The Underlying B2B Marketing Value Of 4 (Previously Successful) SEO Tactics
Though SEO tactics may come and go, the underlying principles behind them often remain true.
The post The Underlying B2B Marketing Value Of 4 (Previously Successful) SEO Tactics appeared first on Search Engine Land.
Please visit Search Engine Land fo…
How Social Campaign Audits Can Inform Your SEO
While not a direct ranking factor in Google’s algorithm, a strong social presence can still help bolster a brand’s search visibility.
The post How Social Campaign Audits Can Inform Your SEO appeared first on Search Engine Land.
Please visit Search En…
EU Antitrust Endgame Looking More Murky, Risky For Google
The Wall Street Journal added more color to the unfolding story of the collapse of the Google-European Commission antitrust settlement. Notwithstanding denials by outgoing competition czar Joaquín Almunia, it’s clear that pressure from major European publishers, rivals and politicians…
Please visit Search Engine Land for the full article.
SearchCap: Google Slaps PBNs, Bing iOS 8 App & comScore Search Marketing Share
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Rolls Out New Updates For Its iPhone App Bing has released new updates for its iPhone app, adding a Bing Translator button, as well as including Bing’s…
Please visit Search Engine Land for the full article.
Bing Rolls Out New Updates For Its iPhone App
Bing has released new updates for its iPhone app, adding a Bing Translator button, as well as including Bing’s image of the day and trending stories to the Today screen. The new Translator feature can be accessed by tapping the share icon in the app and then clicking the “Bing…
Please visit Search Engine Land for the full article.
Google Targets Sites Using Private Blog Networks With Manual Action Ranking Penalties
Google has reportedly taken action on sites participating in private blog networks, also known as PBNs. On September 18th, Google sent out widespread manual action notices via Google Webmaster Tools to these sites for “thin content” spam. Google considers thin content to be search spam…
Please visit Search Engine Land for the full article.
Using AdWords Auction Insights To Find Out Who’s Winning On Mobile
The Auction Insights report gives you visibility into the auctions you compete in. Contributor Matt Lawson explains out how to use it to your best advantage.
The post Using AdWords Auction Insights To Find Out Who’s Winning On Mobile appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Where You’ll Find Google Structured Snippets: From Superheroes To Product Specifications
The other day, Google officially announced structured snippets, basically knowledge graph snippets directly embedded in the search results snippets. But what type of queries trigger the structured snippets from showing up in the search results? Based o…
First Day Of Autumn Google Logo Reminds Us The Fall Season Is Here
Today’s Google logo marks the first day of the Autumnal Equinox with an animated doodle of trees that go from grey to branches filled with Fall-colored leaves dropping to reveal Google’s name. The logo is being served to most of Google’s Northern Hemisphere homepages, while…
Please visit Search Engine Land for the full article.
Google Market Share: 67 Percent On PC, 83 Percent In Mobile
Last week comScore released its August US search market share rankings report. It appears Google has permanently plateaued at 67 percent (or so). In Europe Google’s share is above 90 percent, which is why all the antitrust activity. Back in the US, Microsoft and Yahoo combined for 29 percent,…
Please visit Search Engine Land for the full article.
SearchCap: Google Structured Snippets, DuckDuckGo Blocked In China & Ask.com Arbitrage
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Will Ask.com Google Arbitrage Ever Stop? Google has been steadily cracking down on sites with poor quality content,…
Will Ask.com Google Arbitrage Ever Stop?
Google has been steadily cracking down on sites with poor quality content, both on the organic and the paid side. So why does Ask.com continue to get away with it, and what’s it getting out of the relationship?
The post Will Ask.com Google Arbitrage …
Google Structured Snippets Officially Live In Search Results
Earlier this month we caught Google testing a form of knowledge graph data within the search results snippet. This feature is now officially being confirmed by Google on the Google Research Blog. Google calls these “structured snippets,” where Google will show snippets of data, relevant…
Please visit Search Engine Land for the full article.
Understanding Sales, Conversion & Revenue For Local SEO Agencies
Contributor Myles Anderson takes a deep dive into the stats BrightLocal collected in a survey of more than 1,700 local SEOs.
The post Understanding Sales, Conversion & Revenue For Local SEO Agencies appeared first on Search Engine Land.
Please v…
China Blocks DuckDuckGo, The Privacy Search Engine
China has blocked DuckDuckGo, the privacy search engine, that recently made big news when Apple added them as a default search option to iOS and their upcoming desktop operating system. The Founder and CEO of DuckDuckGo, Gabriel Weinberg, confirmed tha…
SMX East Starts Next Tuesday – Here’s How to Attend
Search Engine Land’s – SMX East kicks off next Tuesday – September 30 – in New York City. With over 60 educational sessions and keynotes, networking activities and presentations from leading providers, you’ll get the SEO, SEM and internet marketing tactics and solutions you need…
Please visit Search Engine Land for the full article.
SearchCap: Bing Predicts Scotland Vote, Google Maps Navigation Expands & Bing Ads Sitelinks
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Cortana Coming To Windows 9, Will It Replace Bing? Next week in San Francisco, Microsoft will unveil Windows 9 for …
Cortana Coming To Windows 9, Will It Replace Bing?
Next week in San Francisco, Microsoft will unveil Windows 9 for the press. Among the features of the new OS is reportedly going to be the mobile virtual assistant Cortana. A range of sites are repeating some early evidence found by a German site and also a discussion on Neowin that assert Cortana…
Please visit Search Engine Land for the full article.
Google Maps Navigation Now Covers 104 Countries
Android Police points out that Google has expanded navigation for Google Maps to 20 additional countries. These are mostly in Africa, the Caribbean islands and South America. From Algeria to Venezuela, the addition of these 20 brings to an impressive 104 the total number of countries where Google…
Please visit Search Engine Land for the full article.
Search In Pics: Darth Vader Painting, Staircase Bobsledding & Google Family Hackathon
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. GoogleBot Stock In The Woods: Source: Google+ Google Family Hackathon Day:…
Please visit Search Engine Land for the full article.