Michael Boland and McKay Allen on Tuesay Webcast: “11 Elements of a Converted Call”
On Tuesday July 8, at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast, “11 Elements of a Converted Call.” Michael Boland of BIA Kelsey and McKay Allen from LogMyCalls will discuss why some calls convert and others don’t. Topics include the impact call length…
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What Local Business Leaders Must Know About Search Engines And SEO
When I write about SEO and business success, I often realize that I’ve touched upon a point that merits a column of it’s own. This is one such column. It will focus on the fact that online and offline marketing have grown inextricably codependent — especially for local businesses….
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VIDEO + SLIDESHOW: The Coming Paradigm Shift in Mobile Marketing
Thanks to the proliferation of mobile devices, the necessary ingredients for a complete paradigm shift are in place: decreasing cost of wireless communication and wireless sensors, combined with the increased ease of access to cheap data storage and da…
Google AdWords Begins Enforcing Porn Ads Rules
CNBC reports that Google is now banning porn businesses from utilizing their ad network. The truth is, the policy of not allowing adult ads in the Google ad network was announced in March. You can read about it on Google’s help pages over here: The AdWords policies on adult sexual services,…
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The New Data Currency In A Digital World
The list of options on the performance marketing menu has been growing steadily. Whereas search had historically been the primary channel for direct marketers to drive leads and revenue, the array of opportunities has been increasing within the social …
Google Hits Poland Again With Link Network Penalties
Four months after Google’s first link network penalty in Poland, Google has targeted an additional two Polish link networks this morning. Google’s Karolina Kruszynska, a spam fighter, posted on Twitter that the most recent wide spread manual action targeted two link networks in Poland:…
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SearchCap: Google Webmaster Tools Removal Notices, Panda Slaps Yahoo & Changed Links Less Trusted
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Panda Strikes Again: Yahoo Voices & The Yahoo Contributor Network Closing Down Yahoo has announced another round of product cuts and changes, all part of…
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Panda Strikes Again: Yahoo Voices & The Yahoo Contributor Network Closing Down
Yahoo has announced another round of product cuts and changes, all part of what it calls a continued effort on “furthering our focus.” The most notable cut announced today is the upcoming closure of both Yahoo Voices (voices.yahoo.com) and the Yahoo Contributor Network…
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Former Googler: Links That Change Are Trusted Less By Google’s Algorithms
A former member of the Google search quality and web spam team, Pedro Dias, said publicly on Twitter yesterday that “Google is less likely to trust a link once it has changed from the first time it was seen.” So if you changed the anchor text or URL path of the link, the value and…
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VIDEO + SLIDESHOW: Managing Search, Managing Change
About the only constant in the life of a search marketer is change. Changing algorithms, changing products and features, new online marketing channels… but there are other important changes that are vital to manage, such as developing new sites and acquisitions, handling corporate…
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Survey: Mobile Dominates Vacation Search Queries
Local SEO provider Placeable, which competes with a range of companies in the increasingly crowded national-local segment, has released new travel-related survey data (n=1,000). The study’s findings, at least as presented, don’t tell an entirely coherent story about user behavior…
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Report: Apple Accelerating Crowdsourced Maps Improvements
According to a couple of reports (Reddit and MacRumors) Apple has stepped up the pace of map-data corrections and improvements. The MacRumors report, from a couple of weeks ago, says that changes are being implemented weekly. The Reddit thread says they’re happening nightly — at 3 am…
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A Glimpse Into The Future Of Search
In the process of working on the upcoming third edition of The Art of SEO, I had the pleasure of discussing the Future of Search with Ramez Naam. Ramez is a futurist, a best-selling author (check out his science fiction novels Nexus and Crux and his newest nonfiction book, The Infinite Resource:…
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Search Engine Marketing Helps Drive Back-to-School Sales
Summer may just be starting, but advertisers that want to do well this back-to-school shopping season need to plan now to make the most of this really impressive annual consumer shopping event. In fact, at an estimated $72.5 billion in combined back-to…
Google Notifying Publishers For Right To Be Forgotten Removals
Now that Google has been removing results from the European versions of Google in response to the EU’s Right To Be Forgotten requirements, many webmasters are now receiving notifications of these removals. Last night, around 10pm EST, I received a notification for a site I have verified…
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Bing Ads Doubles Number Of Keywords Advertisers Can Review In UI To Support Larger Accounts
Bing Ads has taken another step toward supporting larger accounts. Yesterday the ad network announced it had updated its user interface so that advertisers can now review accounts with up to 100,000 keywords in the Keyword Tab. As part of the updates, …
SearchCap: Bing Courses & Books, Google International Targeting & Right To Be Forgotten
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Adds Khan Academy Courses & Book Finding Results Bing has added two new search features for the school break season. (1) The ability to search for free…
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Bing Adds Khan Academy Courses & Book Finding Results
Bing has added two new search features for the school break season. (1) The ability to search for free online courses offered by the Khan Academy. (2) The ability to search for books that you can buy online, pick up at a local library and/or view fully…
Breaking Down Page Speed Events For SEO Gain
It’s important to get clear the value of changes in terms of SEO impact before allocating in-demand tech time to work on fixes. To throw up just one example: if your page returns in less than one second what impact will fixing render-blocking CSS have …
Back To Basics: 5 Fundamentals Of Link Building That Will Never Go Away
SEO is a totally different beast today than it was just a few years ago, and many would argue that link building is the aspect that’s suffered the biggest beating since then. Yes, the process of link building today is nothing like how we did it in years past — but the qualities that…
Please visit Search Engine Land for the full article.