In-App Search: Great Idea, Not So Great Experience
Google, Facebook and others are trying to bring the world of internet-style “deep linking” to apps. Google is indexing in-app links from Android in a bid to keep search relevant in a mobile world now dominated by apps. Facebook recently touted gains that its open-source App Link program…
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Why Your Content Marketing Team Needs A Link Builder
Link building requires very different skills than those needed to create content. Make sure you have these very important capabilities at your disposal.
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Google Allows Store-Exclusive “Nearby” Product Listing Ads On Desktop
The ability to advertise locally-available products on Google via local product listing ads on mobile and desktop devices has been available since last fall. However, only on mobile devices could retailers promote items that were just available in-stor…
Google Blog Search Now Within Google News Search
Google has quietly disabled the Google Blog Search home page at google.com/blogsearch and redirects it to the Google home page. Now, if you want to filter content based on blog posts, you can do so by going to Google News, clicking on the Search Tools and selecting the “All news” drop…
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Search In Pics: Google Coffee Lab, Android Ice Bucket Challenge & Public Urination Fines Via YouTube
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Coffee Lab: Source: Google+ Google Irvine Office Views: Source:…
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Google Retires Its Web Search API
Google announced it has retired its Web Search API this morning, recommending developers use the Custom Search API in its place. Google noted the Customer Search API has a free quota of 100 queries per day.
The post Google Retires Its Web Search API a…
Live @ SMX East: Breathing New Life Into A Tired Paid Search Campaign
If you’ve been doing paid search for a while, you’ve undoubtedly run into a situation where you’re working on a campaign that’s been moderately successful, but has essentially been on autopilot and isn’t taking advantage of any new features that could enhance its…
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SearchCap: Goodbye Authorship, Bing Spam Filtering & Google Star Colors
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google Kills Authorship After three years the great Google Authorship experiment has come to an end … at least for now. Today John Mueller of Google…
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It’s Over: The Rise & Fall Of Google Authorship For Search Results
Anyone who follows Google knows that nothing it creates is immune from elimination. Like so many efforts before it, Authorship is fading into the sunset.
The post It’s Over: The Rise & Fall Of Google Authorship For Search Results appeared first on Search Engine Land.
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Study: Organic Search Drives 51% Of Traffic, Social Only 5%
After analyzing “billions of pieces” of content, content marketing firm BrightEdge claims organic search is the primary driver of website traffic to business sites, while social barely generates a blip on the traffic radar. The BrightEdge study found organic search drives 51 percent of…
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Expert Insights On The Future Of SEO, Part 1
Do you have the skills it will take to thrive in the SEO environment of the future? In the first of this 3-part series, search industry veterans weigh in on how things will be different in 2015.
The post Expert Insights On The Future Of SEO, Part 1 ap…
Search Within A Search: Google Testing New Search Box
Google is trying out a new search box that displays under the first search result. Right now, Google’s first search result often includes a search box that lets users search within that first search result, as shown here for Microsoft.com: According to a report on Google Operating System…
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AdAlysis Launches To Make AdWords Ad Testing More Efficient, Accurate
Ad testing in paid search is a relatively painless — until it comes to the actual analysis. It’s easy to set up ads tests, but analyzing ad performance can be a time sucking process for even the most sophisticated paid search teams. Worse yet, the results can be misleading if enough…
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Bing Testing More Updates To Its Search Results Page
After this week’s story on possible changes coming to Bing’s navigation bar, it appears the site is also testing how search results are displayed. Along with repositioning its navigation bar, All Google reports Bing is experimenting with Google-like search cards for its results….
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DoubleClick Search Announces New Google Shopping Campaigns Tools For Retailers
Today Doubleclick Search launched three new reporting and optimization tools for for retailers using the DoubleClick Search Commerce Suite. Designed for Google’s Shopping Campaigns, which take effect on August 31, new Adaptive Shopping campaigns structures product groups based on similar…
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Last Chance: SMX East Rates Increase Tomorrow – Register Now!
Early Bird rates for SMX East expire tomorrow, Friday, August 29th. Register now! Join us September 30 – October 2 in New York City for: Conference sessions on the latest paid search and SEO developments. Over 80% of them are new, providing the latest tips on topics including: increasing your…
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SearchCap: Yahoo Tests New User Interface, 7 Things To Do Before Hiring An SEO & Training Tips
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Experimenting With A New User Interface The website All Google Testing reported today that Yahoo is experimen…
Yahoo Experimenting With A New User Interface
The website All Google Testing reported today that Yahoo is experimenting with a new user interface. The report claimed Yahoo’s experimental interface mirrors that of Google’s interface for tablets. All Google Testing offered up directions to view the Yahoo test page, but you’ll…
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Want To Hire An Insanely Great SEO? Do These 7 Things First!
If you set up your hiring and recruitment processes correctly, you won’t have to waste money on a bad hire.
The post Want To Hire An Insanely Great SEO? Do These 7 Things First! appeared first on Search Engine Land.
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