MarTech: The Marketing Tech Conference – Special Low Rates Expire This Friday!
Search Engine Land parent company, Third Door Media, Inc. introduces MarTech, a conference for people pioneering the field of technology-powered marketing. View the agenda for session descriptions & the speaker roster. Join us August 19-20 in Boston to learn how technology can transform your…
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“America” Movie Filmmaker Sends Legal Demand For Google To Fix Showtime Results
The Hollywood Reporter writes that Dinesh D’Souza’s movie, “America” is not coming up properly in the Google search results and as a result, they are getting complaints that the movie is not available in local theaters near movie-goers. Dinesh D’Souza’s lawyers sent a letter…
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Experiment Shows Up To 60% Of “Direct” Traffic Is Actually Organic Search
Everyone knows that browsers don’t always report where visitors came from when they arrive at a website. When they don’t report where they were in the Hypertext Transfer Protocol (HTTP) referrer header, often the traffic is considered “Direct” — which really means,…
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Google’s New AdWords Editor Version Offers Shopping Campaigns Support, More Display Targeting Options
Roughly a month ahead of the rollover to Shopping Campaigns, Google has released a new version of AdWords Editor that supports the new campaign type. Google announced the old style of PLA campaigns will be shut down at some point in late August. Note t…
5 Bad Link Building Habits To Break Now
For those who have been in the SEO industry for a while, you may remember the glory days of link building — you simply submitted your site/article/address/name, etc., and had 100 links within 24 hours. That sure was awesome. Unfortunately, those days are over — yet for many, bad link…
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SearchCap: Google AdWords Removes Delete, Right To Be Fogotten Confusion & July 4th
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Semantics: Google AdWords To Replace “Delete” With “Remove” In Most Instances It’s always seemed odd that choosing to…
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Semantics: Google AdWords To Replace “Delete” With “Remove” In Most Instances
It’s always seemed odd that choosing to “Delete” a campaign, for example, in AdWords doesn’t actually mean the campaign will be vaporized as if it never existed. It’s not possible to truly delete a campaign from an account — that historical data remains available…
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88% Of Consumers Trust Online Reviews As Much As Personal Recommendations
We at BrightLocal have released the findings of our annual Local Consumer Review Survey, which reveals the growing importance of online reviews in the purchasing decision. About Local Consumer Review Survey 2014 This is the 4th year we have conducted this study into consumer usage and attitudes…
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How To Integrate SEO Ranking Tools With Analytics Tools
Search Engine Optimization (SEO) tools and more general web analytics solutions are both critically important for site analysis, but they don’t often work well together. This is a how-to guide for integrating SEO ranking tools with analytics tools. The main benefits of integrating SEO ranking…
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VIDEO + SLIDESHOW: The Future of Local Search – The Human Algorithm
Say goodbye to local search as we know it. We have entered into a period of the human algorithm. The future of local search can be summed up in two words — collaboration and trust. Are you prepared? Listen to Justin Sanger, a long–time innovator and leader in local search, share his…
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SEO Should Not Be Held To An ROI Target — Here’s Why
Anyone who invests dollars into a marketing channel is expecting to see a return on investment (ROI) from that marketing channel. Those who invest in SEO are probably expecting the same. But I challenge this thought and dare to say SEO should not be re…
One Month to MarTech, 5 Days to Save $150 – Register Today!
Summer goes by quickly. The 4th has passed and MarTech: The Marketing Tech Conference happens next month in Boston. Been waiting to buy your ticket? Now is the time. You save $150 by purchasing before this Friday, July 11. Register now. Join us August …
Search In Pics: Google July 4th Cupcakes, Jerry Seinfeld With Google Glass & Class Google Watch
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Zurich July 4th Cupcakes: Source: Google+ Jerry Seinfeld With Google…
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The 4 Truths About Link Building
The world of link building hasn’t just evolved over the last couple of years — it has been completely turned upside down. In essence, what in many ways was once a relatively easy business has become a formidable venture to maintain. Just a few years ago, finding sources to build links…
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Bing Brings The Fireworks To Its July 4th Homepage
To celebrate the July 4th holiday today, Bing’s homepage features an image by Steve Kelly of a fireworks display over the Hudson River. The hidden links within the page offers shortcuts to a selection of American-themed searches, including: “Fourth of July” “Hoboken, New…
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Independence Day USA Google Logo Delivers An Animated Short Set To “Stars & Stripes Forever”
Today’s Google logo marks the July 4th holiday with an animated short of a marching band performing John Philip Sousa’s patriotic “Stars and Stripes Forever.” The logo was designed by Google Doodler Betsy Bauer, with art direction mimicking the classic 1950s cartoons created…
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The EU’s Right To Be Forgotten Is A Mess & How Google’s Making It Worse
“The road to hell is paved with good intentions,” the saying goes. There are plenty of good intentions with the EU’s Right To Be Forgotten mandate, as well as Google’s attempt to meet new obligations under it. Things are still going to hell regardless. Thanks to the new…
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SearchCap: Google Polish Penalties, AdWords Disallows Porn & Matt Cutts Takes Leave
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Head Of Google’s Web Spam Team Matt Cutts Is Going On Leave Google’s Matt Cutts – who holds the title of “distinguished engineer”…
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Head Of Google’s Web Spam Team Matt Cutts Is Going On Leave
Google’s Matt Cutts – who holds the title of “distinguished engineer” — is taking a break from his duties as Google’s chief web spam fighter. Cutts has announced on his personal blog that he’s taking leave through October. It will be the longest break Cutts…
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Google Orders Terminator Robots Not To Kill Founders Brin & Page
How do you stop the unstoppable killer Terminators if you’re not Sarah Connor? Google does it with a simple text file. People have noted today that Google has a special “robot.txt” file that pokes fun at stopping the Terminators. Robots.txt files are actually used to stop robots…
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