severe penalty and 301 redirects it to my…
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Mobile Calls Are The New Conversions: 7 Tips For SEMs
Are you seeing depressing plateaus, or even declines, in your year-over-year conversion numbers? The fact is that a huge portion of search activity is moving to mobile. Soon, mobile activity will account for over 50% of searches. The problem is that the mobile conversions don’t follow the…
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The robots.txt Celebrates 20 Years Of Blocking Search Engines
Today is the 20th anniversary of the robots.txt directive being available for webmasters to block search engines from crawling their pages. The robots.txt was created by Martijn Koster in 1994 while he was working at Nexor after having issues with craw…
SearchCap: Bing + Twitter, Foursquare Fees & Okay Google
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ups Its Twitter Game: Rolls Out Hashtag & Twitter Handle Search Features Starting this week, Bing users are going to see even more Twitter content in…
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VIDEO + SLIDESHOW: Local Search at 60+ MPH
Every business needs to know what’s coming next, whether it’s shifting demographics, supply and demand changes or product pricing predictions. What are some of the near–future changes coming, and what are the systems, brands, and technologies that that will impact businesses on a…
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Bing Ups Its Twitter Game: Rolls Out Hashtag & Twitter Handle Search Features
Starting this week, Bing users are going to see even more Twitter content in search results. As a result of an exclusive partnership between the two companies that started in 2009, tweets have been showing up in Bing search results for some time. With Bing’s latest round of new…
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Search In Pics: Google Cardboard, GoogleBot At The Beach & Matt Cutts Selfie
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google I/O Badges: Source: Google+ Google Cardboard: Source: Google+…
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Use These Tools To See What Entities Are On A Web Page
Search engines leverage structured data to determine what entities are on your web page. They can also do this using other techniques such as natural language processing (NLP) and machine learning. This article will introduce you to various tools that …
Foursquare To Charge For Local Database — Will Partners Balk?
According to a report in the Wall Street Journal (WSJ) Foursquare will soon be charging a small number of partners to use its Venue Database. Recently Microsoft and Foursquare agreed to a $15 million investment/licensing deal that brings Foursquare content to Bing search results and Windows Mobile….
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3 Opportunities With Those New Google Shopping Campaigns
For those who are not necessarily familiar with Google Shopping campaigns — let’s clarify things straight away. Product listing ads (PLAs) are remaining the same as an ad format for end users, whether search marketers are using “old PLAs” or new Shopping campaigns. The…
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Google Goes All-In With “OK, Google” Hands-Free Search
The evolution of voice-controlled search into a virtual personal assistant took another step forward with Google’s announcement that all Android-powered devices (KitKat or above) will now respond to the “hotword” OK, Google. Users can initiate a search or control and carry out any…
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WATCH: Microsoft’s Cortana Keynote At SMX Advanced 2014
You’re probably pretty familiar already with Siri and Google Now, the personal assistant-type technologies from Apple and Google, respectively. Each has its own approach to the idea of providing information and answering questions without needing a traditional search box and search query. You…
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Larry Page On Right To Be Forgotten: “Could Have Arrived At More Practical Place Than Court Ruling”
Larry Page offered his thoughts on the European court’s “Right To Be Forgotten” ruling during an interview at Google’s I/O conference this week with New York Times reporter Farhad Manjoo. Page claimed it would have been better if there had been more discussion around the…
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YP Joins Google’s Premier SMB Partner Program
YP is the largest of the major US yellow pages publishers (and local search providers), with roughly 4,000 sales and support reps and 575,000 (mostly small business) advertisers. The company has now joined the ranks of the Google AdWords Premier SMB Partner Program. Also on the list are fellow…
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