On Average, 171 Health Insurance Advertisers Bid On Same Top Keywords In Google
Health insurance advertisers spent more than $103 million on Google AdWords in the U.S. in the first half of 2014. A new report from paid search insights firm, AdGooroo, looked at desktop text ad activity on 6,003 health insurance-related keywords. Whe…
Update: BrightLocal Clarifies Its Local SEO Industry Survey Findings
Last week, after reporting on BrightLocal’s recent local SEO industry survey, some readers were skeptical about the survey’s findings, specifically that 37 percent of local SEOs were earning less than $30,000 in “revenue turnover.” While some commenters questioned the…
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Learning From Lost Link Opportunities
Instead of getting upset about rejection, take a few steps back and look at why you aren’t getting the links you want.
The post Learning From Lost Link Opportunities appeared first on Search Engine Land.
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When Google Shows A Source Or Credit For Quick Answers & Knowledge Graph
As Google continues to provide quick answers and knowledge graph data directly at the top of the search results, publisher concerns continue to rise. Publishers are worried that searchers will have less of a need and desire to click through from Google’s search results page to the…
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Publishers To EC: We Want More From Google Or We’ll Sue
As we discussed last week, the current Europe-Google antitrust settlement is dead. This is a surprising turn of events considering that it was once described by European regulators as essentially a done deal. Outgoing European Competition Commissioner Joaquin Almunia confirmed last week in a talk…
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2 Weeks to Register for the World’s Largest Search Engine Marketing Conference – SMX East in NYC!
Search Engine Land’s SMX East returns to New York City in just two weeks! Here all that’s in store: Actionable, Up-to-date Search Marketing Tactics: Have your search rankings been impacted by endless algorithm changes? Mobile making you retool your entire digital marketing program? Can…
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SearchCap: Google Manual Info Box, Bing Ads History Report & Where Is Our Penguin Refresh?
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Refreshes The Change History Report Bing Ads has rolled out a new look for its Change History reporting. T…
Bing Ads Refreshes The Change History Report
Bing Ads has rolled out a new look for its Change History reporting. The new format groups changes made by a user at one time, rather than itemizing every change separately as it did previously. Also new is faster data processing and more data availabi…
Enterprise Local Marketing Automation Tools – New Market Intelligence Report
Our sister site Digital Marketing Depot recently released a new Market Intelligence Report, “Enterprise Local Marketing Automation Tools 2014: A Marketer’s Guide.” With local targeted ad spending forecast to grow to nearly $70 billion by 2018 (BIA/Kelsey), marketers are paying close…
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What Makes Enterprise SEO And Does Your Site Need It?
Even if you don’t have an enterprise company, the size of your website may necessitate enterprise SEO. Columnist Tom Schmitz addresses issues of importance to operators of big web sites, no matter the size of the business.
The post What Makes Enterpr…
Search In Pics: GoogleBot Chained Up, Android Statue Reorganization & Community Manager Dance
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Community Managers Dance: Source: Google+ Google Hat: Source:…
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B2B Content Marketers: Are You Making These 5 Common SEO Mistakes?
Dear Content Marketers, Have I told you (lately) that I love you? Seriously! Content marketing has taken the elusive concept of “thought leadership” and transformed it into a prescriptive, clear-cut process. You equip prospects with the helpful information they need and, at the same…
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Nearly A Year Later, Are We Finally Going To Get A Penguin Update Refresh?
In 22 days from now, it will be the year anniversary of the release of the fifth update to Google’s Penguin algorithm, code-named Penguin 2.1. As you can imagine, waiting 11 months and 8 days can be excruciating for those who were negatively impacted by the punitive algorithm. They’ve…
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With Apple’s Help, Google Search Gets Special Info Boxes For iPhone 6 & Apple Watch
Who says rivals can’t work together? If you search on Google for “iPhone 6″ or “Apple Watch,” you’ll discover new information boxes about each product that Google created with the help of Apple. Here’s how it looks for search on iPhone 6: And for the iPhone…
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SearchCap: Google Webmaster Tools API, Local Search On Apple Watch & The First Click Free Failure
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple Watch Brings Local Search To Your Wrist We don’t yet know how popular the Apple Watch will be when it goes on sale early next year. A “flash…
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Apple Watch Brings Local Search To Your Wrist
We don’t yet know how popular the Apple Watch will be when it goes on sale early next year. A “flash survey” conducted immediately after the announcement showed 33 percent of 1,000 US respondents were potentially interested in buying one. The device carries a wide range of apps…
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Expert Insights On The Future Of SEO, Part 2
In today’s installment, search industry veterans predict where SEO will be in 2020.
The post Expert Insights On The Future Of SEO, Part 2 appeared first on Search Engine Land.
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Despite Google’s Need To Go Deeper When Indexing, Google Fixes Self Indexing Glitch
Over the week, there were various reports of Google going against their own webmaster guidelines, by indexing their own search results. Last night, Google updated their robot.txt file to ensure they block their own search results from being in the Goog…
Google Revamps Webmaster Tools API
Google announced on the Webmaster blog that they’ve updated the Google Webmaster Tools API to bring it up to par with other Google APIs. Google has revamped how you authenticate for apps or web-services and it also gives you access to some of the main features of Webmaster Tools. Specific…
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How Google Fails To Enforce “First Click Free” — An Eric Schmidt Case Study
News publishers often want to be listed in Google. News publishers also often want to have paywalls or registration barriers. The good news is Google has rules that allow for this. The bad news is that Google routinely fails to enforce these rules. Bel…