Bing Starts Showing Full Song Lyrics Right In Search Results
While SEOs debate Google’s recent addition of structured data in its search results, Bing is making a similar — and perhaps more significant — change to its search results: Full song lyrics are now showing on Bing’s search results page in the US, and Bing says it plans to…
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How Will Google’s Continued Efforts To Display Content Directly In Search Results Impact SEO?
Last week, Google officially rolled out Structured Snippets, the search giant’s move to show snippets of relevant data directly in its search results. According to Google, the content being displayed is powered by its Knowledge Graph, as well as other data sources. As Search Engine Land news…
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Measuring PPC Account Efficiency Vs. Volume: A Case Study
In making your PPC accounts efficient, are you passing up volume that could be profitable? Columnist Matt Umbro checked it out in one account.
The post Measuring PPC Account Efficiency Vs. Volume: A Case Study appeared first on Search Engine Land.
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Google: More First Page URLs In Search Results Are HTTPS Relative To The URLs On The Web
At Search Marketing Expo East, Google’s Gary Illyes presented on an HTTPS panel and shared some very interesting data and history on Google’s HTTPS ranking signal. Page One Search Results More Likely To Contain HTTPS Urls Gary explained that why only 10% of the crawled and discovered…
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SMX East 2014 Day Three Live Blog Coverage
Day three of Search Marketing Expo East is now complete and below is some of the live blog coverage we found throughout the day. #SMX Liveblog Googler Talks HTTPS + Insights from SEO VIPs, BruceClay.com #SMX Liveblog: Conversion Rate Rock Stars, BruceC…
SearchCap: Google Penguin Coming Soon, Bing No To HTTPS Boost & Nude Celeb Photos Sue Google
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Penguin Refresh May Come As Early As Next Week Google’s Gary Illyes, Webmaster Trends Analyst and Search Quality Engineer, said at Search Marketing…
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Bing: No Plans To Give Ranking Boost For HTTPS
At Search Marketing Expo, Bing’s Vincent Wehren, the Lead Program Manager for Bing Webmaster Tools, said they have no plans on ever giving a ranking boost to websites that switch to HTTPS. In August, Google began giving sites that use HTTPS a ranking boost as a bit of an incentive to…
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Google: Penguin Refresh May Come As Early As Next Week
Google’s Gary Illyes, Webmaster Trends Analyst and Search Quality Engineer, said at Search Marketing Expo East that Google may be launching a Penguin algorithm refresh sometime next week. This is not just a refresh, but a large re-write of the algorithm that took Google almost a full year to…
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Celeb Lawyer To Google: Block Nudes Or Pay $100 Million
As reported by several media outlets, an LA-based attorney representing “over a dozen female celebrities” whose photos were hacked and stolen in the recent iCloud nude photo scandal has threatened Google with $100 million in damages if the company doesn’t immediately block or…
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Avoiding SEO Pitfalls During Conversion Rate Optimization
There are so many benefits to A/B testing your landing pages — just be sure you don’t accidentally damage your SEO efforts!
The post Avoiding SEO Pitfalls During Conversion Rate Optimization appeared first on Search Engine Land.
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Bing Ads Debuts Enhanced Sitelinks In US
Enhanced Sitelinks are now available on Bing Ads in the U.S., and will be rolling out to more global markets through the end of the year. Enhanced Sitelinks offer two additional lines of copy below the link itself. Bing Ads reports that on average, advertisers testing Enhanced Sitelinks saw…
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Lessons From Google@Manchester: You Don’t Need To Be Big To Be Best
Two talks at the annual Google@Manchester conference in the UK this week revealed the light at the end of the tunnel for SMEs everywhere.
The post Lessons From Google@Manchester: You Don’t Need To Be Big To Be Best appeared first on Search Engine Land.
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Moz: Google’s New Quick Answer Box Now Showing 98% More Often
According to a Moz tracking study the new formatted quick answers box you find in Google for queries like [what is seo] is showing up 98% more often than a week ago. Overall, general answer boxes, including stock quotes, weather forecasts, box scores a…
To Avoid Liability, Google Limits German News Content To Headlines
German news and magazine publishers are determined, one way or another, to get Google to pay them for their content. They’re not upset about the content appearing in Google News or search. They want it to appear – they just want Google to pay for it. Google doesn’t want to pay….
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SMX East 2014 Day Two Live Blog Coverage
Day two of Search Marketing Expo East is now complete and below is some of the live blog coverage we found throughout the day. BuzzFeed Founder Jonah @Peretti Talks SEO, Social at #SMX, BruceClay.com #SMX Liveblog: 25 Examples of Structured Data You Ca…
SearchCap: Google Crawling, CTR Study & Focus On The User
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Up Close @ SMX East: How Ads Influence Organic Click-Through Rate On Google If the SERPs are a zero-sum game, where…
Up Close @ SMX East: How Ads Influence Organic Click-Through Rate On Google
If the SERPs are a zero-sum game, where drawing a click in one place takes it away from another, how are ads influencing organic click-through?
The post Up Close @ SMX East: How Ads Influence Organic Click-Through Rate On Google appeared first on Sea…
A New Click Through Rate Study For Google Organic Results
Advanced Web Ranking has released a study showing fresh data on the click-through-rate from Google’s organic search results. The data was taken from Google Webmaster Tools Search Queries reports from large accounts back in July 2014. On average, 71.33% of searches resulted in a page one…
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Google On How They Know When To Slow Or Stop Crawling Your Web Site
Today at SMX East, Google’s Webmaster Trends Analyst, Gary Illyes shared with the audience two technical ways Google determines when GoogleBot, their crawlers, should slow down or stop crawling your web site. One of the more important factors with SEO is to ensure the search engine crawlers…
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How User Intent Will Forever Inform Successful Keyword Strategies
Forget trying to keep up with the thousands of algorithm changes that happen every year. Focus on what really matters and you’re golden.
The post How User Intent Will Forever Inform Successful Keyword Strategies appeared first on Search Engine Land.
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