Training SEO: 3 Tips To Build Your Team’s Skills
Hiring a talented team is just the start. How to structure ongoing training to ensure your company’s SEOs keep up with the latest developments in the space.
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SearchCap: Google Image Bug, Bing Search Tests & App Linking
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Tests New Search Results Design & Top Navigation Bing is testing several new interfaces for their search results. The tests interface includes moving…
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Bing Tests New Search Results Design & Top Navigation
Bing is testing several new interfaces for their search results. The tests interface includes moving the top navigation below the search box, using yellow lines above or on the left side of the navigation menus and/or gray arrows integrated with the to…
Google Image Search Bug Leads To Duplicate Russian Auto Accident Images In Search Results
This morning, for a few hours, searchers looking for images using Google Image search were presented with an image of a Russian automobile accident in the search results. Searching for dogs to cats, screen shots to flowers and diapers to pornography we…
Bid Management Science Explained
Ever wonder what goes on behind the scenes with your bid management software? Learn more about how your bids are calculated.
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How To Prove The Value Of SEO Without Drowning In Data
Having a tough time communicating the value of SEO to your C-Suite? Erin Everhart provides some tips on how to tackle this common issue.
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New Google Easter Egg For SEO Geeks: Server Status 418, I’m A Teapot
Google has a new easter egg, mostly designed for server geeks and SEO geeks, at google.com/teapot. The page itself serves up an 418 response code, which is a server status code, named “I’m a teapot.” The 418 code itself was an April Fools Joke from 1998 and is not meant to be…
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Bing App Linking For Windows & Windows Phone Devices
With Google, Facebook and Twitter heavily promoting ways to promote apps within search and ads, few are taking notice of Bing’s efforts on that front. Bing has offer Bing App Linking since at least March 2014. Bing App Linking works in a similar way to Google App Indexing but specifically…
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Bing App Linking For Windows & Windows Phone Devices
With Google, Facebook and Twitter heavily promoting ways to promote apps within search and ads, few are taking notice of Bing’s efforts on that front. Bing has offer Bing App Linking since at least March 2014. Bing App Linking works in a similar way to Google App Indexing but specifically…
Please visit Search Engine Land for the full article.
Google Search Offers Up Multiple Travel Options To Help Users Avoid Traffic Complications
According to a Google+ post, Google Search now displays multiple travel options and estimated route times on a single card when users search for traffic directions. From the post: The aim is to help users determine the fastest way to get to where they’re going, in as few views as…
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SearchCap: Google Wins In Germany, Google Knowledge Vault & Bing Ads Close Variants
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Launches Close Variants Test In US Earlier this month, Google made waves when it announced it is removing …
SMX East Rates Increase Saturday – Register Now & Save $200
Early Bird rates for Search Engine Land’s SMX East expire this Friday. Register now and get three days packed with proven tactics and best practices. The multi-track, 60 session agenda allows you to customize the program to best fit your needs and maximize your investment. Sessions are…
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Google “Knowledge Vault” To Power Future Of Search
Google’s Knowledge Graph is being used to supply increasing amounts of structured content in PC and mobile search results. It’s part of an evolution that began with “universal search” and accelerated with the requirement for “answers not links” in mobile. Now…
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Althea Gibson Google Logo Honors First African American Tennis Player To Win Grand Slam Titles
Today’s animated Google logo is a tribute to tennis – and golf – legend Althea Gibson. Marking what would have been the athlete’s 87th birthday, Gibson was the first African American player to compete and take home titles at the French Open, Wimbledon and the US Open. Born…
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Search Marketers: The Time To Focus On Mobile User Experience Is Now
Ignore smartphone and tablet users at your own peril. Columnist Susan Waldes shares the good, the bad, and the ugly of user experience with mobile search ads.
The post Search Marketers: The Time To Focus On Mobile User Experience Is Now appeared firs…
Google Wins Round Against German Publishers, Who Vow To Fight On
The convoluted saga of Google News in Germany took another turn on Friday when regulators declined to pursue an antitrust claim against the company brought by “VG Media,” a consortium of German publishers including publishing giant Axel Springer. Reuters covered the decision but…
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SearchCap: AdWords Currency Conversions, Bing Image Widget, & Shopping Campaigns
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Google Shopping Campaigns Countdown Is On: Transition Surprises And Tips From The Experts Tick tock, we’re in the final countdown before the big…
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The Google Shopping Campaigns Countdown Is On: Transition Surprises And Tips From The Experts
Tick tock, we’re in the final countdown before the big transition from traditional product listing ad (PLA) campaigns to Shopping Campaigns in Google AdWords at the end of the month. Considering PLAs now can account for 40 percent or more of a merchant’s paid search traffic, getting the…
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