Survey Reveals Google RLSA Performance Benchmarks & The Promise Of Cross-Channel Retargeting
Contributor Matt Ackley shares insights gleaned from a survey of 224 marketers about their retargeting practices and performance.
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Baidu To Build Computer Cluster 100X More Powerful Than The “Google Brain”
Bloomberg reports on an interview with Andrew Ng, the chief scientist of Baidu, China’s largest search engine. Andrew Ng, who founded the Google Brain project at Google in 2011 and now is at Baidu, said that Baidu is working on building out a computing cluster that will be 100 times more…
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AdWords Callout Ad Extensions Roll Out, Offer More Text In Search Ads
Today, Google announced the roll out of callouts, a new ad extension in AdWords that allows advertisers to show off unique offers and benefits of their sites, products and services with an additional line of text in their ads. Advertisers can use callouts to promote free shipping,…
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SearchCap: Bing Ads Editing & China Golden Shield
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Introduces Bulk Editing In Web UI, Now Review Up To 1 Million Keywords Bing Ads has been building out its …
Bing Ads Introduces Bulk Editing In Web UI, Now Review Up To 1 Million Keywords
Bing Ads has been building out its capabilities in the Web UI this year so that account managers aren’t as beholden to the Bing Ads Editor as they have been to manage campaigns. Today, Bing Ads announced bulk editing features and the ability to review accounts with as many as 1 million…
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What SEOs Need To Know About China’s Golden Shield Project
Interested in reaching China’s growing middle-class population? Unlike elsewhere, the search engines aren’t the main arbiters of what people see — you’ll also need to master the Great Firewall, aka the Golden Shield.
The post What SEOs Need To Know About China’s Golden Shield Project…
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SearchCap: Google HTTPS Study, Consolidated AdWords Billing & Google Quick Answer Failure
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Quick Answer Fail: NSFW Advice On “How To Eat Sushi” Google continues to expand the number of quick answers it offers in its results, as well…
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Google Quick Answer Fail: NSFW Advice On “How To Eat Sushi”
Google continues to expand the number of quick answers it offers in its results, as well as the size of those answers themselves. But since Google takes these answers from other sites without any human review, that can lead to goofs. The latest: some a…
Demystifying The Knowledge Graph
Columnist Barbara Starr explains the power of the newly extended Knowledge Graph and how to leverage semantic technology for better search visibility.
The post Demystifying The Knowledge Graph appeared first on Search Engine Land.
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SPONSOR MESSAGE: Get $500 off Your First Month from the World’s Finest Link Building Firm
Page One Power is the world’s finest link building firm, and we’re offering you a $500 discount on your first month of service. Our highly-educated, in-house writers, researchers and outreach specialists are the best in the business. We’re fully committed to transparency and we only build…
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Google Says There’s No Bug, Older Versions Of Its Search Page Showing Up On Purpose
After more than 200 comments on a Google Search Help Forum thread last week, reporting a glitch that caused an older version of Google’s search page to display in certain browsers, a Google employee claimed there was no glitch at all. According to Googler Nealem, the page was working just…
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Report: HTTPS URLs Have No Discernible Ranking Benefit In Google Currently
In August 2014, Google announced that they would give a small ranking boost to HTTPS with the new HTTPS ranking factor. Now that it is a few weeks later, many are wondering how much of an impact does HTTPS URLs actually have on rankings. The answer acc…
Google Rolling Out Consolidated Billing For AdWords MCC Users
Over the weekend, Google announced the roll out of Consolidated Billing for AdWords users managing multiple accounts through an MCC (My Client Center). The new billing system combines invoices for several accounts into one. Consolidated Billing will re…
5 Less Common Link Building Mistakes You Might Be Making
Even the most advanced link builders can sometimes make simple mistakes. Are you one of them?
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Check Out the Workshop Lineup at SMX Social Media Marketing – Best Rates Available Now
Attend a comprehensive workshop conducted by leading experts in internet marketing on November 18, immediately preceding SMX Social Media Marketing November 19-20 in Las Vegas. Workshop topics: Marketing Land’s Social Media Marketing Boot Camp: The editors of Marketing Land will get you up to speed…
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Communicating SEO’s Value To Clients And C-Level Execs
When it comes to marketing activities, SEO is often the first thing on the chopping block when budget cuts come around. Here’s how to avoid the axe.
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SearchCap: Google Author Rank Lives, Facebook Mobile Search & In-App Search Engine
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Authorship May Be Dead, But Author Rank Is Not Google ended its three-year experiment with Google Authorship…
SPONSOR MESSAGE: Repositioning SEO So Everyone Wins
Join us Tuesday, Sept 23rd at 1:00EDT (10:00PDT) for a live webcast to hear Jessica Bowman, Founder and CEO of SEOInhouse and Matt Roberts, Chief Strategy Officer, Linkdex as they discuss how a good SEO program can bring higher rankings in search engin…
Google Authorship May Be Dead, But Author Rank Is Not
Google ended its three-year experiment with Google Authorship yesterday, but the use of Author Rank to improve search results will continue. Wait — you can have Author Rank without Google Authorship? And just what is Google Authorship versus Author Rank? Come along, because they are different…
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Google Dorking: It’s All Fun & Games Until The Hackers Show Up
For anyone not in the know, Google Dorking is the practice of using advanced search techniques – more specifically, specialized search parameters – to locate hard-to-find web pages and information. As innocent as it sounds, Google Dorking has a dark side – so dark, federal…
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