SearchCap: 890 Google Search Changes, Knowledge Graph PR Nightmare & New Interfaces
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Knowledge Graph Proves To Be (Brief) PR Nightmare For Major UK Brand Greggs Bakery The UK’s Greggs Bakery took a hit recently when its logo was…
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Google Knowledge Graph Proves To Be (Brief) PR Nightmare For Major UK Brand Greggs Bakery
The UK’s Greggs Bakery took a hit recently when its logo was hi-jacked via Google’s knowledge graph, causing a short-lived PR nightmare for the brand. Anyone searching “Greggs” on Google UK would have seen a knowledge graph box that included what appeared to be the…
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Tips For A Successful PPC Account Takeover
When you’re taking on an existing account, perform these important checks to ensure you start off on the right track.
The post Tips For A Successful PPC Account Takeover appeared first on Search Engine Land.
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Google Made 890 Improvements To Search Over The Past Year
In a Google+ post from Google’s head of search, Amit Singhal, Google shares they have made “more than 890 improvements to Google Search last year alone.” In 2009, Google told us they made between 350 to 400 changes to search and in 2010, they said they made 550 improvements to…
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How To Put The Brakes On Overzealous Link Junkies
If links are good, does that mean more links are better? Not always. Sometimes you need to push back.
The post How To Put The Brakes On Overzealous Link Junkies appeared first on Search Engine Land.
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Google Tests A New Local Knowledge Graph Interface
Google is testing a new interface for their local knowledge graph. Instead of the local carousel interface that launched a year ago in June 2013, Google is testing more of a ‘card’ like approach that is vertical as opposed to horizontal scroll. The folks at Moz captured this in their…
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Lessons Learned from the Evolution of Spam – Tips to Staying Ahead of the Email Deliverability Curve – August 21 Webcast
Digital Marketing Depot presents “Lessons Learned from the Evolution of Spam – Tips to Staying Ahead of the Email Deliverability Curve” on Thursday August 21 at 1 PM EDT. Join speakers Autumn Tyr-Salva and Jose Santa Ana of Message Systems, as they illustrate how email marketers…
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Google Launches Ability To Track “Website Call Conversions” In AdWords
Today, Google launched a what’s likely to become a popular new feature for many AdWords advertisers. Website call conversions allow advertisers to track calls that occur after a user arrives on a web site from an ad click. A code snippet dynamically inserts a Google forwarding number on the…
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Worried About Pigeon? Just Keep On Truckin’
Pigeon has rocked the local SEO world. How should we respond to Google’s new local search algorithm update?
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Google Targets Two European Link Networks Yesterday Morning
Over the weekend, Google has sent out mass link penalty notifications throughout Europe for those sites partaking in specific link networks with the goal of manipulating their rankings in Google. Google’s Johannes Mehlem posted on Twitter that Google has “taken action on one European…
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HubPages Acquires Squidoo: Content Migration To Begin Within A Few Weeks
Seth Godin, the founder and owner of Squidoo, announced the social content platform, has been acquired by HubPages. Squidoo was founded back in 2005, where users can create “lenses” of topics and content. Back in 2007, we did a Q&A with the founder and then in 2011 Panda hit, which…
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The Ultimate “Back to School” Sale – Save with SMX East Early Bird Rates
Enroll in SMX East and your search marketing campaigns are certain to make the grade. The SMX East program covers the 3 “S”s – SEO, SEM, social media marketing – ensuring you drive more traffic, conversions and sales from your internet marketing efforts. Focused on paid advertising? We’ll help you…
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Study: Consumers Increasingly Turn To Mobile & Varied Media Combinations In Last Mile
If you thought people started their shopping on mobile then turned to their laptop or desktop to close the sale, you’re mistaken. How consumers are negotiating the last mile of the purchase process.
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SearchCap: AdWords Close Variants, comScore Search Rankings & Google Now Flights
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: ComScore: Yahoo Bounces Back From All-Time Low In Search Share After dropping below a 10% market share for search f…
ComScore: Yahoo Bounces Back From All-Time Low In Search Share
After dropping below a 10% market share for search for the first time in June, Yahoo creeped back above that threshold, according to ComScore’s July search engine rankings. Yahoo checked in with a 10.0% share, a 0.2 percentage point gain over its record low in June. Yahoo had 1.8 billion…
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21 Metrics For Monitoring SEO Health
An SEO issue that goes unnoticed, even for a few days, can have a huge impact on business — so what metrics can you use to detect problems early?
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Is SEO Being Ripped Asunder?
The responsibility for SEO is being assigned to various departments. Is this a good thing or a bad thing for the state of the industry?
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Search In Pics: Google Excavations, Google Massage Rooms & Cusco Peru Office
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google London Massage Rooms: Source: Google+ Sleeping Google Street View…
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Google Now Offers Alternative Flights On Delayed Or Cancelled Flights
The Android Community reports a two new features added to Google Now. The main new feature is that Google will suggest alternative flights or options when your flight is delayed or cancelled. If Google detects your flight is delayed or cancelled, Google “can suggest alternate routes or…
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