5 Steps To Adjust To Google’s Latest Change To AdWords Matching Behavior
Matching behavior for phrase and exact match keywords is changing in AdWords. What do you need to know about close keyword variations?
The post 5 Steps To Adjust To Google’s Latest Change To AdWords Matching Behavior appeared first on Search Engine Land.
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Farewell ‘Pure’ Exact Match, AdWords Will Soon Require All Campaigns To Use Close Variants
Today Google has announced that in late September, AdWords advertisers will no longer have the ability to de-select close variants. All campaigns will now include these variants, something that advertisers could previously opt out of. The way close var…
SearchCap: Negative SEO Extortion Scam, Apple Maps Dominates Google & Bing Ads Top Movers
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Responds To Mass Negative SEO Extortion Emails There are widespread reports within the industry of negative …
Google Responds To Mass Negative SEO Extortion Emails
There are widespread reports within the industry of negative SEO extortion emails being sent to website owners, webmasters, SEOs and others. The emails are claiming that an evil SEO will ruin the site’s ranking in Google and other search engines if they do not come up and wire $1,500 to the…
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Apple Maps Represents 70% Of UK Mapping Traffic According To UK Cell Data Provider
According to a report released by U.K’s largest mobile network operator, Everything Everywhere (EE), Apple Maps represents a crushing 70% of mapping traffic across it’s whole network. The report reads: Traffic on the new Apple Maps now represents 70% of mapping traffic on the 4G…
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Want To Speak @ SMX Social Media Marketing? Here’s How
The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX Social Media Marketing 2014, November 19-20, 2014, at the ARIA Resort & Casino in Las Vegas. Start by carefully reading the SMX Social Media Marketing 2014 agenda and deciding where you think…
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Quickly Find The Facts Behind Account Fluctuations With New Bing Ads “Top Movers” Report
Seen some abnormal activity in your Bing Ads account lately? Instead of having to get out your detective’s cap, corn-cob pipe, magnifying glass and sleuthing through handfuls of reports, Bing’s new Top Movers Report may offer a faster solution. Launched today, the Top Movers report was…
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Paid, Earned & Owned. Learn It All At SMX Social Media Marketing – See The Agenda
You built an audience by providing great content and customer service. But the social networks moved the goal posts. Truth is, few of your fans/followers now see your content. So what’s a savvy marketer to do? Create content that gets the widest possible distribution the networks will provide Take…
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10 Hidden Gems For Finding New B2B Customers
When it comes to prospecting, you can go the easy way, or you can explore these 10 tactics that will really boost your customer acquisition efforts.
The post 10 Hidden Gems For Finding New B2B Customers appeared first on Search Engine Land.
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Live @ SMX East: Remarketing: Overhyped & Overvalued, Or Undervalued And Underused?
If that visitor from your search ad doesn’t convert, retargeting (also called remarketing) allows you to keep your message in front of them as they visit other sites across the web, minutes, hours or even weeks after they’ve done that initial search. Retargeting attempts to understand user…
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SearchCap: Microsoft Catapult, Google HTTPS Factors & Bing Conversational Search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: BrightLocal Opens Its 2014 Local SEO Industry Survey Local SEO firm BrightLocal has posted its third annual local S…
BrightLocal Opens Its 2014 Local SEO Industry Survey
Local SEO firm BrightLocal has posted its third annual local SEO industry survey, asking SEO professionals to answer 20 questions on SEO business related topics like company turnover, services and fees. Anyone interested in taking the survey can do so on BrightLocal’s website up until this…
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New Bing Search Feature Keeps Context From One Query To The Next
In its continued drive to build a search platform based on entity and conversational understanding, Bing has launched a new feature that enables the site to keep the context of a search from one query to the next. Using presidential searches as an example, Bing explains how a user could search…
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What Is Black Hat Social Media & Does It Affect SEO?
Black hat social media is emerging quickly and spawning a new era of web spam. This affects the social media sites themselves, the users, and the businesses utilizing the site for marketing. While many people are starting to recognize this trend, there is a dearth of information on how black hat…
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These 10 Analytics Reports Will Improve Your AdWords Results
I recently hosted a Hangout for the Google Partners community about how Google Analytics (GA) and AdWords can work together to help improve PPC results. With the speed at which new features get added, it’s easy to overlook one or two cool capabilities so here’s a roundup of 10 of my favorite…
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Explainer: How Google’s New SSL / HTTPS Ranking Factor Works
Last Thursday Google launched a new ranking signal to give HTTPS sites a ranking boost, small ranking boost, to encourage webmasters to migrate their sites from HTTP to HTTPS. In our story from Thursday, we covered why Google is doing this and the conc…
Google Investigating Bugs With Structured Data Report In Webmaster Tools
There are hundreds of complaints within the webmaster and SEO community around the Structured Data report within Google Webmaster Tools showing massive drops in structured data elements being shown. The good news is that everyone seems to be affected by the issue and that Google’s John…
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Microsoft’s Catapult Project To Power All Bing Data Centers Next Year [Report]
After a successful test, Microsoft says it will expand its Catapult server project to all Bing datacenters in 2015. When Microsoft first detailed the project two months ago, the company said it would use the new technology in one datacenter starting ea…
SearchCap: Google Webmaster Tools & Guidelines Updates, Bing Ads Opportunities & DuckDuckGo Settings
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Webmaster Guidelines Update Calls “Low Quality Guest Blog Posts” Spam Google has updated their webmaster guidelines, specifically in the little or no…
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Google Webmaster Guidelines Update Calls “Low Quality Guest Blog Posts” Spam
Google has updated their webmaster guidelines, specifically in the little or no original content guideline, to add “low-quality guest blog posts” as an example of “scraped content.” Brian Ussery first spotted this change, noting how Google has been fighting the use of guest…
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