The Yahoo Directory — Once The Internet’s Most Important Search Engine — Is To Close
For some, it may seem like there has always been Google, and it’s always been the main way people have found things on the web. But before Google, there was the Yahoo Directory and its hand-compiled list of websites, organized into topics. Now, the venerable Yahoo Directory is closing. Yahoo…
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Dangerous Weapon Ads On Google: A Look At New Policy Center Enforcement A Week In
Throwing axes, military knives, paintball guns, gun scopes. These items have are among the banned products listed in Google AdWord’s Policy Center, a list that in the past has had spotty enforcement at best. Last month, I looked at examples of supposedly banned dangerous products showing up…
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How To Keep Your Product Advertising Game Sharp
Contributor Matt Ackley from Marin provides data and insights on the latest product advertising trends and best practices.
The post How To Keep Your Product Advertising Game Sharp appeared first on Search Engine Land.
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Should You Really Spend Your Time (And Resources) On Negative SEO?
Every site is bound to have some shady links. But should you disavow? You might be throwing the baby out with the bath water.
The post Should You Really Spend Your Time (And Resources) On Negative SEO? appeared first on Search Engine Land.
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Bing Ads Makes Close Variants On Exact Match Permanent In U.S.
That test didn’t last long. A month ago, Bing Ads announced that it would test close variants on exact match in the U.S. As of yesterday, the switch has been flipped and close variants on exact match keywords are here to stay. Close variants include search queries that are close but not exact…
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Holiday Search Planning For Local Businesses In 5 Easy Steps
How can local businesses prepare their digital marketing campaigns for the holidays? Contributor Rachel Lindteigen lays out her formula for success.
The post Holiday Search Planning For Local Businesses In 5 Easy Steps appeared first on Search Engine …
Panda 4.1 — Google’s 27th Panda Update — Is Rolling Out
Google has announced that the latest version of its Panda Update — a filter designed to penalize “thin” or poor content from ranking well — has been released. Google said in a post on Google+ that a “slow rollout” began earlier this week and will continue into…
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Google AdWords Ad Customizers Rolling Out: Dynamic Insertion On Steroids
To those arguing that Google has been steadily dumbing-down AdWords and taking controls away, the company is responding with what it’s calling Tools for the Power User. The first tool to come out of the box are ad customizers, designed to help advertisers optimize ad creatives at scale. Ad…
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SearchCap: Strange “Right To Be Forgotten” Requests, Ask.com CEO Refutes Arbitrage Accusation & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: In The EU, Lots Of People Are Asking Google To Forget Content That They Authored Here’s one from the “shaking my head” department: If you…
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SPONSOR MESSAGE: Easily Retarget Lost Website Visitors across Facebook, Twitter, and the Web
98% of your website visitors do not convert. Perfect Audience keeps your brand in front of lost prospects giving you many more chances to convert those valuable visitors into customers. Perfect Audience- the simplest and fastest way to drive more reven…
In The EU, Lots Of People Are Asking Google To Forget Content That They Authored
Here’s one from the “shaking my head” department: If you assumed that all of the “Right To Be Forgotten” (RTBF) requests that people in the European Union are sending to Google are for unflattering or inaccurate web pages written by third parties, you’d be wrong….
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Will Your Business (And Your Website) Adapt & Evolve With Google?
We’ve come a long way from the “10 blue links” search results page. Columnist Trond Lyngbø outlines how to ensure you’re keeping up as SEO develops.
The post Will Your Business (And Your Website) Adapt & Evolve With Google? appeared first on Search Engine Land.
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E-Commerce Link Building — The Challenge That Won’t Go Away
Contributor Eric Ward explains how to go beyond the standard issue link building practices and adopt tactics that actually work.
The post E-Commerce Link Building — The Challenge That Won’t Go Away appeared first on Search Engine Land.
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Last Call – SMX East Starts Next Tuesday in NYC; All Access Conference and Free Expo+ Passes Available
Search Engine Land’s – SMX East conference begins next Tuesday in New York City. Register now to reserve your spot! The search marketing landscape changes almost daily, but your goals don’t. You strive to increase traffic, improve conversions and maximize your ROI. Invest in attending…
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SearchCap: Google AdWords Inventory, EU-Google Antitrust & MapQuest Commute App
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Now Lets Travelers Know When Flight Prices Drop Google is helping travelers save money with a new Now card t…
Google Now Lets Travelers Know When Flight Prices Drop
Google is helping travelers save money with a new Now card that tells users when a price has dropped on a flight. According to this Google+ post, you can tap the card to display the Flight Search info and book your trip from there. It only works if you’ve searched Google Flights on the…
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MapQuest’s New Commute App Helps Optimize Drive Times
MapQuest has introduced a new app for Google Play and iOS: “Commute.” Just as the name suggests, it’s a stand-alone app intended to help drivers manage and optimize their daily driving to and from work. Commute is the third stand-alone mobile app produced by MapQuest. The others…
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Enterprise Digital Analytics Platforms – New Market Intelligence Report
Our sister site Digital Marketing Depot released a new Market Intelligence Report, “Enterprise Digital Analytics Platforms 2014: A Marketer’s Guide.” Digital analytics play a crucial role in nearly every enterprise’s digital marketing strategy, not only for tracking and…
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Samsung Vs. Apple In PLAs: Advertisers Spent 3X More On IPhone Ads Than Galaxy In Q2
Mobile device advertisers spent $26.4 million on Google product listing ads in Q2, according to new data from AdGooroo, which looked at 339 mobile device-related keywords. Apple iPhone-related keywords accounted for 45 percent of total spend on PLAs an…
Official: Google Expands Local Inventory And Store-Only PLAs Beyond The U.S.
Last fall, Google introduced local product listing ads, which it is now calling “local inventory ads”, in the U.S. This week Google officially announced support for local inventory ads in the UK, France, Germany, Japan and Australia. These are product listing ads (PLAs) from nearby…
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