Search Marketing Expo – SMX East Early Bird Rates Expire Soon. Register Now!
Join the most accomplished search marketers in the world at SMX East, Sept. 30-Oct. 2 in NYC. The conference will feature three days of tactic filled sessions, networking opportunities, a keynote with BuzzFeed’s CEO & Founder, Jonah Peretti, and much more. See the agenda. Early Bird…
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Bing Gets Technical: Rolls Out Code, Software Download & Microsoft-Related Search Updates
Aiming to make its search results more “developer friendly,” Bing says it has streamlined API, code and non-alphanumeric queries, made software download searches safer and added instant answers to the top of search results for Microsoft-related technology queries. Using a side-by-side…
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SEO Industry Tweets Its Reactions To Google’s SSL Ranking Boost
The SEO industry is abuzz today with the news of Google’s latest ranking signal: Using SSL certificates will provide a boost in Google’s search rankings. (The web hosting industry is all abuzz, too, if you’re curious.) Google says it’s a “very lightweight signal”…
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Digital Analytics Checkup: How to Evaluate the Impact of Your Web Analytics Data – August 19th Webcast
Digital Marketing Depot presents “Digital Analytics Checkup: How to Evaluate the Impact of Your Web Analytics Data” on Tuesday, August 19th at 1 PM EDT. Jim Sterne of the Digital Analytics Association and Jenny Elliot of CrossView will explore which marketing metrics are essential, and…
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10 Tips To Understanding & Segmenting Your Organic Traffic
All too often when I take on new SEO clients, I find that most of them do not have Google Analytics set up correctly. Incorrect Google Analytics implementations (often) lead to incorrect data, which in turn can lead to incorrect assumptions about organ…
Live @ SMX East: Creating, Testing And Optimizing Paid Search Ads
Think you know everything about Google AdWords or Bing Ads? Have all the best practices nailed, are a master of match types, and have encyclopedic knowledge about gaining the upper hand when sparring with the quirky idiosyncrasies of bidding, schedulin…
Google Starts Giving A Ranking Boost To Secure HTTPS/SSL Sites
Google To Give Secure Sites A Ranking Boost Google has announced (the blog post hasn’t gone live yet, actually) that going HTTPS — adding a SSL 2048-bit key certificate on your site — will give you a minor ranking boost. Google says this gives websites a small ranking benefit,…
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Google Management Lessons Book Coming From Eric Schmidt
Google Executive Chairman Eric Schmidt and former Google SVP Jonathan Rosenberg have written a new book called How Google Works. Not yet published but available for pre-order, it’s a wide-ranging discussion of corporate management drawing upon the lessons the two men learned over a decade at…
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SearchCap: Google+ Authorship, Bing Mobile Problem & The New Foursquare App
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: “Right To Be Forgotten” To Blame For Removal Of 50 Wikipedia Links From EU Search Results According to a release today from the Wikimedia Foundation,…
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“Right To Be Forgotten” To Blame For Removal Of 50 Wikipedia Links From EU Search Results
According to a release today from the Wikimedia Foundation, 50 links to its Wikipedia site have been removed from Google search results in Europe on account of the recent Right to Be Forgotten legislation. From the release: As of July 18, Google has re…
Google Maps Currently Taking Users To The Moon & Mars
Google Maps used its Google+ profile yesterday to announce a new out-of-this-world feature, allowing users to explore the craters on Mars and take a virtual trip to the moon. The announcement marked NASA’s Curiosity Rover expedition to Mars, which has spent the last two year’s roaming…
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New Foursquare App Bets The Company On Personalization
After months of anticipation the new Foursquare app has finally arrived. It will be available this morning from the three major app stores. The new app is built around two principal concepts: Tips and Tastes. It attempts to create a better “local search” experience using data (in the…
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Google+ Authorship Images Live On
Search engine optimization professionals were caught off-guard back in June when Google’s John Mueller announced that the search giant would be “simplifying” the way authorship is displayed in search results. This simplification involved the removal of profile photos and circle…
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Bing Mobile Domain Returns Service Unavailable 503 Error
If you try to access Bing Mobile at m.bing.com, you will be presented with an error message. The error will read: The page you want isn’t available We’re working to restore service as soon as possible. The server error code also returns a major error, specifically a 503 error code which…
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SearchCap: Google Drops Author Stats, Google Shopping Merchants Ship & Reconsideration Requests
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: For More Accurate Shipping Rates In Google Shopping, Merchant Center Gets Shipping Configuration Tool Google launch…
For More Accurate Shipping Rates In Google Shopping, Merchant Center Gets Shipping Configuration Tool
Google launched new features today to help merchants customize the shipping rates that display in Google Shopping. The shipping configuration tool is now available in Google Merchant Center, and a new shipping label attribute can be used in product fee…
SPONSOR MESSAGE: Live Webcast – Digital Analytics Checkup
Tuesday, August 19th join digital analytics expert Jim Sterne, eMetrics Summit, and Jenny Elliott of CrossView, as they discuss which marketing metrics are essential, and how marketers can analyze and use this data to maximize return.Attendees will lea…
Despite Crackdowns, Tech Support Ads In Search Are Still Cause For Consumer Confusion
Just last month, six international tech support scam operators were ordered to pay more than $5.1 million as a result of charges filed by the Federal Trade Commission in 2012. The scammers typically posed as representatives of major technology companie…
In PPC, Low CTR = Low Profits
In my column today, I’ll be talking about a PPC strategy that I first presented at SMX Advanced. Hopefully, it will convince you that pursuing a low click-through rate (CTR) is generally a losing bet. A few years ago, the low CTR strategy might have worked out very well for you — in…
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Google Now Showing Full Text Of Original Reconsideration Requests In Webmaster Tools
Google is now showing those who submit reconsideration requests, their original reconsideration request when Google documents that they’ve received it. Google shows this within Google Webmaster Tools messages are. Previous, Google would just confirm they received it and then hopefully respond…
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