Duane Forrester, Bing’s Long-Time Webmaster Outreach Manager, Loses Job In Microsoft Layoffs
Duane Forrester, the senior product manager in charge of webmaster outreach for Bing, has lost his job as part of the recently announced layoffs at Microsoft. The move leaves Bing without one of its longest-serving and recognizable faces to the SEO and…
Chinese Search Giant Baidu Reports $2.2 Billion In Revenue For 3Q 2014
China’s leading search engine Baidu posted its 3Q 2014 earnings yesterday, reporting $2.2 billion (RMB13.520 billion) in total revenue, a 52 percent year over year increase. According to Baidu chairman and CEO Robin Li, the site’s mobile traffic surpassed PC traffic last quarter, with…
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Six Reasons To Fire Your SEO Agency
What distinguishes a good search engine optimization practitioner from a not-so-good one? Columnist Neil Patel shares his thoughts.
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Marketing In Transit: Selling To Mobile Searchers
Consumers are increasingly using their mobile devices to connect with local businesses, yet many of these sites still aren’t mobile-friendly. Columnist Chris Marentis offers his advice.
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Paid Search Roundup Q3 2014: From Performance Trends To Key Product Updates, What You Need To Know
The quarterly reports and earning statements are in. Overall, all signs point to continued global growth for paid search advertising in Q3. Here’s a look at performance results and the biggest announcements and changes to come from Google AdWords and Bing Ads in the third quarter 2014. What…
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SearchCap: Google Mobile Usability Reporting, Flash Warnings Expand & Groupon Pages
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Groupon Pages Part Of Company Evolution Into Local Search Site Depending on your viewpoint, Groupon’s new Pages offering is either a helpful new tool for…
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Groupon Pages Part Of Company Evolution Into Local Search Site
Depending on your viewpoint, Groupon’s new Pages offering is either a helpful new tool for local business owners or a bid by the company for more search exposure and a new way to gain sales leads. Indeed, it probably qualifies as both. Groupon stresses Pages’ value for business owners…
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4 Reasons Your Search And Display Ads Are Getting Fatigued
You invest a lot of time into your paid search campaigns, but how much is spent on refreshing your ad copy? Columnist Frederick Vallaeys, along with his guest David Greenbaum, discuss how to overcome ad fatigue for maximum impact.
The post 4 Reasons Y…
Google Mobile’s Flash Warnings Now Rolling Out To More Languages
In July, Google began labeling the mobile search results that had results from Flash enabled sites with mobile warnings. The warning cautioned mobile users from clicking to the site, by showing a notice that reads “Uses Flash. May not work on your device. Try anyway | Learn more.”…
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When Big Brands Fail With Local SEO
Large, multi-location are poised for local search success, yet it often eludes them. Contributor Jared Del Prete provides some solutions to common roadblocks.
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Mobile Usability Reports Come To Google Webmaster Tools
Google announced a new feature available in Google Webmaster Tools this morning for tracking your mobile usability issues. The new report is named the Mobile Usability report and it is available at google.com/webmasters/tools/mobile-usability within Go…
SearchCap: Remove The Sitelinks Search Box, Renaming Google AdWords Columns & Google Analytics Treemaps
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Using The New Treemaps Report In Google Analytics To Find AdWords Nirvana Google Analytics’ new Treemaps report allows for lightning-fast analysis….
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Win a Trip for 2 to SMX Social in Las Vegas
Test your social marketing IQ- Take the SMX Biggest Social Geek quiz. Answer the most questions correctly in the shortest amount of time and you could win a trip for 2 to SMX Social in Las Vegas plus your choice of an iPad Mini, PlayStation 4, or Xbox One. At SMX Social, you’ll learn proven…
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SPONSOR MESSAGE: Get 5 Free Hours of Link Building Services – Our Gift to You
Page One Power, the world’s finest link building firm, is offering you 5 FREE HOURS per unit of link building service when you either begin a new campaign or add to your existing service package. Our highly-educated, in-house writers, researchers and outreach specialists are the best in the…
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AdWords Scripts & Macros Users: Google Analytics Columns To Be Renamed In AdWords
Google has said it will be updating several of the Google Analytics reporting column names in AdWords to reflect the names as they appear in Analytics itself. If you use AdWords scripts or macros to automate reporting downloads, be prepared for the swi…
Google Allows You To Disable The Sitelinks Search Box, To Search Within The Google Search Results
In early September, Google introduced the Sitelinks search box that gives webmaster the ability to control how Google handles searches conducted within the search within this site, in the Google search results snippet area. Google is now letting webmas…
SearchCap: Bing Emoji, Google Webmaster Guidelines & Gmail Messages In Search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Now Lets You Search By Emoji Want to search for something using popular emoji characters? Microsoft’s Bing search engine now supports this. Bing…
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Bing Now Lets You Search By Emoji
Want to search for something using popular emoji characters? Microsoft’s Bing search engine now supports this. Bing announced the news in a post today, sharing some examples of why you might want to do this. For one, perhaps you want to know what exactly a particular emoji means. Enter that…
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Gmail Messages Now Showing Up In Google Searches
Since Google released its new Gmail “Inbox” feature last week, TheAndroidSoul.com reports that Gmail users can now get to their Gmail Inbox by doing a Google Now or web search. According to TheAndroidSoul.com, the following search terms resulted in Gmail showing up in search results: my…
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You’ll Learn Paid, Earned & Owned Tactics to Foster Engagement, Drive Sales & Achieve Your 2015 Marketing Objectives With over 200 million users and 55 million photos posted daily, Instagram is the fastest growing social network. Since being acquired by Yahoo in May, Tumblr has seen growth…
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