As PLAs Come To An End, AdWords Rolls Out New Shopping Campaigns Upgrade Tool
With Product Listing Ad campaigns coming to an end this month, Adwords has launched a new tool to help users upgrade their PLA campaigns to Shopping campaigns in what it claims is just a, “…matter of clicks.” According to the announcement: Google offered the following screen shot…
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The Future Of Content & SEO: How To Stay On Top
Do you ever look back on SEO and long for the simpler days? SEO has always been content-driven, but the meaning of optimized content has changed drastically over the years. Previously, we usually viewed content as a separate thing from SEO; the two existed in separate silos, only to come together…
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Google Webmaster Tools Notifications For Faulty Redirects & New Color-Coded Fetch As Google
Google Webmaster Tools has added two new features today, one for notifying webmasters of faulty redirects and the second to show color-coded- HTML syntax within the fetch as Google feature. Stop Redirecting Smartphone Users To Your Home Page Notificati…
DuckDuckGo Revamps Settings Page Design
DuckDuckGo, the privacy search engine, has announced on Twitter that they have launched a new version of the DuckDuckGo settings page. Gabriel Weinberg, the founder of DuckDuckGo, told us they “revamped the look & feel of the settings page to match the entire site.” The new look…
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SearchCap: Google Weekend Update, Rogue Google Ads Settlement & Our New Site
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Indian Govt. Rages At Google Maps Outing Of Secret Bases In 2013, Google imitated a “mapathon” project in India, offering prizes to encourage people…
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Indian Govt. Rages At Google Maps Outing Of Secret Bases
In 2013 Google imitated a “mapathon” project in India, offering prizes to encourage people to help fill in gaps and improve Google Maps in the country. At the time, India’s Central Bureau of Investigation (CBI) asked the company not to collect “classified data,” such…
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Perseid Meteor Shower 2014 Stars In Its Very Own Google Logo
Last night’s Perseid Meteor Shower won a spotlight on a number of Google’s international homepages, but has yet to make it to Google’s U.S. site. Designed by Google Doodler Sophie Diao, the animated logo is an illustrated time lapse of the meteor shower set to music by Niko Leiva….
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Chinese Man Sues Baidu Over “Gay Conversion” Ad In SERP
A gay Chinese man sued search engine Baidu in Bejing for allowing an undisclosed ad for an allegedly unlicensed psychological counseling center to appear at the top of search results. He underwent “gay conversion” therapy and was traumatized by the experience. Without the benefit of…
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Google: No Comment On Possible Google Algorithm Update Over The Weekend
On Friday, August 8th, there appears to have been a Google algorithm update that Google said they will not comment on. It may likely be a monthly Google Panda refresh but we cannot confirm if there was an update and if so, if it was Panda or not. I reported the details at the Search […]
The…
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Using Autocomplete To Hijack Local Search Results & Improve Online Reputation
Google is constantly refining its search engine algorithm in an effort to root out spam and improve the search experience for users. Over the years, this refinement process has largely rewarded those employing ethical search engine optimization (SEO) p…
10 Reasons To Attend SMX East, Sept. 30-Oct. 2 in NYC
We get it. You’re responsible for increasing site traffic, sales and ROI. You cope with constant algorithm updates (Penguin/Panda/Pigeon, oh my!). Evaluate new ad formats and platforms. And test, test and test again to maximize conversions. Your continued success depends on keeping up. That’s why…
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Music Is Google’s Latest Ad Test In The Knowledge Panel
Search Google for bands or musicians from Katy Perry to Cat Stevens, and you’ll now see ads appearing in the Knowledge Panel. The ads are Google’s latest effort to test new ad formats and monetize the prominent real estate of the Knowledge Panel. It should also be noted that the ads…
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Introducing The New Search Engine Land!
Notice anything different today? I sure hope so, because we’ve just launched the new Search Engine Land website! This is Search Engine Land’s first redesign since March, 2011. Our sister site, Marketing Land, has also been relaunched. While both sites obviously look different (more on…
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A Search Marketer’s Guide To Becoming An Excel Power User
Start here to fine-tune your marketing analytics skills using Microsoft Excel and similar functions in Google Spreadsheets to build custom reports and executive marketing dashboards. Plus, find tips to integrate your data from Google Analytics, Google Webmaster Tools, related APIs and other search…
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Google Settles Shareholder Suit, Will Set Aside $250M To Disrupt Rogue Online Drug Ads
Google will create a $250 million internal program to battle rogue online pharmacies as part of a deal to end a shareholder lawsuit, Reuters reported today. The litigation was sparked by Google’s $500 million settlement in 2011 with the U.S. Justice Department, which alleged that the search…
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SearchCap: Mobile Search Ad Spend, Mobile PPC & Fun Search Pictures
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Mobile Search Spend Share In UK And Australia Outpaces US Mobile spend and click share in three of the most mature paid search markets – the U.S., UK and…
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Mobile Search Spend Share In UK And Australia Outpaces US
Mobile spend and click share in three of the most mature paid search markets – the U.S., UK and Australia – increased significantly over the past year. The share of paid search spend allocated to mobile paid search spend in the UK and Australia continued to outpace that of the U.S. The new data,…
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Why You Can’t Hide From Mobile PPC
“Mobile is coming.” This Game of Thrones-esque quote has been thrown around a lot this past year, serving as an ominous warning of our mobile-dominated future. However, I’d argue that it’s time to stop talking about mobile in the future tense and bring it to the present: for…
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Search In Pics: GooglePlex Fire, Driving A Self Driving Car & Google Trophy
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. The Only Way To Drive A Google Self Driving Car: Source: Google+ GooglePlex…
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SearchCap: Google HTTPS Algorithm, Bing Tech & Google Management Book
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Starts Giving A Ranking Boost To Secure HTTPS/SSL Sites Google To Give Secure Sites A Ranking Boost Google has announced that going HTTPS — adding a…
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