Google’s Still Lagging On Mobile Search Warnings
No one applauded louder than I did when Google introduced their warning in search results for faulty redirects in June of this year, and then, warnings for Flash earlier this month. It’s definitely a step in the right direction for Google — and for searchers, who have had to endure less than usable…
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Use Contextual Data To Gain A Competitive Search Marketing Advantage
Marketers have been dreaming about the possibilities of contextual data for decades, and as consumers have become more mobile and their behavior more quantifiable, it has only stoked those flames further. What’s The Big Deal About Contextual Data? Contextual data provides an opportunity for…
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What’s Tops For “Offers” On Google? Google Offers – Which No Longer Exists
If you search in Google for [offers] Google will return the shuttered Google Offers page as the first search listing. But if you look carefully, you will see that Google has blocked the page from spiders within their robots.txt file and the page itself says “This site is no longer being…
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Cortana Expands To Other Markets, Becomes “Xiao Na” In China
There’s increasing evidence that Microsoft’s personal assistant Cortana is being positioned as a key differentiator vs. Android and iPhones. A new TV commercial (below) purports to compare Cortana to Siri, with a mock Siri voice saying “I can’t do that” a number of…
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SearchCap: Expedia A Google Hotel, Google Penguin Is Punitive & Right To Be Forgotten Condemed
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: UK House Of Lords Condemns Right To Be Forgotten The House of Lords in the UK has little power in government or pol…
Expedia Becomes A New York City Hotel After Google’s Pigeon Local Update
On June 24, 2014, Google released a major local search algorithm update, we named Pigeon. Google told us the new algorithm will lead to a more useful and relevant experience for searchers seeking local results. But like with any new algorithm launch, t…
Penguin: Google’s Punitive Algorithm – And A Call To Google To Fix It
For many years, a staple of my discussions with people who had been penalized by Google was the following advice: “Don’t worry — at Google, there is a culture of letting you repent of your sins and then be forgiven.” Even if you had made some bad choices, if you started…
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SearchCap: Bing Safety, Yandex Earnings & Bing Ads New Look
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Is Getting A Slick New Look That Will Feel Familiar Bing is unveiling a new look that will start showing u…
SPONSOR MESSAGE: Content Marketing & Link Building Together
Join us Tuesday, August 5th at 1:00EDT (10:00PDT) to hear Jon Ball, Page One Power’s co-founder and CEO, discuss content marketing and it’s impact on link building. Attendees will learn why links are still relevant and how link building and content marketing work together. You’ll also…
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Bing Ads Is Getting A Slick New Look That Will Feel Familiar
Bing is unveiling a new look that will start showing up in the web interface next week. The new design makes trend graphs immediately visible, has simplified navigation and generally looks a lot like Google AdWords. That’s by design, of course. The Bing Ads team has been making a point of…
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Spainish Law To Force Google To Index And Pay For Local News
There’s a basic feeling among traditional news publishers throughout Europe, and among some in the US, that Google has benefited enormously from their content but failed to offer anything in return. Furthermore, many publishers see Google as directly responsible for the decline of their…
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Ratings Come To Google Product Listing Ads In The US
Spotted in a test back in May, product ratings and reviews are officially rolling out on Google Product Listing Ads as of today — just weeks ahead of the full transition to Shopping Campaigns. Available in the U.S. only for now, consumers will begin to see the 5-star rating system appear on…
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100 Internet Marketing Experts Speaking at SMX in NYC
More than 100 of the world’s most knowledgeable internet marketers will present at Search Marketing Expo – SMX East, September 30 – October 2 in New York City. They’ll share what makes them successful, what keeps them up at night, and what you’ll need to know to succeed in the next…
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Run Your Established SEO Like PPC & Maximise ROI Long-Term
The biggest SEO improvements available are often a more profound shift in strategy that continues to deliver improvement day after day for the entire duration of your SEO campaign. One such strategy is taking the same weekly approach to auditing your S…
8 Small Tweaks That Can Deliver Big Link Building Results
About this time every year I reflect on my progress thus far and start thinking about what I want to do differently in the second half of the year. Consider taking a good, hard look at your link building campaigns. Even if your strategy isn’t six months old, making changes to your plan…
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How To Generate Experience Reviews For SEO – Part II
In part 1, we talked about some practical tips for converting a satisfied customer to a raving fan who is willing to talk about their experience with your service-based company online. In this article, we’ll discuss how to get that fan to talk about your website in a way that benefits your search…
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Yandex Q2 Revs Up 32 Percent, Queries, Paid Clicks Up Too
Russia’s deteriorating relations with Europe and the US don’t appear (so far) to have impacted its leading search engine Yandex, which announced second quarter results this morning. Yandex reported revenues of RUR 12.2 billion ($361.5 million), up 32 percent over last year. Income was…
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Bing Site Safety Page: Explains Why Sites Are Flagged In Bing’s Search Results
On the Bing Webmaster Blog they announced a new feature named the Bing Site Safety Page. The Bing Site Safety Page will show up in the search results when Bing has flagged a specific site as having a safety issue. Bing will then show the searcher what …
Bing Maps API Improves Mapping Imagery
Bing announced on the Bing Maps Developer blog that they have rolled out better rendering and styling improvements to their map imagery. They added a new gradient coloring for land areas that adjusts the brightness to your zoom level. The new gradient …
SearchCap: Google Timeline Knowledge Graph, AdWords Click Fraud Service & Google Axing Features
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Conduct A Winning Local Search Audit Every week, our support team at BrightLocal fields numerous questions f…